Ihop Analysis

In: Business and Management

Submitted By josephan
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2009 annual report

The DineEquity difference.

differentiated brands. disciplined approach. dynamic leadership. dedication to being the best.
Our commitment to differentiating the Applebee’s and IHOP brands drives everything we do. At DineEquity, we leverage the resources of the largest full-service restaurant company in the world with the agility to connect with guests on a local level. We are working harder than ever to energize the brands, optimize operations, expand our market share and create value for our shareholders. Look closely at our businesses, and you will see our winning strategies in action in ways both large and small.


In challenging times,

the best brands


To our DineEquity family of shareholders:
It has been said that, in difficult times, leaders lead. 2009 was such a year, and I am proud of the many ways that our Applebee’s, IHOP and Shared Services teams rose to the occasion. We focused our efforts on those things within our control, and we are now beginning to reap the rewards. After more than 50 years in business, our IHOP brand is stronger than ever. In 2009, IHOP was the market share leader in family dining for the third consecutive year. IHOP also reported the highest annual system-wide sales in the category, solid same-store sales results and new franchise restaurant development among the strongest

Julia A. Stewart Chairman and Chief Executive Officer, DineEquity, Inc.

get better. in the industry. With the April 2009 opening of our first IHOP restaurant in Vermont, franchisees now operate in all 50 states. IHOP franchisees are set to open our 1,500th restaurant in 2010 as IHOP system expansion continues. At the same time, we have made tremendous strides with the revitalization of the Applebee’s brand. Applebee’s franchisees also reached an important milestone in December 2009, opening our 2,000th…...

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Business Ihop

...suburbanites and city dwellers. * Organics/healthy crowd. * Americans who are changing their eating habits by moving away from high calorie, or high cholesterol meals. SWOT ANALYSIS Strengths: * Attractive & appealing menu * Bread-baking expertise (a core competence) – artisan breads are Panera’s signature product. * Nationwide leader in the bakery-café segment * High ratings in customer satisfaction studies * Good brand name * Fresh dough operations & sales to franchised stores * Initial success in catering * Good franchisees – higher sales in franchised stores compared to company-owned * Financial strength of the company – able to grow without taking on too much debt Weaknesses: * A less well-known brand name than some rivals (Applebee’s, Starbucks) * Sales at franchised stores higher than company-owned stores – Why? External Threats * Rivals begin to imitate menu offerings/or dining ambience – easy to copy? * Competition from other chains * Saturate the market – will it become harder to find attractive locations for new stores and slow company’s growth Opportunities * Open more outlets – untapped growth potential in a number of suburban markets (see Exhibit 3) * International expansion Financial Analysis Sales vs. Cost of sales Gross Profit Current Ratio Panera’s current ration is narrowly above the 1.0 ratio. Working Capital What strategic issues and problems......

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