Internet Has Impact on International Marketing of Companies and Consumers

In: Business and Management

Submitted By 07lucyma
Words 1805
Pages 8
Internet Has Impact on International Marketing of Companies and Consumers

Student name: Chuqian Ma
Word count: 1457
Date submitted: August 26, 2015

Companies and customers in international marketing have been changed by internet. The internet influences on companies in three aspects in this article, place, price and promotion, which are elements of Four Ps of marketing mix. The place and price are focus on the cost and supply chain, examples of Zara and Walmart are provided to prove the statements. The promotion of international marketing is focus on advertising channel and communication. Three main things of time, space, efficiency are used to identify the influence on the supply side by internet. Some negative effect such as information explosion and viral campaign are mentioned. As to the demand side, consumers are able to access various information and get more options in purchasing. Buyer behaviors changes along with online shopping. In such competitive marketing environment, companies have to improve their products and services that meet customers’ need for profit gained.

The high level adoption of internationalization nowadays offers great opportunities in international marketing activities. As Internet has grown dramatically, more and more companies have realized its unlimited possibilities of development and have been involved in e-business. The purpose of this essay is to illustrate how internet can change the nature of the relationship between demand and supply. In the following paragraphs, three of the Four Ps, place, price and promotion, are given to illustrate how internet has impact on corporations’ international marketing. At the same time, more options offered, time reduced as well as space are mentioned to describe the impact of internet on customers.

First of all, internet has a significant impact on place of…...

Similar Documents

International Marketing

...Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing Ethics and International Marketing Index xix xxi xxiii xxiv 1 34 68 104 138 172 209 239 274 303 335 367 401 430 454 478 507 Contents List of figures List of tables List of mini case studies Acknowledgements 1 Introduction to International Marketing Introduction The nature of international marketing Contextual determinants of international marketing Historical development Definition of international marketing Relationship with other business fields A theoretical framework for international marketing Approaches to internationalization Factors causing internationalization The process of firms’ internationalization A holistic approach The motivation for firms to go international Trade theories and economic development......

Words: 24769 - Pages: 100

The Impact of Social Networks on Internet Marketing

...The Impact of Social Networks on Internet Marketing Research Problem: The general lack of knowledge about the impacts of social networks on internet marketing There is a noticeable lack of knowledge about how social networks can enhance internet marketing in different departments such as product creation, advertisement, sales, etc. The main area of focus: Advertisement Research questions: What are the impacts of social networks on internet marketing? How can social networks improve internet marketing and how they play a role in enhancing advertisement? Objective of the research: Finding the impacts of social networks on internet marketing, especially on the area of advertisement. Summary: Social networks are one of the latest and most recent trends that have attracted many visitors and users worldwide. They connect individuals with all types of different interests, as well as businesses where the social networks by providing the services needed to support the company’s products or -most importantly- their customer relations. Inevitably, large companies and businesses had to seize the opportunity of the large numbers of people visiting these social networks in search of potential customers and started placing online ads, and providing services to the global internet community, and by doing so they stimulate even a larger number of web surfers from all around the world. In this research we will be revealing the advantages of advertising on social networks and how......

Words: 2740 - Pages: 11

The Impact of Internet Advertising Through Consumer

...the Consumers Association of Singapore (CASE). It was set up in 1973 to promote ethical advertising in Singapore and is the self-regulatory body of the advertising industry. Self-regulation means the responsibility of ensuring truthful advertising lies with both advertisers and consumers. This works in the interest of both advertisers and consumers because it ensures that through fair play, there is a balance of trust and responsibility between them. In the situation that an investigation into a misleading ad uncovers an unfair business practice, ASAS may refer the matter to CASE for action to be taken under the Consumer Protection (Fair Trading) Act. CHAPTER 1: INTRODUCTION 1.1 BACKGROUND Advertising has been existed for many decades. It is one means of promotional mix which has its ultimate function to set up channels of information and persuasion to sell goods and services or promote an idea (Belch & Belch, 1998; Aaker, 1991). As an integral part of social and economic systems and one of the rapidly growing industries, advertising determines the GDP (Gross Domestic Product), of a country to a considerable extent during the late 1980s (Belch & Belch, 1998; Daniels, 1995). Advertising is considered to be one of the marketing communication tools. Communication is the process of giving or an exchange of information and the science of transmitting information as well (Smith, 1993). In the world’s complicated society, advertising has......

Words: 1071 - Pages: 5

Impacts of Internet on Tourism Industry

...IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group. II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as......

Words: 3156 - Pages: 13

Impact of Internet on International Business

...WHAT IS THE IMPACT OF THE INTERNET ON INTERNATIONAL BUSINESS? WHICH COUNTRY WILL GAIN AS INTERNATIONAL BUSINESS THRIVE ON WWW? 1.0 EXECUTIVE SUMMARY Internet enhance migrate businesses to drive globally. Internet impacts on international businesses are huge. This study will conduct the positive and negative factors impacting international businesses. Internet effects the businesses in positive and negative sight. Internet usage in the world is migrate users to save cost of travel, fast communication and expand business market globally. Internet disadvantages are created by irresponsible users. Internet disadvantages explanation are about malwares, spamming, identity theft and unable to solve conflicts. This study examines the impact of the internet on international businesses. The findings concerns on the country that will gain as international business thrive on World Wide Web (WWW). 2.0 INTRODUCTION International business is playing a huge role in today’s economy. Everyone is taking part in international business. Larger and smaller businesses become global businesses. Business transaction between two parties from various countries is known as international business. Every day dramatic changes are happening in international business world. Export and import of goods and services, international investments, licencing, franchising and management contracts are some kind of international business activities. In addition, an organization that participates in......

Words: 6730 - Pages: 27

The Ppower of Internet and Its Impact in India

...BUSINESS GOVERNMENT AND SOCIETY THE POWER OF INTERNET AND ITS IMPACT IN INDIA INDIVIDUAL ASSIGNMENT PGDM[2013–15] BY: R O H I T K U M A R G O E L [DM15142] SECTION 1 Page |2 CONTENTS S.NO. I II III IV V TITLE INTRODUCTION IMPACT ON BUSINESS PRACTISES AND SOCIETY IMPACT ON GOVERNMENT AND SOCIETY CONCLUSION REFERENCES PAGE NO. 3 3 6 6 8 GREAT LAKES INSTITUTE OF MANAGEMENT | Introduction The internet is a medium that is soaring in polarity in almost every facet of the world and is used for a myriad of reasons by persons, universities, governments and businesses. It is the network that facilitates communication among all the smaller networks and individual computer systems that connect to it. It is growing at an impressive rate due to the many services it facilitates, the ease with which services can be created, the presence of a single standard and the global reach that makes national boundaries invisible. With the dramatic increase in bandwidth, decreasing communication costs and an everincreasing number of organizations using it, the Internet has ushered in a revolution. As far as businesses are involved, the internet usage has been tested to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries in India. One particular aspect of business is that the internet marketing has a great impact on society. Around the world, developed countries have improved their communication......

Words: 3214 - Pages: 13

Maximize Company Exposure: Internet Marketing Plan explains the benefits of Internet Marketing through social media, advertising through search engines, email and even mobile to name a few. I aim to prove that Internet Marketing can enhance our company’s maximum exposure by its cost efficiency, reliability, personalization, and most importantly, the building relationships it can provide with customers. This introduction describes the project purpose, scope of our study, and format for this report. PROJECT PURPOSE The magnitude of Internet Marketing can not only enhance our company exposure tremendously but through the benefits of social media and online advertising, we as a company, can grow to even newer heights. All of our advertising will remain legal, honest, decent, and that which will respect the cultural differences and all ethical issues respectfully. SCOPE OF STUDY The purpose of this report is to determine whether online advertising could increase our company’s exposure on a broader scale but prove that the return on our investment will benefit our company in the long run. Through our extensive Internet Market Analysis we review the following: • Behavioral Targeting • Consumer Protection • Cost Structure • Brand Recognition REPORT FORMAT This report contains three main sections: 1. Building a Company Website 2. Legal Boundaries of Online Advertising 3. Benefits of Online Advertising and Social Media INTERNET MARKETING ANALYSIS A website will not only give our company credibility but it can......

Words: 2344 - Pages: 10

Internet Marketing

...the elements of internet marketing for 2. To evaluate the internet marketing mix for 3. To compare the internet marketing tools that implement 4. To examine the interactive order processing in SECTION 2 : BODY Nowadays, many businesses optimise the use of the internet to advertise and sell their products or services rather than the traditional brick-and-mortar way. The term internet marketing best describes those kinds of businesses., an online florist applies the functions of internet marketing in their business. According to Jen Williams on Search Engine Journal, internet marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle (Williams, 2012). Apart from that, Vangie Beal on Webopedia defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from web sites or emails (Beal). Therefore, it can be said that internet marketing involves the......

Words: 7234 - Pages: 29

The Rising Impact of Social Media on Internet Marketing

...Brandan Merchant April 29th, 2015 Professor Piper Research Paper The rising impact of social media on internet marketing Social media is a growing industry in our society. From using it as a means of personal communication, to establishing oneself in his/her professional career, it is becoming a critical part within the marketing field. The same concept is applied to businesses in that social media can be a source that establishes their brand image within their respective industries. By way of social media, companies are able to retain information about consumers’ interests, wants, and needs according to what they post on the various social media sites. Not only can companies use social media as an outlet to obtain information in order to determine who would want their product or service, but also as a destination to post special offers and deals based on the consumer’s social media trends. With this being said, social media is an essential tool for all businesses and corporations moving into the technological age of our society. Establishing your company amongst your target market is a great part of achieving success. Prior to social media becoming such a commodity in our society, companies would use traditional tactics such as flyers and print ad to get their names out there. However, today more and more people have become interactive with social media as an everyday source of news. Now a day’s people are able to access the New York Times through a website......

Words: 1392 - Pages: 6

International Marketing

...International Marketing plan on FlipKart Service Student ID: 350 2015 DEEPAK, STUDENT ID: 350 FlipKart Manager 7/16/2015 FlipKart Service Submitted to Udara Wickramasinghe Submitted by Deepak Kumar Sreeramula (Student ID: 350) ICNZ 2015 Executive Summary China's spectacular economic growth-averaging 8% or more annually over the past two decades-has produced an impressive increase in the standard of living for hundreds of millions of Chinese citizens. At the same time, this economic development has had severe ramifications for the natural environment. There has been a dramatic increase in the demand for natural resources of all kinds, including water, land and energy. Forest resources have been depleted, triggering a RANGE of devastating secondary impacts such as desertification, flooding and species loss. Moreover, poorly regulated industrial and household emissions and waste have caused levels of water and air pollution to skyrocket. China's development and environment practices have also made the country one of the world's leading contributors to regional and global environmental PROBLEMS, including acid rain, ozone depletion, global climate change, and biodiversity loss. Without greater attention and commitment from the centre, China's environment is likely to CONTINUE to deteriorate throughout much of the country, causing......

Words: 6262 - Pages: 26

Impact of Internet Advertising on Consumer Buying Behaviour

...Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers in many ways, such as developing of local leadership, shared ownership of the assets created in this initiative, access to the latest knowledge for the agro-sector, sustainable income levels and skill development for productivity improvement. This initiative from ITC[1] has become a benchmark today in the ICT initiatives in agro-sector. Several best practices can be learned from this initiative, namely: § ease of replicability and scalability § customization to meet the specific local needs and § organizational commitment. The success of e-choupal has heralded a new era in the Indian agro-sector. The work needs to be carried forward and replicated in the other untapped areas. Creating business channels that can create a win-win situation both business and farming community has enormous economies of scope. Once a channel is created it could be used for many products and services as shown in this case study. The main reasons for the success of the platform have been the involvement of...

Words: 7556 - Pages: 31

Marketing and the International Consumer

...1 Purpose This report is going to make a feasible marketing plan of Aesop’s expansion into Beijing, the capital of China. The internal and external factors which impacts market expansion will be analyzed and then come to the objectives setting. Based on those objectives, marketing strategies will be supplied after marketing segmentation, targeting consumer market and positioning the company. Finally, we will demonstrate the implementation and the monitoring strategies. 1.2 Methodology Data comes from professional articles, ABS website, business news and financial magazines. 1.3 Limitation This report based on secondary date from articles, reports and websites. Without doing any consumer research in the real market, some conditions could be restricted to the marketing plan. In the mean time, cosmetics sold or made in China need to meet the animal testing requirements, especially the foreign imported ordinary cosmetics(Vicky, 2015). However, China is making changes for the animal testing laws, there are still chances and solutions for Aesop to enter. What’s more, Aesop has already established its official online store in China, which will pose treat to the physical stores’ sales. But Aesop is famous for its purchasing experience, hence there still have market share for it. At last, some of the data we used were produced before 2014, thus it may not clearly reflect the current consumption trend of the market. 1.4 Company background Aesop was established in Melbourne in......

Words: 4715 - Pages: 19

International Marketing

...International Paper: Combining Industry and Social Responsibility Marketing 406 Roosevelt University December 6, 2014 Natalie Mierzynska, Sujatha Lekshmivaragan, Dmitry Rozental, Ebuka Nkwonta Table of Contents Background 2 Objectives 4 Procedures 4 Summary of Findings 4 Detailed Findings 6 Defying Common Criticisms 6 Integrating Sustainability Principles 8 “Greening” and Beyond 11 Enlightened Marketing 14 Social Responsibility & Financial Success 15 Conclusion 16 Works Cited 18 Background International Paper (IP) is the global leader in the production and distribution of paper and packaging products ( It was founded more than 110 years ago, and produces products that we use every day including various types of paper, consumer packaging, pulp, recycling, and industrial packaging. The company’s stock symbol is IP, and a share of IP stock currently sells at around $53/share. IP is currently headquartered in Memphis Tennessee, and employs over 62,000 people (Kotler & Armstrong, 607). Last year, the company sold over $26 billion worth of product, placing it 111th on the Fortune 500. From a consumer perspective, when a multi-billion dollar producer of paper and packaging products comes to mind, we automatically assume that the company produces a large amount of pollution and destroys forests all over the world. However, International Paper prides itself on being on top of Fortune Magazine’s......

Words: 4020 - Pages: 17

International Marketing

...Challenge of International Marketing True / False Questions 1. (p. 3) Global commerce thrives during peacetime. TRUE Difficulty: Easy Type: Knowledge 2. (p. 4) To date, the lesson for international commerce in the 21st century is "expect the unexpected." TRUE Difficulty: Easy Type: Knowledge 3. (p. 5) Today, every American business is international. TRUE Difficulty: Moderate Type: Comprehension 4. (p. 5) One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union. TRUE Difficulty: Moderate Type: Comprehension 5. (p. 5) One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America. FALSE Difficulty: Moderate Type: Comprehension 6. (p. 5) A trend that will impact international business in the future is a mandate to properly manage the resources and global environment. TRUE Difficulty: Moderate Type: Comprehension 7. (p. 5) Today, most business activities are local or regional in scope. FALSE Difficulty: Moderate Type: Knowledge 8. (p. 6, Crossing Borders 1.1) What do French farmers, Chinese fishermen, and Russian hackers have in common--they can all receive subsidy payments from the U.S. government. FALSE Difficulty: Moderate Type: Knowledge 9. (p. 6) Foreign-made products remain a small portion of all consumer......

Words: 6019 - Pages: 25

Describe the Important Internet Properties That Affect Marketing and the Fundamental Changes the Internet Has Brought to Marketing.

...Describe the important Internet properties that affect marketing and the fundamental changes the Internet has brought to marketing. According to Strauss and Frost (2009), the Internet properties have affected the way marketing should be done and delivered to the consumers. Internet data is sent in bits and not in atoms – all the data and information are being stored and sent to the consumers in digital form. The digital form cannot be touch, tasted or smelled. In contrast to other types of marketing, the seller does not need to deliver the items itself for inspection by the consumer before it is being purchased. 1. Internet is a mediating technology – anywhere in the world, music and other data is being passed on and shared. This encourages communication for businesses in a supply chain. 2. Internet encourages global reach - regardless of location, the internet is accessible to all. Businesses can be conducted globally easier while encourages worldwide partnership and products distribution even better than before. 3. Internet works as network externality – target markets are being reached easily and faster with automated communication. 4. Internet is a time moderator – time is a valuable essence where consumers would expect faster service as in the communication with the company itself and faster feedback response. 5. Internet is an information equalizer – information on the product is easily accessible to consumers via the internet, therefore consumers have better......

Words: 1172 - Pages: 5