India Market Audit

In: Business and Management

Submitted By waltervidal
Words 6526
Pages 27
City University of Seattle
Bachelor of Science in Business Administration

City University of Seattle
Bachelor of Science in Business Administration

10-12-2015
10-12-2015

INDIA’S MARKET AUDIT
INDIA’S MARKET AUDIT
Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado
Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado

Outline

Introduction 2 Executive Summary. 2 Environment. 3 SWOT Analysis. 5 PEST Analysis. 6 Customers. 8 Products and Services. 12 Place. 15 Price and Cost. 16 Promotion. 17 People. 19 Servicescape. 20 Process. 21 Porter’s 5 Forces 23 Conclusion. 35 References. 36

Introduction After a company has been able to stablish its own strategies of involvement in the market they have selected as their target market it is extremely important for them to evaluate and analyze their marketing activities, their objectives, plans, strategies and policies in order to identify any “defect, vulnerability, deficiencies, problems, and other weaknesses encountered in the company's marketing activities.” (Akrani, 2013). All of this with the aim of enhancing their strategies of penetration into a specific market. The importance of this evaluation relies on the fact that “it suggests measures and/or recommendations to overcome, solve or remove these limitations. It also seeks out new marketing opportunities for a company. Overall, it tries to improve their marketing performance.” (Akrani, 2013). Upon this document we have been evaluating each and one of the strategies we have selected to introduce pashminas into the Indian market, in order to do so we’ve divided each and one of the factors to evaluate in terms of our competitors, our customers, our product, our prices, our channels of distribution, our SWOT and our PEST. At the…...

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