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Imc, Marketing, Research, Case Study

In: Business and Management

Submitted By venkateshp
Words 1189
Pages 5
INTERNATIONAL PURCHASE MANAGEMENT

ASSIGNMENT ON GLOBAL
SUPPLIER RELATIONSHIP
MANAGEMENT

SUBMITTED TO: PROF.KAVITHA.TC SUBMITTED BY: VENKATESH
REG: 141202052

INTRODUCTION

GLOBAL SUPPLIER RELATIONSHIP (SRM) is a discipline or set of strategic planning and managing with relation to the third party organization which supply goods / services in order to maximize the profit and reach the organization goal.
Global supplier relationship is under the broad category of supply chain management.
As the business is global , market for the manufacturer has been extended to domestic to global, increase in the market demand and the availability of the resources / delivering the material in time with lower cost is been a primary objective of majority of the company in today competitive market . the organization have realized the importance of supplier relationship
A organization which has good relation with its supplier can again a competitive advantage over their competitors, good relationship with the supplier needs a long term trust to get build up. “Competitive advantage is increasingly a function of supply chain efficiency and effectiveness.... the greater the collaboration, the greater the likelihood that an advantage can be gained.” (1) (Lamming)

LITREATURE REVIEW

A manufacturing company in Iraq trying to figure out the problem and decrease the lead time of suppliers, they have identified two main reason in lead time weak communication and problem in procurement management are the reason for lead time ((Kannan & Tan, p. 1984) (Mattsson, 2009)
Which would cause delay in delivery, raw material shortage and as well as transferring the material, lack of trust, reduction in quality and software problem. For a company of manufacturing industries lead time plays an…...

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