Informcion General

In: Computers and Technology

Submitted By juliocaycho1
Words 3335
Pages 14

e s a n

Programa Magíster en Administración
Tiempo Completo 39-2



Fecha : Lunes 28 de octubre de 2002

Duración : 2 horas

Instrucciones :

Antes de responder las pregunta lea bien su examen para planear su solución.


SI está permitido el uso de su Computadora personal.

Trabaje sus respuestas en su computador directamente en este file usando Word, insertando sus respuestas a continuación de cada pregunta.

Contestar únicamente TRES preguntas. La prueba se calificará sobre 60 puntos.

Deberán grabar en el disquete que se les proporcionará tanto el file Ex-Parcial-II como el de Excel que use para resolver el examen.

No coloque su nombre en ningún lugar de estos dos files, para asegurar una calificación anónima.

E X I T O S . . . ! ! !

Pregunta 1 (20 puntos)
La mujer se vuelto cada vez más importante para los vendedores de autos en los EEUU, ellas compran aproximadamente el 45% de los autos que se venden, además de que influye en casi el 80 % de las ventas. Un dato importante es que la mayoría de las compras de autos nuevos se hacen por autos producidos en su país. Si se trata de autos importados, las mujeres prefieren los autos japoneses, mientras que los hombres se inclinan por los autos europeos. La línea nacional preferida por las mujeres es la de Chevrolet.
Chevrolet le ha dado importancia al mercado femenino y es el líder en este mercado. Inició una campaña publicitaria intensa en este segmento del mercado enviando materiales impresos a potenciales compradoras. La investigación de fuentes secundarias indicaban que las mujeres podrían llegar a comprar…...

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