International Business Case Analysis

In: Business and Management

Submitted By arvidielis
Words 667
Pages 3

SCHOOL YEAR 2015/2016


1. Which segments does the company serve?

Segments plays relevant role in our life. This company serve few of them.
Firstly, this company serve geographical segmentation, as it said in the case products are distributed to 21 countries. Salesman are employed fulltime by Vipp, and they telling the story of Vipp, because the product is branded by the story of Vipp. Also each salesman is responsible for a specific market and travels frequently to current and potential customers. So, as these products are distributed to 21 countries, this company serve geographical segment.
Secondly, this company serve demographic segmentation, as the prices for waste bin is high and ranges from (€175-250) and toilet brush costs €120. As the prices is high, so these products are for people who have high income, so it’s segmented by income and it’s demographic segment.
Lastly, this company serve psychographic segmentation, these products are branded by the story of Vipp. And the story is very important. Vipp is selling not just a bin, but they selling image, with its appealing design it creates atmosphere of design in the entire house. So psychographic segment is also used here.

2. Choose the market(s) you want to enter with VIPP products and explain why?
In my opinion very good market for Vipp products would be Luxembourg, Vipp products are excellent, there are no one who doing same as this company. Because the products is unique. Why Luxembourg? Luxembourg is rich country, with very high GDP, and their income allows them to buy high price products as Vipp creates. Also people from here care about design and people from there don’t buy low-cost products. And I think to enter Luxembourg market it would be perfect for Vipp, and they can grow easily here.

3. Propose an alternative…...

Similar Documents

Mini Case 12.1q2: International Business

...Mini Case 12.1 Q2 International Business Wal-Mart’s success in Latin America and Canada was due to the fact that they could respond quickly to cultural errors such as creating a large parking lot in Mexico’s Wal-Mart when many customers used the bus. This was solved by creating bus shuttles to make customers’ travels across the parking lot easier. They were “easy to address” mistakes. It also changed its competitive emphasis to customer service and providing more variety in its stores than the competitors. They also bought other local stores for pursuit of internal growth. Wal-Mart also quickly learned that when expanding internationally sometimes it does not work in your favor to “stick so closely to the domestic Wal-Mart blueprint…”Latin American Wal-Marts also had large success because they were large developing nations where market entry was easier. Although Canada was a more matured nation than those of Latin America, Wal-Mart still thrived there and bought 122 Woolco stores and transition teams were also brought in from the U.S. to aid the transformation. Entry was the hardest in Europe. Although Wal-Mart took a similar approach as they had in Canada ( by acquiring 95 chain stores in Germany and 229 stores in the United Kingdom), but the market was very advanced and competitive. This was true especially in Germany. Wal-Mart had a limited European infrastructure with too many U.S. employees who didn’t speak German. Wal-Mart’s well-known inventory and systematic......

Words: 496 - Pages: 2

International Business Case Chapter2

...1. Describe Ugandan cultural attributes that might affect the operations of a foreign company doing business there. The population of Uganda is about 25 million. And it official language is English. But many people can only speak an indigenous language, is primarily Bantu language or Nilotic languages. Although, about two-thirds of Ugandans are Christian, there a large number of Muslims and adherents of various animistic religions. From this perspective, language is a big problem for a foreign company operating in Uganda. Business in Uganda, on the other hand, often moves slowly. For example, it will take months installing a telephone. The Ugandan’s income is very low, but meanwhile, it has an exorbitant payment system. The nepotism is a norm for its employment staffs. If any company involves such activities, then it is illegal under U.S. law. And its corrupt government is also a brick wall for foreign companies. Finally, I think people of Uganda are too much devout to their religion and beliefs and culture. So foreign must accept the religion and beliefs and culture of Ugandan people. 2. How would you describe the respective attitudes of Martin and Green: ethnocentric, polycentric, or geocentric? What factors do you suspect of having influenced their respective attitudes? Charles Martin has a geocentric attitude, but James Green’s attitude is ethnocentric. When studying in college, Martin’s major is about African studies. After graduation, Martin worked in the......

Words: 687 - Pages: 3

Business Case Analysis

...A case study is a description of an actual administrative situation involving a decision to be made or a problem to be solved. It can a real situation that actually happened just as described, or portions have been disguised for reasons of privacy. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing. The Case Method as a Learning Tool The case method of analysis is a learning tool in which students and Instructors participate in direct discussion of case studies, as opposed to the lecture method, where the Instructor speaks and students listen and take notes. In the case method, students teach themselves, with the Instructor being an active guide, rather than just a talking head delivering content. The focus is on students learning through their joint, co-operative effort. Assigned cases are first prepared by students, and this preparation forms the basis for class discussion under the direction of the Instructor. Students learn, often unconsciously, how to evaluate a problem, how to make decisions, and how to orally argue a point of view. Using this method, they also learn how to think in terms of the problems faced by an administrator. In courses that use the case method extensively, a significant part of the student's......

Words: 3085 - Pages: 13

International Business Law Cases

...Cases Kern V dynaelectron corporation p.29 Baptist guy being discriminated by civil rights (religion)—only muslism can fly to Mecca (the city) if he flies baptism they were going to kill him. Kern declined the job he says that he was denied an employment opportunity for his religious beliefs the (BFOQ) says that an employer should be hire no matter their religion,sex or natural origins. RISKS were=culture Falocal, Inc v. kurumu p.15 Two companies doing a deal and language was a problem because the contract was translated different, the English and Turkish version contained clauses, which, contradict each other. The Turkish provides that the final jurisdiction of any disputes in the case of the purchaser submitting a claim lies within Houston courts and supplier submitting a claim lies with Ankara courts. The English contract says that all decisions shall be settled in Houston and be submitted to the US Foreign corrupt practices act- places limitations on US business people prohibited from making illegal payments to foreign officials under the Foreign corrupt practices act Disaster at Bhopal case, p. 42, this case talks about union carbide it lacked control over the safety and operations on the indian plant and they claimed no responsibility because 49 percent was owned by intian government and indian government regulations says that they absolve moral responsibility for any accidents Doe v uncoal corporation p.65 U.S. v Liebo, Alien Tort Claims, The alien tort......

Words: 313 - Pages: 2

Canadian-International Business Performance Analysis

...Canadian-International Business Performance Analysis Andleeb.Waizi(1110348) University Canada West Professor: Raghabendra Gosh Hajra BUSI321 05/10/2014 Canadian-International Business Performance Analysis Canada’s prosperity is engaged to economic opportunities beyond its borders. Therefore, Canadian government has worked well to reinforce and develop Canada’s trade relationship internationally to promote a business environment. This relationship will give Canada a competitive advantage in large and rapid growing economies by attracting overseas investment and diversifying the Canadian trade portfolio. In such efforts, the government has launched the most determined trade plan in Canadian history; only in just seven years, Canada has executed free trade agreements with nine countries and is in conciliation with thirty more. In addition, Canada has publicized a significant agreement-in-principle with the 28-nation European Union which will open the trade markets in the EU and Canada. Canada always values the strength of multilateral trading system and support trade liberalization and share membership in many multilateral economic organizations. These organisations include: the G-20, the Asia-Pacific Economic Cooperation (APEC) forum, the Organisation for Economic Co-operation and Development (OECD) and the World Trade Organization (WTO). The key drivers that foster the growth of world economies up to 52% over the last decade are: fallen barriers to trade, investment......

Words: 830 - Pages: 4

International Business - Country Analysis - Germany

...EXECUTIVE SUMMARY This report was commissioned to do an analysis of Germany and make a recommendation as to whether or not to a large Canadian company should expand its foreign operations in Germany. The country was analyzed based on its Macro Environment – country description, Political situation and stability, Legislation, Economic conditions and Cultural issues, as well as on its Factor Endowments. The findings show that Germany has an overall stable and healthy economy with excellent advanced factors of production – especially in regards to productivity and innovation. With new ties to Canada, through CETA, legislation will be easier to deal with. The country also has a similar culture and stable politics. The risks of falling GDP and low FDI do not outweigh the benefits and FDI should soon increase with Germany’s new agreements with Canada and is soon to do a similar deal with the US. It is recommended that foreign operations be expanded into Germany. Operations should proceed cautiously with wages that are stagnant in Germany and try to provide a fair wage to encourage further training and enhance the economy. COUNTRY’S MACRO ENVIRONMENT Country Description: Germany is a highly developed and wealthy OECD country [33] and is the fifth largest economy in the world in terms of PPP [17]. Its GDP/capita in terms of PPP has been on an upward growth trend since 1985 and was just below Canada’s in 2012 (Appendix 1). However, neglect has led to infrastructure......

Words: 2030 - Pages: 9

International Business Case 10

...Francisco Huber BS 455 Case 10 1) Blades is subject to transaction and economic exposure. This is because transaction exposure is the degrees to which the value of future cash flows can be affected due to exchange rate fluctuations. On the other hand, economic exposure is the degree to which a firm’s present value of future cash flows can be influenced by exchange rate fluctuations. 2) Currency | Total Inflow | Total outflow | Net inflow/outflow | expected exchange rate | Net inflow or outflow in U.S Dollars | British Pound (200,000pairs x 80 pounds per pair | £16.000.000,00 | $ - | £16.000.000,00 | $ 1,50 | $24.000.000,00 | Japanese Yen (1,700 pairs x 7440 yen per pair) | ¥- | ¥12.648.000,00 | ¥-12.648.000,00 | $ 0,0083 | $-104.978,40 | Thai Baht Inflow (180,000 pairs x 4594 per pair) Outflow (72000 x 2871 per pair) | 826.920.000,00 ฿ | 206.712.000,00 ฿ | 620.208.000,00 ฿ | $ 0,024 | $14.884.992,00 | Currency | Net inflow/outflow | Expected range of possible exchange rates | Range of possible inflows or outflows in US Dollars | British Pound | £16.000.000,00 | $1,47 to $1,53 | $23,520,000 to $24,480,000 | Japanese Yen | ¥-12.648.000,00 | $0,0079 to $0,0087 | ($99,919.20) to ($110,037.60) | Thai Baht | 620.208.000,00 ฿ | $0.020 to $0.028 | $12,404,160 to $17,365,824 | 3) Because Blades generates net inflows in Thai baht but net outflows denominated in Japanese yen the increased correlations between the...

Words: 515 - Pages: 3

Ethic Analysis of Cultures on International Business

...Ethic Analysis According to all the effects and changes that have been taken during the interaction between cultures, it is very difficult to agree with other people who are from another country and have different way of thinking. It is important to be informed about the culture that we are interacting and everything that involves it since at the time of making decisions, it is necessary to take into account the effect that may have these differences. In this analysis I´m going to compare and discuss the differences between the ethics from one country with another, which are the United States and Mexico, and how they can affect the way they make their business. Starting with the United States, the government had decide to established corporations who engage the audits in each of the companies in the country to have more control in their regulations and to be sure that they are fulfilling all the laws and regulations that were previously set. With these regulations it has been a reduction of frauds that has being done, and also illegal operations between companies from another countries. These had been set also because corruptions has becoming more and more strongly to the country, so the government wants to have a total control. On the other hand it is Mexico, in several of their companies and general business, there have been problems because of the high levels of corruption, but the difference from US is that in Mexico the government is the one that is involve......

Words: 282 - Pages: 2

Case Analysis Denver International Airport

...Running head: CASE REVIEW ANALYSIS OF THE DENVER INTERNATIONAL AIRPORT 1 Case Review Analysis of the Denver International Airport And Its Baggage Handling System Warner Sherman CASE REVIEW ANALYSIS OF THE DENVER INTERNATIONAL AIRPORT Table of Contents 2 Summary of Findings……………………………………………………………..………. 3 Background Information…………………………………………………….……............. 3 Problem Statement………………………………………………………………..…..…… 4 Analysis of Alternatives…………………………………………………………………… 4 Detailed Recommendations………………………………………………...……………... 5 Implementation and Evaluation…………………………………………………………… 6 References………………………………………………………………………………… 8 Appendix A.……………………………………………………………………………… 14 CASE REVIEW ANALYSIS OF THE DENVER INTERNATIONAL AIRPORT Summary of Findings 3 There has been considerable controversy documented through case study over the inadequacy of project and risk management structure associated with the Boeing Airport Equipment (BAE) automation design technology for a new baggage transport system at the Denver International Airport (DIA). Research background conducted by Kerzner (2011) under Case 23 revealed a documented tenyear history of this complex project with inherent risks. In another case study conducted by Montealegre, Keil, and Robinson (2000), a risk practice methodology was presented through “lessons learned” for improved implementation of the project’s risk management structure. Unfortunately, analogy comparisons for this type of project to incorporate......

Words: 4143 - Pages: 17

Hygeia International Case Analysis

...HYGEIA INTERNATIONAL Point of View: Henry Livingston, Vice President of the Africa Middle East Region of Hygeia International Time Context: 1980 Statement of the Problem: To determine whether to venture into poultry production, retain current business position, or to use poultry production as a sales promotion tool to increase profit Statement of the Objectives: * To determine the number of human resources needed for the company to be ready in venturing into poultry production in Nigeria in four weeks time * To analyze risks involved in poultry production in Nigeria in four weeks time * To determine historical data of sales growth within the past five years to project return of investment in the next five years Areas of Consideration: INTERNAL 1. Marketing Hygeia International is already well established in Nigeria. However, marketing channels are poorly developed. Tv and radio still have to be improved so the marketing department of the company should implement marketing activities to easily reach the target market. 2. Finance The financial projection prepared by R. Akobo, the company’s agricultural manager , and checked by M. Suleman, the company’s financial manager was given to the president. The treasurer of the company also noted that estimated return is well over 30 percent hurdle-rate used for domestic investment. 3. Production Though Hygeia is not producing chickens or eggs commercially, the company has experts familiar with the......

Words: 1484 - Pages: 6

International Business Case

...FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) Read the case Haier’s U.S. refrigerator strategy and answer to the following questions: 1. What were the drivers of Haier’s success in U.S. initially and why? 2. How did the competitors (Big Three) react to the Haier’s success? How are their strategies different than Haier’s? 3. Why do you think Haier built a new plant in South Carolina? Was it a wise decision? 4. What strategy (marketing, internationalization, etc.) Haier should follow in the future? This assignment represents 10% of your final grade. Deadline: Thursday, 5th March 2015! INDIVIDUAL ASSIGNMENT Haier’s U.S. refrigerator strategy 1. Haier achieved its success by familiarizing with the brand and competing with the major established brands for a larger market share. Haier corporate strategy is driven by international growth through creating brand awareness and recognition, meeting consumers’ needs and increasing market shares in different segments. Expending abroad is a response to competition within the domestic market both from imports and local products. Haier started ‘taking the fight to the enemy’ by breaking into the U.S. market using a combination of quality, price and local manufacturing. On product strategy and investment aspect, Haier should also follow the principle of...

Words: 905 - Pages: 4

International Business (Hill) Case 4

...CASE 4: The Ecuadorean Rose Industry 1. What is the basis of Ecuador’s comparative advantage in the production of roses? Ecuador’s comparative advantage in the production of roses is based firstly on its environmental conditions which provide ideal growing conditions for roses nearly all through the year (intense sunlight, fertile volcanic soil, equatorial location with high altitude). Secondly Ecuador profits from a relatively low wage level which allows companies to yield a higher return on the export of roses. Ecuador’s development over the last 20 years can be well explained with Ricardo’s theory of comparative advantages. Following Ricardo’s theory countries should specialize on the production of the goods they can produce most efficiently. Since the start of the rose industry 20 years ago it has been expanding quickly to be Ecuador fifth largest export and even the fourth largest producer of the world. This success is hence also dependent on low trade barriers as much as low to no import tariffs. 2. Most Ecuadorean roses are sold in the United States or Europe. Who in these countries benefits from the importation of Ecuadorean roses, and how do they benefit? Who loses? Do you think the benefits outweigh the costs? There are multiple agents who are effected of the importation of Ecuadorean roses. Firstly rich consumers of roses in Europe and the US profit from Ecuador importing roses. Ecuador’s roses appear to be especially nice offering a wide range of......

Words: 1057 - Pages: 5

Business Case Analysis

...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e); Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near......

Words: 8347 - Pages: 34

International Business Closing Case 3

...International Business Closing case #3 Downey's Soup 1. Downey's Foods export opportunity was a result of strategy reactive. When they presented the dish to Jetro it was given to them with the regular recipe that was used in Downey's tavern. They changed the soup with the reduction of the salt content so it could comply with the local Japanese taste after it was requested by the buyer. They also had to make sure the soup did not have polysorbate which was not allowed in Japanese food. 2. Downey was frustrated because of the multiple attempts to change the contents in the soup to abide by the Japanese health and food regulations. It passed the lab in the United States but when it reached the lab in Japan it did not pass the requirements needed by Japans. The same tests were performed from the same shipment and different results were obtained from the American lab and Japanese lab. Downey may also want to work with other Japanese traders to increase sales. It is important to find a trader that has large confections to Japanese businesses that would be interested in the soup. He may also want to research the food wants and likes of Japan to prepare the correct flavor of soup that will bring success. 3. Marketing research must be done to understand the wants and needs of a country's market. Whether it be Japan or another country, research needs to be conducted on the steps that are needed or recommended to succeed in the entrance of international business. It is......

Words: 314 - Pages: 2

International Business Analysis

...BRIGHTON BUSINESS SCHOOL  UNDERGRADUATE PROGRAMMES EC280: INTERNATIONAL BUSINESS ANALYSIS Name: Lee Wen-I Words:1963 Table of Contents Introduction 3 1 How is China becoming powerful? 4 2 Global overcapacity and China 5 3. Challenges toward China 6 4. Reaction of China 8 References 10 1. Globalisation in China Since 1990s, globalizing is shown everywhere in the world. The commodities, cosmetics, clothes, or even designer goods are now made in any country that you might think of. In the widely cited report, Goldman Sachs argued that the economic potential of Brazil, Russia, India and China is that they may become among the four most dominant economies by the year 2050, with China surpassing the United States in output by 2035. Globalization has become one of the important issues in this global economics. However, when it comes to representing the success of globalization, China often came out. China influencing more and more on the inflation, Yyield to Maturity (YTM), wage standardization, capital flows, migration and even building city quotations on the markets. China certainly plays an important role for the future globalization development. From the financial magazines, it shows that although China is not the only country that developing extremely fast, it is the most important one. 1.1 GDP and growth in China In 2000, the GDP growth rate in China is almost two times than the combination of Brazil, Russia and India.......

Words: 2102 - Pages: 9