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Itc: the Making of a National Champion

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ITC: The Making of a National Champion
ITC’s aspiration to be a National Champion is driven by its abiding Vision to put Country before
Corporation and the Institution before the Individual. This vision has inspired a journey to transform
ITC into a vibrant engine of growth with substantial and growing contribution to the Indian economy.
It is the Company’s belief that by making societal value creation a core strategic purpose, it has laid strong foundations for a future-ready corporation – an exemplary national enterprise committed to building enduring value for its stakeholders.
This commitment is manifest in many ways — in its strategy to pursue multiple drivers of growth to make a multi-dimensional contribution to economic growth; in the creation of world-class Indian brands that create, capture and retain larger value in the country; in establishing state-of-the-art brick and mortar assets that enrich the nation’s industrial capability as well as livelihood generation opportunities; and in its multi-pronged social investment programmes that help in addressing some of the key challenges facing the country today, namely widespread poverty, unemployment and environmental degradation.
The Hon’ble Prime Minister’s vision to build a dynamic, progressive and self-reliant India through impactful programmes such as the Make in India, Skill India, Digital India and Swachh Bharat resonates deeply with the Company’s efforts to create a national institution of pride. The following pages encapsulate some of these endeavours.

Creating Multiple Drivers of Growth for the Economy
ITC’s diversified portfolio of businesses, spanning FMCG, Paperboards & Packaging, Agri Business,
Hotels and Information Technology, enables it to have a significant presence in all 3 sectors of the economy, namely, agriculture, manufacturing and services, providing the Company with the unique opportunity to contribute meaningfully to the growth and development of the country.
In agriculture, driven by the acclaimed ITC e-Choupal, the Company's deep farmer relationships and productivity enhancing agri-interventions have raised rural incomes, improving the quality of life and transforming village ecosystems. ITC e-Choupal has empowered more than 4 million farmers in
40,000 villages. In manufacturing, supported by substantial investments in state-of-the-art technology, ITC has created world-class manufacturing facilities for its FMCG, Paperboards, Packaging and Printing businesses. ITC's products are manufactured in over 250 owned or outsourced units and exported to 90 countries globally, earning precious foreign exchange for the country. The Company continues to invest in India’s future with 65 projects in the pipeline, including 20 factories for FMCG products, covering an area of 28 million square feet with an outlay of over Rs 25,000 crore.
In services, ITC Hotels is acknowledged worldwide for its fine art of hospitality, for being an epitome of luxury and the greenest luxury hotel chain in the world. The Company's subsidiary, ITC lnfotech, is one of India's fastest growing mid-tier Information Technology companies.
It is ITC’s belief that tomorrow’s world belongs to those who create, nurture and own intellectual capital. Investing in contributing to the India of tomorrow, the Company has established the ITC Life Sciences & Technology Centre with state-of-the-art infrastructure and powered by an over 350-strong diverse pool of world-class scientists and technologists. In a short span of time, the competencies developed have enabled the Company to file as many as 351 unique patents, originating from India, helping build intellectual assets for our Nation.

Building World-class Indian Brands
Successful brands reflect the innovative capabilities of a nation and is a badge of honour for the country it belongs to, apart from being a sustained source of wealth creation. It has been ITC’s tireless endeavour to create and nurture world-class Indian brands. Powered by deep consumer insights, cutting-edge R&D, superior agri-sourcing capabilities, internationally benchmarked manufacturing, and an extensive trade marketing and distribution infrastructure, ITC's wide spectrum of over 50 trusted FMCG brands continues to gain consumer franchise, earning significant market standing across segments.
Some of the popular brands include ‘Aashirvaad’, ‘Sunfeast Dark Fantasy’, ‘Sunfeast Dream Cream’,
‘Sunfeast Delishus’, ‘Sunfeast Bounce’, ‘Bingo!’, ‘Yumitos’, ‘YiPPee!’, ‘Candyman’, ‘mint-o’, ‘GumOn’ and ‘Kitchens of India’ in the Branded Packaged Foods space; ‘Classmate’ and ‘Paperkraft’ in Education & Stationery products market; ‘Essenza Di Wills’,…...

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