Jet Blue

In: Business and Management

Submitted By poopaepae
Words 1389
Pages 6
Crafting and Executing Strategy
Assignment 1


Sarisa Sukbumrung
BUS 599
Dr. Johnnie. Drake E. Drake, Jr.
Strayer University
Fall 2011

Abstract The objectives of this paper are to illustrate the business strategy of Jet Blue airways. The company’s strategy advantages, i.e., the quality of services, market strategies, and employees trained and challenges of a company competing on price. Latterly, focus on how the company deals with high competitive market industry, shareholder and financial management.

Assignment: #1 - Crafting and Executing Strategy
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The trends in the U.S. airline industry, most of the U.S. airlines are operate in discount airline carrier by offering the passengers low fares, operated point to point system, used two types of aircraft and served only snacks, also provided quick turnaround times at airports. The most of the U.S. airline concentrated in the domestic route, however most the domestic flight can help the company gain small amount of the profits margin. It is the high competition between the pricing of each airline to attract the customer. Many airlines save the time ranged from 20 to 30 minutes during the flight because no meal served during the flight, so the plane do not have to wait for catering services to replenish the aircraft. Although, to save time for flight attendants to clean up all the trash, that is also help the airline save budget for the operation system. Most of the airline will use the pricing strategy to competition with other company and also reach the goal of the company. Lastly, the airlines industry is very competitive, turbulent and volatile in the world of business for now.
2. Discuss Jet Blue’s strategic intent. David Nelleman, founder of Jet blue airline came with the idea of…...

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