Ken Iverson : Nucor Company Culture: the Role of the Founder in Creating an Organizational Cultural

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The Role of the Founder in Creating an Organizational Cultural
(Ken Iverson & Nucor Company Culture)

1. Company Profile:

Nucor is the third largest steel company in the U.S. that is ranked in Fortune 500 Company. The hierarchy of the organization is constructed by employees, supervisor, department managers or officers, general manager, and CEO (Chief Executive Officer). It is the first steel-mill in America that could make flat-rolled steel (high-end steel product made only by the Big Steel companies), to apply thin-slab casting (technology that Big Steel consider as impossible) and to produce iron carbide (efficient energy to produce steel through the scrap metal). In 1906, Ransom E. Olds was the first to establish the company which manufactures cars known as Reo Motor Car. After a while, the firm was sold because of its low profits to create the Nuclear Corporation of America (1955) by Reo Holding. The purpose of the new corporate was to manufacture nuclear instruments, electronics, and to perform radiation studies. In this context, the field was quite interesting and new but without any acceleration. As a result, the first purpose of the company was to acquire knowledge identified in other companies in metals business such as that of Vulcraft (steel joist manufacturing firm in Florence & South Carolina). 1. The Founder Values and Personality Ken Iverson (CEO) was the only person who tries to make an effort in order to overcome the obstacles that Nucor was encountering (1982).
First, Ken Iverson sold the part of the company that was unprofitable and follows some strategies of other metal business with the purpose to generate some profits.
Second, Ken Iverson shapes Nucor’s culture through the perspectives and thoughts of many colleagues in the workplace.

2. Nucor’s model of…...

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