Hup Seng

In: Other Topics

Submitted By Bernadette1312
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Pages 5
PLANNING AND STRATEGIC MANAGEMENT
i) Basic strategies used to respond to uncertainty
A Basic Strategy (BS) is a list of decisions intended for a player to make while playing a hand of Blackjack. A BS must prescribe decisions for every possible card combination that could arise. Furthermore, all of these decisions must be the optimal decisions. Hup Seng is a defender in responding to uncertainty. Hup Seng can be described as a market-leader in crackers as they are experts at producing and selling biscuit Hup Seng is quite active to produce new product for market. Other than crackers, Hup Seng also sells sweetened and unsweetened biscuits, other assorted biscuits and coffee products through its subsidiary, In-Comix. They also sell “Ong San Yong” Chinese tea and “Wang Wang” series products. Hup Seng has started introduce a better sales monitoring system to their salesperson. In 2008, the company introduced the mobile sales system (MSS), a software programme that is preloaded into a PDA phone. This software enables its salesperson to view the sales history of its clients and also send order to its branches. Hup Seng’s Head Office is located in Batu Pahat, Johor, Malaysia. At the same time, they set up many branches at six strategy places at Kelantan, Kuala Lumpur, Ipoh, Butterworth, Kedah and Kuantan. Current sales network of this company represented by ten sales divisions to service over 10,000 customers. ii) MISSION
Hup seng’s mission is producing quality fast moving consumer products.
VISION
Our vision is to be market leaders in fast moving consumer products iii) Perform SWOT analysis The SWOT Analysis evaluates the strengths, weaknesses, opportunities, and threats involved in a business or project. The SWOT analysis is essential to understanding the many different risk and rewards of any investment or project.

STRENGTH a) GOOD EXPERIENCE Good…...

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