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Investigating International Business

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UNIT 40

INVESTIGATING INTERNATIONAL BUSINESS

BTEC NATIONAL

INTRODUCTION.

The international nature of business is evident to anyone who, for example, buys an iPod from Apple or insurance from Aviva. Many brand names are recognised throughout the world as organisations increase demand for their products by expanding from a national to an international market. Initially, the nature of the international business environment will be considered by looking at the size and importance of international markets. Governments encourage businesses to trade internationally but protectionism is also common. International business is regulated not just by national governments but also by transnational trading arrangements promoted by trading blocs such as the European Union and global agencies such as the World Trade Organization (WTO).

Both large and small businesses trade internationally but doing business internationally is often more complex than doing business in the home market. Consideration will be given to the issues facing a domestic (UK) business when it expands its operations into the international sphere. However, some insights can be made by considering issues faced by overseas businesses as they have expanded their operations by moving into the UK market. Tesco has had very limited success in extending operations into France and Carrefour has had similar problems in establishing operations in the UK. However, they both have had more success in Malaysia and China respectively.

Working internationally requires businesses to look at strategies and techniques that promote international working. Functional business activities need to be developed and put into an international context. Activities such as production, sales, marketing, human resource management and purchasing will need to be adapted.

A range of support is available to businesses…...

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