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Hbo Case Study

In: Business and Management

Submitted By amielaiyel
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1. MARKETING Strategies
2. MARKETING Strategies What are marketing strategies? Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as • Market Scope Strategy • Product Strategy • Promotion Strategy • Pricing Strategy • Distribution Strategy
3. MARKETING Strategies Types of Marketing Strategy There are two levels of strategizings • General Marketing Strategies • Decision Area Strategies
4. MARKETING Strategies General Marketing Strategies Decision Area Strategies • This concept describes • Used to achieve general how marketing will marketing strategies by achieve an objective considering the 4p’s and the 2c’s
5. MARKETING Strategies General Marketing Strategies Can be apart of the following categories: Market Expansion Market Share Growth Niche Market Status Quo Market Exit
6. MARKETING PROCESS Marketing Expansion • Used to grow overall sales • There are two approaches • Grow Sales with existing product • This is done by getting existing customers to buy more, getting potential customers to buy and selling current products in new markets • Grow Sales with New Product • Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed
7. MARKETING PROCESS Marketing Share Growth • Used to increase market share of a company • Best way: Take sales away from competitors
8. MARKETING PROCESS Niche Market • This strategy focuses on getting a segment of the overall market • This focuses on getting the product introduced to the larger markets as a different and unique product.
9. MARKETING PROCESS Status Quo • This is a strategy used to keep the current position of a marketer in the market. • Ex. Maintaining the same market share
10. MARKETING…...

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