Hofstede Revisited

In: Business and Management

Submitted By jerryshaw
Words 702
Pages 3
Introduction
“Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.” -- Geert Hofstede
Culture is a term that has many different inter-related meanings. However, the word "culture" is most commonly used in three basic senses:
 Excellence of taste in fine arts and humanities, also known as high culture
 An integrated pattern of human knowledge, belief, and behaviour that depends upon the capacity for symbolic thought and social learning
 The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group
In this course work, we will address the various difficulties that international organizations have to face, during their cross border operations. This will be viewed from the perspective of the management, so that we will have clinical approach to the matter at hand.
Here in this course work you will see the usage of Hofstede’s framework in terms of:
1. Assess the culture
2. Using of dimensions such as power distance, femininity /masculinity, individualism / collectivism and uncertainty avoidance.

The organization that will be focussed in here will be the Coca Cola in India. Coca cola came to India in the year 1956. Since India had not only had any foreign exchange act, Coca Cola made huge money operating under 100 % foreign equity.

Hofstede and framework

Geert Hofstede gathered and analyzed extensive data on the world's values and cultures, particularly through the IBM survey study, in order to build a comprehensive model which argues that people differ across on the extent to which they endorse six dimensions of values. 1. Power Distance:
This dimension relates to the degree of equality/inequality between people in a particular society. A country…...

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