Joan Holtz Case

In: Business and Management

Submitted By dewbud
Words 810
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Focus Group Discussion Questions for Australian Wine & Hardy Brand

I. General attitudes towards wine: 1. Do you drink alcohol? If yes, what kind of alcohol do you mainly have?
您喝酒吗?如果喝,主要喝什么酒?
2. If you think of the word wine, which country of origin tends to come first, which the second?
您认为最好的葡萄酒来自哪个国家?其次呢?
3. Among the local brand(s), which one(s) would you come to your mind first?
在本国葡萄酒品牌中,哪个品牌是您心目中的第一、二个品牌?
4. If you also have wine, how often do you have it?
如果您也喝葡萄酒,多久喝一次?
5. What do you drink/will drink wine for? (enhance flavor of food, health, fashion, ……)
您喝/打算喝葡萄酒,主要是为什么?
(如回答困难,才提示:让饭菜的味道更好?有益于健康?时尚?上档次?……) 6. In which situations do you prefer wine over other drinks and why?
在什么情况下您倾向于喝葡萄酒,而不是其他酒或饮料?
II. Buying habits: 7. Do you sometimes give wine as a gift? If yes, to whom, and on which occasions?
您把葡萄酒当礼品送吗?如果是,送给谁?在什么时节或场合?
8. In your opinion, what may help you determine the quality of a wine?
(country of origin, grape type, brand name, price, the year of brewing, label, bottle shape, closure, package, point of sales...)
在您看来,什么属性有助于您判断葡萄酒质量?
(如回答困难,后提示:原产地,葡萄品种,品牌名称,价格,年份,标签,酒瓶形状,瓶盖,外包装,销售地点…) 9. In picking up wine for your own use, what comes to your mind first?
(country of origin, grape type, brand name, price, the year of brewing, label, bottle shape, closure, package, point of sales....)
如为自己喝,您在选购葡萄酒时以什么为重?(如回答困难,才提示:原产地,葡萄品种,品牌名称,价格,标签,酒瓶形状,瓶盖,外包装,销售地点…)
10. And for a gift?
如果用于送礼呢?
11. Where do you usually drink wine? (at home, bar, restaurant, club, friends’ home)
您通常会在哪里喝葡萄酒?(如回答困难,才提示:在家?餐馆?会馆,朋友家?……)
12. How much alcohol (number of bottles) do you usually buy within a month or a year? Among it, how much wine?
您或您家每月会买多少瓶酒?其中多少是葡萄酒?
13. How much wine (number of bottles) do you, or your family usually consume yourself(vs) in a month? How many of them are gifts?…...

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