Premium Essay

Htm 421

In: Other Topics

Submitted By krazitofoman
Words 1274
Pages 6
Throughout the inception of civilization, restaurants have been an around in one or another shape or form. The utility of a restaurant or inn can provide to hungry travelers from all centuries of the past with invaluable resources of survival. Often times, whether or not a restaurant or inn was in proximity of travelers would determine whether or not these people met life or death. Nowadays, restaurants provide a convenient way to access a meal without having to go through the trouble of buying the raw food ingredients and cooking it yourself. While there are many kinds of restaurants, fast food restaurants tend to be pop up most often in everyday conversations and the media due to the fact that they are big corporations with vast locations throughout the world and are publicly traded in the stock exchange. White Castle is a famous burger restaurant that was once featured in a popular movie involving two young men on an adventure to said restaurant. It also so happens to be known as the first fast food chain. Founded in the 1920’s, White Castle revolutionized the perception that the public had of burgers. At the time, burgers were seen as low quality and were thought to have consisted of scraps and parts of animals that no one liked to eat. With White Castle setting the precedents, the McDonalds’ brothers soon followed suit, as well as Burger King and Taco Bell in the mid-1900’s. The concept of eating out became more accessible as well as more affordable to Americans. Most fast food companies at the time of emergence wanted to appease their shareholders (and still do), so many resorted to bottom dollar mindsets and business models. Majority of the companies that are similar to McDonalds have been attacked and accused of serving unhealthy food, using unethical marketing tactics to sell said unhealthy food and has encouraged obesity, if not caused it, in America. While…...

Similar Documents

Premium Essay

Mkt 421

...Environmental Factors Paper Stephanie Sheridan MKT/421 October 8, 2012 Michael Ricco (Doctoral students must include the following on the title page instead: title, author’s name, and institution name) Environmental Factors Paper Ikea, one of the largest big box chain stores in the United States and abroad is affected by both global and domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. This paper will identify environmental factors that shape the organization and impact marketing decisions. It will discuss the influence of global economic interdependence and the effect on trade practices and agreements. The paper will discuss the importance of demographics and physical infrastructure, analyzes cultural differences, and examines the importance of social responsibility. Finally, the paper will analyze the effect of political systems and its influence on international relations, the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national and international legislation on Ikea’s business practices. There are many macro-economic factors that impact and shape marketing decisions at Ikea. These factors include economic, environmental, political, social, technological, legal and cultural (Unknown, 2007). These factors influence the decisions the organization makes, how it operates nationally and globally and how it will adjust......

Words: 1226 - Pages: 5

Premium Essay

Mkt 421

...* * * * * * * * * * * * * * Marketing Mix Paper MKT/421 August 1, 2011 Fritz Beiermeister * * * * * * * * * * * * * * * * The Marketing Mix What is marketing? The meaning that many marketing managers gain knowledge of as they start out in the marketing profession is: Putting the right product in the right location (place), at the right price, at the right time. The success of an organization depends on the success of marketing. Accounting, Finance, operations, and other functions of business will not matter if there is not a demand for the organization’s product or service (Kotler, 2009). The term “marketing mix” was coined by Neil Borden back in 1953 during his American Marketing Association (AMA) presidential speech. The marketing mix include the controllable variables the company puts together to satisfy the target group (Perreault, 2009). The consumer is not a part of the marketing mix, but should be the target of any organization’s marketing campaign. In 1960, Jerome McCarthy introduced the notion of the 4Ps – Price, product, place, and promotion marketing mix [ (Marketing Mix 4P's and 5P's by Jerome McCarthy, 2010) ]. For several years these 4P’s have been in use as the chief basis on which a marketing plan is based. All of the four P’s are needed for a successful marketing mix and......

Words: 1665 - Pages: 7

Premium Essay

Law 421

...Keyera Jones November 05, 2012 Richard A. Alexander, Esq. LAW/421 The Sox Act originated in July 2002 and made known extensive changes to the managing of corporate and governance and monetary usual procedure. The name was after Senator Paul Sox and Representative Michael Oxley his primary architects, and there was a number of non-negotiable due dates for compliance. Sox Act may share affect ethical decision-making in today’s business. Researching the Sox Act, a code of ethics makes up standards“rationally essential to advance- 1.truthful in addition to; ethical conduct, this includes the ethical management of truly existing engagements of attraction among the private and professional relationships. 2. Brimming, impartial, precise, at the right time, and clear acknowledgment in the alternate account mandated to be suffused by the supplier. 3. Agreement among appropriate government rules and regulations. As a result of, in developing or revising a code, associations endure, and mandate that it addresses truthful conduct, conflicts of interests, acknowledgement in periodic accounts, and agreement with appropriate governmental rules and coordination. Before establishing or modifying a code; however, it may be helpful for a company to consider why a code is developed and what the goal of the code is. Overall, the Sarbanes-Oxley act is not very detailed about the effects on the information technology positions on a firm. Therefore, the financial of most companies are run by...

Words: 389 - Pages: 2

Free Essay

Law 421

...Apples Eat Themselves Marquis Garrett LAW 421 November 1, 2012 Geoffrey L. Fogus Apples Eat Themselves Article Synopsis A review of the legal battles between Apple, a computer company and Apple, a record company, are discussed in this article. Both share a similar logo (an apple) and since 1981, the companies have gone to court to claim the Apple logo should only be unique to one company. In 1991 the Court agreed for each company to continue to use the Apple logo but now, the record company has accused the computer company of not conforming to the terms of the agreement. LEGAL ISSUE The legal issue Apple Corps raised is that Apple Computer is involved in the music business and that in the 1991 agreement Apple Computer agreed to stay away from the sound recording industry, committing trademark infringement. In 2001 Apple computer released the iPod as a hardware device that can be used to download and play software like music from iTunes. iTunes was released in 2003. Apple Corps claims that Apple Computer is involved in the sound recording industry by the use of the iPod and the music downloads from iTunes that is in violation of the 1991 agreement in which Apple Computer would not have any business dealings that had to do with the sound recording industry. The High Court ruled that Apple Computer “hadn't breached the terms of the agreement” (BBC News, 2006) and could continue to operate their computer business......

Words: 401 - Pages: 2

Premium Essay

Htm 421 Essay

...Introduction Food habits and culture are people’s learned behaviors refer to why and how people eat, with whom they eat, and which foods they eat. Therefore, many people will have many different ways in which they use food. Factors like geography, religion, society, and economy are basic aspects that influence our food habits and culture. Once we understand these factors, we can answer the question: why do you choose one cuisine rather than the others? Geographical Factors In old days, ancestors cultivated the crops base on local, natural resources, which affected their eating habits greatly. Climate, precipitation, soil quality, and topography are four geographical factors that influence our food habits deeply. First of all, climate affects the crop’s growing season, which is shorter in hot climate and longer in cold climate. When the growing season is shorter, people will have more crop cycles, which means the quantity of food is possibly larger. People tend to have enough food to satisfy their physical needs, and they may have extra food to satisfy higher needs, such as social needs, belongingness, status, and self-realization. Climate also affects the types of foods in different regions. For example, mango can only be planted in hot regions, and cabbage is preferred in cold regions. People usually find out that food in hot regions can be more various than food in cold regions. (Hughes, 2011). Secondly, precipitation affects the major food production. In dry and hot......

Words: 1093 - Pages: 5

Premium Essay

Enviromental Factors Mkt 421

...Environmental Factors Paper MKT 421 University of Phoenix November 24, 2008 Price, promotion, place and product are all factors which can be controlled in an organization. Environmental factors on the other hand affect many things in the world but are uncontrollable. The side of a rock moss grows on to market tastes, political or economic factors are all examples of environmental factors. “Failure to account for these factors can lead to dire consequences” (FAO 1997). Ikea of Sweden markets its products locally and globally with their immense understanding of global marketing. The following paper will discuss the environmental factors and technology impacts on Ikeas marketing decisions. It will also analyze social responsibility and ethics and their importance to Ikeas marketing. Ikea Ikea of Sweden markets “a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how we sell our products in IKEA stores globally” (Ikea 2008). As the world of international marketing and technology changes, Ikea faces more challenges than ever. With more than 253 Ikea Group stores in 24 countries, the organization is always facing new marketing challenges that are affected by environment. With the economy being in a downturn, Ikea has seized the time for new opportunities for finding more......

Words: 835 - Pages: 4

Free Essay

Law 421

...RODNEY E. HAYS LAW 421 ADDRESSING INTERNATIONAL LEGAL AND ETHICAL ISSUES AUGUST 7, 2014 KEVIN MINCHEY Addressing International Legal and Ethical Issues Simulation Summary 1. What are the issues involved in resolving legal disputes in international transactions? In a standard legal dispute involving from an international trade transaction, it is foreseeable that an issue in the jurisdiction of private international law might arise. Each country conducting transactions needs to be aware of all legislations and international laws. Whether any foreign judgment obtained abroad might be enforceable in the home country. All companies conducting international transactions aboard should know what jurisdiction to try the dispute. They should know which country’s laws are applied to resolve all issues with the international transaction 2. What are some practical considerations of taking legal action against a foreign business partner based in another country? What any business needs to consider is the laws of the country they are thinking of doing business in. A U.S Company has to remember, a law in the U.S. is not the same law in another country. Should a law be broken, it may not be enforceable in another country as it can be enforced in the U.S. Even though, a contract is binding agreement, it is only binding if the law agrees. 3. What factors could work against CadMex's decision to grant......

Words: 556 - Pages: 3

Free Essay

Htm 540 Assignment 1

...Assignment 1: Director of the Tourism Bureau for Myrtle Beach, South Carolina HTM 540 Strayer University The Myrtle Beach area is part of the Grand Strand, a collection on beaches in the South Carolina coast that is known for its great climate and beauty and array of activities for all ages and travel groups. According to the statistical abstract put together by the Myrtle Beach Chamber of Commerce, in 2011, there was an estimated 14.5 million visitors to the Myrtle Beach area. In 2010, 71, 393 visitors came from overseas, mostly from the UK. Canadian visitors make up about 840,000 annually. There are around 98,573 accommodations available in the area broken down into these types; 58% hotel/motel, 22% vacation rentals, 11% timeshare, and 9% campground. The summer months bring the majority of visitors with occupancy levels around 78.7% in hotel/condos alone. 2013 has seen a boost in numbers from 2011 with lower gas prices and more accessibility though air travel. Speaking or air travel, there are four airports that service the grand strand area. Grand Strand Airport, Conway-Horry Country Airport, Twin City-Loris Airport, and Myrtle Beach International. Myrtle Beach International has been undergoing renovations to serve more airlines and have more efficient passenger facilities. In 2011, there were 881,694 Arrivals and 878,180 Departures out of Myrtle Beach International alone. There are just about 474 different restaurants in the Myrtle Beach area alone.......

Words: 1125 - Pages: 5

Premium Essay

Marketing 421

...Defining Marketing Paper Paul A. Knight University of Phoenix Instructor Derrek Choy MKT 421 Introduction Marketing represents the business activity of presenting products or service in a way that is desirable to the consumer or customer in selling of products or service. The paper will follow with an explanation about the importance of marketing in organizational success. Marketing Definition & importance of marketing Marketing is business activity of presenting products or service in a way that is desirable to the consumer or customer in selling of products or services. The importance of marketing concepts are finance, operations, accounting, and other business functions will not really matter if there is no sufficient demand of that product or service. Marketing is making the right decision in designing a new product, what price to offer the consumer and where to sell products, how much money to spend in advertising, sales, or the internet. Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” (Kotler, Keller, 2009) Marketing promotes the ideas of a business. Marketing is a process that consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort. Marketing concepts hold the key to achieving the organizational goals. Marketing concept......

Words: 730 - Pages: 3

Premium Essay

Law 421

...LAW 421 Weekly Reflection During last week’s session multiple types of laws were introduced and their differences were discussed. One of the types of laws that were discussed were civil laws. Civil laws were created to “compensate parties and businesses for losses as a result of another’s conduct” (Melvin, 2011). This means that these laws were created for certain types of conduct against another party to be handled civilly between them. For any type of offense that is handled civilly, the defendant will need to repay the plaintiff for any loss suffered. Another type of law is criminal law. Criminal laws “are a protection of society and the violation of criminal laws results in penalties to the violator such as fines or imprisonment” (Melvin, 2011). This means that these laws were created to protect all of society against criminals that disrupt the peace of others. Another type of law that we focused on was “Common Law”. Common law, also known as “Case Law”, is a basic system to ensure that cases with similar commonalities are treated fairly and consistently. For example, imagine that you are the victim of a reckless driver who side swipes your car, and the judge is now responsible for deciding whether the defendant is liable for the damages in question. The judge will listen to the statements in court and refer to common law in other cases to ensure that the party is fairly dismissed or prosecuted, depending on the verdict. The type of law that many people have heard...

Words: 482 - Pages: 2

Premium Essay

Law/421

...Law paper / Role and Functions Joshua P.W. Patterson LAW/421 May 4, 2015 Linda Gollub Law paper / Role and Functions This academic paper will be focusing on society, and the role business law has in contributing functions of an everyday business. A subject of interest will be the addressing the needs for rules and regulations that have been established as law for companies. In addition to grasping at understanding of business law and the need this paper will go over some benefactors the law affects and protects. The reason for law First there must be an understanding of the basis for a law. That reason would be to regulate reasonable conduct between people, businesses, and even countries. Laws give a foundation for handling any disputes as well as dealing with entities that violate the laws set in place. This thought brings us to our next part of a law, and that is the consequences that are determined by a society for violating a law. The consequences or put into place to promote a standard of conduct with consequences for misconduct. Functions Law is set in place for a desired effect for society and has certain functions to maintain. The most obvious reason would be to keep the peace between people, businesses, and countries to name a few. In understanding keeping the peace comes with a collective conscious and compromise within the society. Society has a government that enforces these laws that give them a power that also has to be kept in check while......

Words: 747 - Pages: 3

Premium Essay

Law/421

...Addressing International Legal and Ethical Issues Simulation Summary LAW/421 August 31, 2015 Addressing International Legal and Ethical Issues Simulation Summary There are a few issues that must be considered in determining the best way to resolve legal disputes in an international transaction. Change in legislation, international laws and cultural difference are among the issues to consider. An issue that must be considered is how the contract was set up. If the company chose the wrong type of law when setting up the contract, then the company will not be protecting itself legally. Another issue to consider is what process would be used to resolve the dispute. Litigation, arbitration or some other alternative option that will best benefit the organization. Litigation in international courts has a low rate of success, and there is no governing body to enforce the ruling. Some practical consideration for taking legal action against a foreign business partner that is base in another country are ethical. Working condition that would be accepted in an undeveloped country would not be not be accepted in a developed nation. Miss treatment of employees is an issue that a business partner could take legal action another. Employees have a right that need to be also protected how a partner treat their employees reflect on the company as a whole. If granting the sublicensing agreement would hurt the firm in a country, then the government may not allow the agreement to......

Words: 546 - Pages: 3

Premium Essay

Law 421

...Article Review: Intellectual Property Oscar Thompson LAW/421 December 12, 2015 Barry Preston Article Review: Intellectual Property In this article it clearly speaks about infringement on the part of Google, Inc. Google being a fortune 500 company and having their hand in all different aspects the company tends to get sued quite a bit. The article speaks on how there has been multiple counts of trademark violations in keywords, created ideals, and sponsor links. The article goes into more detail about a specific case that took place in a United States Court of Appeals, where the plaintiff, “Hyperphrase held two business patents related to some systems and methods that linked online records.  The technical process used by these systems and methods is similar to the one used by Google through its "AdSense" and "AutoLink" methods.” (Google v. Hyperphrase, 2007) The Issue The legal business issue raised in the article is that of trademark infringement that would also be considered a theft of intellectual property. Being that Hyperphrase feels that Google has demonstrated deceptive business practice they feel resolving the matter in a court of law is the only to prevent further damages. “This intriguing case so far has two significant juridical teachings.  First, we learned that business patents and its electronic use are slowly but steadily becoming the object of intellectual property litigation.  For the time being, this litigation is......

Words: 455 - Pages: 2

Premium Essay

Mkt/421

...Running Head: IMPORTANCE OF MARKETING Importance of Marketing Jason McCleney 3/10/2012 ADA ACC. MKT/421 Stephen Fritzenkotter Definition of Marketing In a moral formal setup, business and non-business organizations are also involved in marketing. The products that are marketed can be goods or services. A place, an idea, an individual or even a cause, can be marketed. Many management thinkers consider marketing to be most critical function of a business. In a business organization, the marketing division generates the revenues essential for the survival and growth of the firm, the finance department manages these revenues and the department like R&D, production or manufacturing uses them to create products and services (Kotler, 2009). But the real challenge to the markets lies in generating those revenues profitably, by satisfying customers in a socially responsible manner (Kerin, 2009). In my point of view marketing is an activity of producing, promoting, and providing goods and services to customers and businesses. It is a process of creating and directing an organization to sell goods or services that people are willing to buy. Marketing builds and maintains a preference for a particular product and company within the target market. It involves acquisition of new customers and retention of existing customers. American Marketing Association was proposed definition of marketing in 1985, which is as follows: “Marketing is the process of......

Words: 771 - Pages: 4

Free Essay

Acc/421

...Accounting Cycle Nelson L Romeu ACC/421 University of Phoenix March 5, 2012 Prof. Dawn Brauer Accounting Cycle The accounting cycle is a logical process used to help achieve the basic function of accounting, which is to identify, record, and correspond information. A business or organization may have its own unique way of performing its accounting cycle, but each must perform the task in one way or another. ADCON (Administration and Accounting) is a small-operated business with a very simplified description of the accounting cycle. The company began and has been operated for most of its 15 years with a couple of individuals and has expanded into a respected company. Gradually over time the accounting cycle has evolved much like business has evolved; the multiple steps have been reduced as technology has simplified the process, “today, most companies use accounting software that processes many of these steps simultaneously” (“What is the accounting cycle?” 2007, para. 3). The accounting cycle consists of: identifying, journalizing, posting, trail balance, adjusted entries, adjusted trial balance, preparing financial statements, closing, post-closing trial balance, reversing entries, and financial statements (Kieso, Weygandt, & Warfield, 2007, Chapter 3). Identifying a transaction or event is the first step in the cycle; businesses engage in various activities on a daily basis, as a result, determining when to record and activity is crucial...

Words: 815 - Pages: 4