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Holistic Marketing

In: Business and Management

Submitted By lukecreeley
Words 2532
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MKTG208: MARKETING MANAGEMENT

INDIVUDUAL ESSAY/ ASSIGNMENT

BY LUKE CREELEY
41495217

DUE DATE: 7TH SEPTEMBER 2011

WORD COUNT: 2411

Define and discuss the concept of holistic marketing. Your discussion should include the following: 1. Describe and analyse the ways holistic marketing can assist organisations to connect with customers. 2. Explain how holistic marketing can build brand/s. 3. Explain how holistic marketing can deliver and communicate value.

The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies. (Kotler et al. 2009). This type of marketing looks beyond just sales and results, but instead recognizes that everything matters. It looks at a business’s marketing efforts as a ‘whole’

Holistic marketing focuses spiritually on the personality of the consumer that it is attempting to target. It addresses who the target market is, what they want, and how to best fulfill these wants using all areas of marketing. Holistic marketing can be broken down into four main components: relationship marketing, integrated marketing, internal marketing and performance marketing. These components are looked upon as an integral part of an organisation’s operations as well as a way in which it can reach larger numbers of consumers with greater success. By embracing holistic marketing and both effectively and efficiently integrating its components into the marketing operations, organisations are able to better to connect with customers, communicate and deliver value, as well as building their own brand.

An integral part of holistic marketing revolves around relationships. Relationship marketing aims to build mutually satisfying…...

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