Issues at Kudler Fine Foods

In: Business and Management

Submitted By carly131
Words 980
Pages 4
Issues at Kudler Fine Foods
Issues and problems exist in every workplace. According to, on a corporate level, “(an issue is something that can be handled behind closed doors, impacting no one but the people of highest authority in the situation)” (Difference Between Issue and Problem, para. 4). On the other hand, a problem “(involves information that must be released, because there will be cause to involve employees, or citizens, in the solution to the problem)” (Difference Between Issue and Problem, para. 4). It is imperative to understand the difference between the two because issues need to be identified and resolved before they develop into problems.
Two issues at Kudler Fine Foods stand out to me the most. First, Kathy, the owner, tries to take on too much responsibility at the stores. She is in charge of inventory, hiring, firing, financials, marketing, etc. Not only is it very difficult for her to keep up with everything in each of her three stores, she is putting herself in the position to be exhausted, and even worse, there is the possibility of getting herself sick. Unfortunately, she cannot afford to fall ill because there is no one else to step up and take over. Although she pays for these “specialty” employees, she has not trained anyone for the tasks she currently handles (University of Phoenix, 2003, p. 5). She needs to have a backup or contingency plan in place because not everything always goes as planned. If the day comes that she expands outside of California, she will not be able to be everywhere on a weekly basis; her time to spend in each of the stores has already been cut short. She will not be able to have a hand in every single thing that goes on in the future. Furthermore, her slogans for each department focus on customer service, and she herself rates it the highest priority, but she does not have time to see it…...

Similar Documents

Kudler Fine Foods

...Week Five Final Paper Kudler Fine Foods: Website Web 240 / University of Phoenix Kudler Fine Foods: Website Learning Team C reviewed Huffman website, and saw two different sites. One site was outdated, very simplistic design with not much to it. It didn’t scream the elegance that Kudler Fine Foods would like to betray. The second site had been updated with streamlined colors and graphic slideshow. Each site had a few issues that could be a turn off towards their customer. A graphic heavy site could be hard for a customer to access. Both sites did not have the capability for an online ordering service. Learning team A recommends that the site be streamlined with simple graphics, simple fonts and have an online ordering service. The objective of Kudler Fine Foods is to supply a responsive atmosphere to the customers by means of the finest morals and in originality to make surety of a precious usual consumer. These consumers wish and need superiority and a pleasurable setting to pay attention to their shopping desires and necessities. They offer preferred products, wines, and correlated requirements in an unmatched purchaser atmosphere to their customers and (they) will set out to widespread extents to give surety that Kudler’s is the preferred supplier for consumers hopeful to procure a huge customer cliental. The purposes in creating this website is to utilize the internet medium for advertisement and help promote Kudler’s Finer Foods to demography which is......

Words: 1508 - Pages: 7

Kudler Fine Foods

...Virtual Organization Strategy for Kudler Fine Foods For many organizations, strategic decisions play an important role in how the organization plans to expand its business and its profits. There are many factors management must consider before making a final decision as to which approach will provide the most benefits as well as bringing in the most capital. Each approach considered will present strengths, weaknesses, opportunities, and risks that management must carefully consider. Each approach will also have an impact on the organization’s decision should they decide to pursue an international location. The decisions management faces are not easy ones and they must carefully determine the best strategic approach or run the risk of financial ruin. Kudler Fine Foods Kudler Fine Foods is one such organization looking to expand its operations. Currently, Kudler Fine Foods owns and operates three stores all based in the San Diego, California area. Kudler Fine Foods, an upscale specialty foods store offering domestic and foreign foods as well as spirits to its customers, began in mid-1998 and within nine months was already making a profit. Kudler Fine Foods opened two additional stores, one in 2000 and one in 2003 (Apollo Group, 2011). Because business has been so good, management is looking at another possible expansion and is seriously considering the options available. In order to make the most beneficial as well as profitable decision, management must take its time and...

Words: 1483 - Pages: 6

Kudler Fine Foods

...Kudler Fine Foods is currently implementing a system to track customer purchases through the intranet. Since the recent growth Kudler is now focused on expanding their services to increase revenue.  Sales and marketing are seeking to target a large customer base by offering a loyalty program by offering several incentives for returning customers and a specialty-cooking seminar where customer will participate with a world-renowned chef, local celebrities and other experts. Sales and marketing predicts this will increase customer purchases rate as well as increase sales in the revenue per visits and increase the frequency of visits to the store. This not only boost sales but contribute to word-of-mouth marketing. The customer base has increased dramatically so our sales and marketing team decided that their customer should have an incentive with the loyalty points program. By providing loyalty point for specialty items rather then every day low pricing like lower end markets. This provides customers the incentive to build points to be redeemed for high-end gifts items, airline first-class upgrades and other specialty items. As the customer base grows Kudler Fine Foods must gain more data base software to maintain the best systems for tracking sales and security for a growing corporation in order to stay competitive. Some security concerns that must be addressed, security of social engineering concerns that malicious individuals gain access to customer demographic data including...

Words: 2317 - Pages: 10

Kudler Fine Foods Ethical Issues

...Kudler Fine Foods Ethical Issues Lisa Johnson MGT/216 March 1, 2013 Diane Garvey On June 18, 1998, founder Kathy Kudler opened the first Kudler Fine Foods store. The stores are stocked with domestic and imported goods including fresh bakery and pastry products, fresh produce, meat and seafood, cheese and specialty dairy products. The mission is to provide customers with the finest foods, wines and related needs in a great environment. “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.” The first store was a success and led to opening two other locations in 2000 and 2003. The three San Diego locations are La Jolla, Del Mar and Encinitas. In the business world, everyone must have a code of ethics that needs to be followed. There are several moral and ethical issues within the food service industry. Some of those issues are currently faced by Kudler Fine Foods. An issue within the food industry is safe food handling practices. Kudler Fine Foods sells meat, produce and dairy products that could cause illnesses among the customer’s if these products were to be contaminated or stored improperly. Meats are suppose to be kept separate, surfaces where the meat is handled need to be cleaned and disinfected before switching meats to prevent cross contamination. Many of these products need to be stored at a certain temperature and packaged appropriately. This is an......

Words: 755 - Pages: 4

Kudler Fine Foods

...Between Market Structure in Kudler Kudler Fine Foods is a strong competitive force in the marketplace. Kudler Fine Foods are a unique and have exclusive selection of fine foods and wine they offer. One of the main focuses is the gourmet experience offers, which is specific with the type of marketplace where Kudler competes. Kudler Fine Foods also have unique characteristics, such as providing a high-end selection of gourmet and organic products that cannot be found in other grocery stores. The products are reasonable prices therefore postulates a barrier currently and the future for companies to challenge. Kudler could improve their company by collecting customer surveys and evaluate to determine how Kudler’s products could be successful and how the gourmet experience was coming along. The strengths that resulted in the survey were that Kudler were higher than their competitors with their customer service. Kudler’s customers also resulted with the money that was spent and the quality of the food that satisfied and was appreciated. The strengths will allow the company to sustain itself in the marketplace. Some of the weaknesses from the surveys were how the marketing material used to display the food selections and the customer service. Kudler can resolve the issue by making the displays more attractive this will show as a high-end and appealing to customers. Customer service was a primary concern to Kudler and at the same time......

Words: 1173 - Pages: 5

Kudler Fine Foods

...Kudler Fine Foods By Desiray Kobel MKT 421 Marketing Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there...

Words: 1064 - Pages: 5

Kudler Fine Foods

...Individual Assignment: Create a Problem Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005). The three stores, located in the metropolitan area of San Diego, offer a large variety of domestic and imported products, aimed predominantly at a non-price sensitive customer base, prepared to pay more for quality and added value. The company has been quite profitable since its starts, however to continue its growth process Kudler Fine Foods needs to understand the importance of marketing research and formal marketing planning; establishing quantifiable objectives, specific strategies and detailed tactics to follow. Defining Problems at Kudler Fine Foods Lack of marketing information After having analyzed both the 2003 strategic plan and the company’s sales and marketing plan for 2007 on their intranet site, it is evident that there is lack of marketing information. Findings posted on the company’s site arouse suspicion that their strategies are essentially based on broad assumptions rather than facts. Good decisions need to be......

Words: 1531 - Pages: 7

Kudler Fine Foods Individual

...Introduction to Kudler’s Fine Foods Established in San Diego, California by founder and owner Kathy Kudler, Kudler Fine Foods is one of San Diego’s upscale specialty food stores. Kudler Fine Foods have experienced exponential growth. From its humble beginnings in 1998 when the first store opened, Kudler Fine Foods has expanded to meet the demand of its customers. With three stores in San Diego’s most distinguished localities, Kudler Fine Foods offer the "very best domestic and imported fare at every location." From fresh bakery and pastry products to fresh meat and seafood, you can find it all at Kudler’s. What makes Kudler’s the best? Kathy Kudler, founder and owner say, "It is because we shop the world for our products" (2007, 2010, 2011). The following is an analysis of Kudler Fine Foods’ marketing strategy. This paper will seek to provide an empirical response to what areas require additional marketing, the importance of competitive intelligence, its strategy for marketing, as well as business tactics. Marketing Research Entrepreneur Media (2014) defines marketing research as the process by which information is gathered, analyzed, and interpreted as it relates to a product or services sold in the target market. Marketing firms and or departments that offer accurate and comprehensive information builds a solid foundational success because it lends itself to information about current and future consumers as well as the market competition. Armstrong and......

Words: 1338 - Pages: 6

Kudler Fine Food

...Kudler Fine Foods Thomas Wolfe, John McDuffie, Lindsey Laumand MKT/571 November 8, 2012 Vanessa Easter Kudler Fine Foods San Diego is known for its nice weather; relax atmosphere, and great amusement parks that attracts millions of tourist each year. Kudler Fine Foods is also known in San Diego for its gourmet items such as: bakery, produce, meats and seafood, and cheese and dairy and wine. Kudler strives to provide their customers with the finest and freshest products that are available in the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a......

Words: 671 - Pages: 3

An Issue vs. a Problem: the Kudler Fine Foods Store

...An Issue vs. A Problem: The Kudler Fine Foods Store Kudler Fine Foods is a local upscale specialty food store with three locations (La Jolla, Del Mar and Encinita) located in fashionable shopping centers in the San Diego metropolitan area. The stores are stocked with the very best domestic and imported foodstuffs and divided into different departments (Kudler Intranet). It was founded by Kathy Kudler, a Marketing VP of a large contractor at the time, in 1998. As many small businesses, the operation of such an enterprise is full of day to day issues and problems that need to be resolved properly and efficiently in order to keep the operation going. An issue is defined as “a topic of interest or discussion, an important subject requiring a decision” while a problem is defined as “something or someone that is difficult to deal with” (Collins Essential English Dictionary, 2nd Edition, 2006). As a small and growing business, Kudler Fine Foods has intrinsic issues that, if left unattended, can turn into problems at any given time. By evaluating the Weaknesses section of the 2003 Strategic Plan of Kudler Fine Foods SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis, a set of issues that need to be discussed can be defined. Due to the nature of the business, a one-stop place that offers the best domestic and imported food stuff, Kudler Fine Foods deals with perishable food that needs to be rotated out of the inventory (12%) on a 2 or 3 day basis in order to ensure the......

Words: 756 - Pages: 4

Kudler Fine Foods

...Kudler Fine Foods: Business Proposal Robert Dobbs ECO 561 07/11/2011 Paul Updike Kudler Fine Foods This business proposal is created to provide recommendations to Kudler Fine Foods in an effort to increase revenue and the associated ideal production levels for the operation. Included will be associated recommendations to assist Kudler Fine Foods in adjusting fixed and variable costs to maximize profit while identifying methods to reduce costs. This proposal will include the processes used in creating the recommendations and some economic concepts relative to the recommendations. Assumptions made about FGI and its values as a foundation for the recommendations will also be included. What are some of the issues at Kudler Fine Foods? 1. Del Mar Store is having some difficulties. 2. Kathy not able to interact with customers. 3. Perishable goods that have to be rotated out every 2 to 3 days. 4. Small management team. 5. Economy. The Del Mar store having difficulties being successful. Kathy has decided to not renew the leases for this location and when her other location in Carlsbad opens up; she will close the Del Mar location. These issues Kathy is currently dealing with but does she necessarily have to close this location and will the location at Carlsbad be as successful as she thinks? Maybe she should determine what specifically can be done to improve the location because she is contemplating a......

Words: 1489 - Pages: 6

Kudler Fine Foods

...Running head: PROBLEM SOLVING: KUDLER FINE FOODS Abstact The goal of this paper is to identify the problems associated with Kudler Fine Foods and explore options using the problem-solving steps to find the solution to the problems. The paper includes research about customer satisfaction and the organization of the business. The paper also establishes the importance of maintaining and operating a successful business. In addition to the research, there are key reasons regarding why it is important to maintain a successful business. Problem-Solving Steps: Kudler Fine Foods Kudler Fine Foods (KFF) Company was founded by Kathy Kudler she started the business because she was tired of going all over town trying to locate fresh ingredients to cook with; so she decided to start a gourmet food store that only sells fresh goods. There are three locations in the San Diego Metropolitan area. Because this is still a fairly new company on the rise, it has its day to day challenges. A few of the challenges the company is facing today are with Management and the lack thereof, the pricing of goods, and Marketing. The challenge this paper is focusing on is the Management. Describe the Situation- All responsibilities of the company fall on one person who is the founder Kathy Kudler. She handles all the business aspects of the company she personally takes on the responsibility of all three locations, which can be a bit much for one person to handle on his or her own. ......

Words: 702 - Pages: 3

Kudler Fine Foods

...PR Campaign-Kudler Fine Foods Bill Hussey MKT/438 October 31, 2011 Tammy Fernandez PR Campaign-Kudler Fine Foods As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop a market research plan to support our PR campaign, analyze how the public relation campaign will affect the marketing function, and analyze the similarities and differences between proactive and reactive public relation. Organization’s Public Relations Issues Kudler Fine Foods is experiencing security issues associated with operating on the Internet. One Public Relations issue that Kudler’s is going to face is reassuring consumers the safety of their credit card information. Another issue is consumer privacy. The consumers will need reassuring that their home addresses were not accessed, keeping their privacy. When Kudler’s Internet was accessed, some of their accounts were gotten into. Kudler Fine Foods will have to reassure the company’s product providers that the information of the provider’s other consumers were not accessed because of to Kudler’s security issues. Both the consumers and the product providers will have to be reassured that safety has been taken to......

Words: 4024 - Pages: 17

Kudler Fine Foods

...Marketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expand Kudler Fine foods locally and internationally. Kudler’s current marketing strategy and tactics have limited the company from targeting the right group of areas of consumers to promote goods too. Examining demographics and consumer behaviors competition is an aspect to consider when marketing depicting whether or not a business is promoting the benefits from the product. Importance of marketing research Marketing research allows the company to promote goods and services. Strategic marketing will place Kudler Fine foods in a good position to remain dominant in the grocery store circuit and raises their sales volumes in different locations. When evaluating consumers, a business needs to perform studies on customer behaviors demographically to decide on the appropriate items to market. The correct target market will drive consumers in to stores to shop more. This helps the business marketing decisions and strategic planning to promote their store publicly. Kudler Fine Foods......

Words: 1308 - Pages: 6

Kudler Fine Foods

...Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed. Importance of marketing research Marketing research is important for Kudler Fine Foods to have a successful marketing strategy and for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic and marketing plans, especially for a gourmet grocery store like Kudler’s. Research will be the backbone that makes those plans grow. Market research will also let Kudler know who its direct competitors are and what advantages the company may have over them. Whole Foods, Trader Joes,......

Words: 2345 - Pages: 10