Herbalife

In: Business and Management

Submitted By kishn
Words 2258
Pages 10
Obesity and its complications are a worldwide epidemic

Poor Nutrition – A Global Problem

Many basics of our food have now deteriorated in quality: • Poor storage, long transport, irradiation, processing • Fast food, unhealthy foods • The environment
• Commercial pressure to buy sugared products
• Mass retail products with no science – full of additives, flavorings etc.

HERBALIFE®

INTRODUCTION:

Herbalife International is an American multi-level marketing company that develops markets and sells nutrition, weight management and skin-care products globally. The company was founded in 1980, and it employs around 7,400 people worldwide.

Herbalife reported net sales of US$4.072 billion in 2012, an 18% increase over 2011, and net income of $477.19 million, a 16% increase over 2011. Incorporated in the Cayman Islands, its corporate headquarters is in Los Angeles, California, United States.

The company distributes its products in 91 countries (as of November 2013) through a network of approximately 3.2 million independent distributors, some of who earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure.

HISTORY OF HERBALIFE®

In 1980, Mark Hughes founded Herbalife, selling products out of the boot of his car.

His stated goal was to change the nutritional habits of the world.

His first product was a protein shake designed to help people manage their weight. He structured his company using a direct-selling, multi-level marketing model which attracted thousands of distributors (Herbalife Independent Distributors) who sold its products door-to-door or through word-of-mouth, without relying on commercial distribution in retail stores.

The company's slogan, "Lose Weight Now, Ask Me How," became a marketing theme for distributors, featuring…...

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