Hrm Issues/Diversification Strategies

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Running head: HRM Issues/Diversification Strategies

HRM Issues/Diversification Strategies
Assignment #4 Nucor Corporation
Strayer University
BUS599016VA016-1116-001
Strategic Management
August 21, 2011

Abstract
This paper examines the trends in the global beer market. The paper will also examine the international expansions that were made through strategic partnerships with distributors in local markets. Foreign Market Entry and Diversification
Assignment #3 Corona Beer Grupo Modelo’s corporate mission is, “To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectations, in order to contributeto the economic and social development of Mexico.” Corona Extra brand has become the fifth best selling beer worldwide and the number one imported beer in the United States. Corona is commonly served with a wedge of citrus fruit in the United States, Canada, Australia, and the United Kingdom. Today, Modelo products are available in more than one hundred and forty countries (http://findarticles.com/p/articles/mi_m0BEK/is_7_7/ai_55012912/).
Identify and discuss the trends in the global beer markets. The world of beer is changing and evolving. The most interesting tend is happening in Germany. When most people think of beer they think of Germany. Beer production in Germany dropped 1.7% from 2009 to 2010. Beer consumption dropped 3% in Germany because many German consumers would drink coffee or tea instead of beer (Canestorp, 2011). Americans are drinking more beer and the consumption per capita remained almost six times higher in the United States than it was in China. American craft beer consumption was up by seven percent. This may be due to the number of beer fests in the United States. Major brewers reported losses, while microbreweries and nano breweries reported record…...

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