In: Business and Management

Submitted By Hsnriko
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Harley-Davidson is an American motorcycle manufacturer.•One of two major American motorcycle manufacturers•The company sells heavyweight (over 750cc) motorcycles•have a distinctive design and exhaust note.•especially noted for the tradition of heavy customization•Harley-Davidson sustains a loyal brand community
William S. Harley and Arthur Davidson make available to the public the first productionHarley-Davidson® motorcycle. The bike was built to be a racer, with a 3-1/8 inch boreand 3-1/2 inch stroke. The factory in which they worked was a 10 x 15-footwooden shedwith the words "Harley-Davidson Motor Company" crudely scrawled on the door.Arthur's brother Walter later joins their efforts.
Mission statement
•We ride with our customers and apply this deep connection in every market we serve tocreate superior value for all of our stakeholders.
Proposed Vision
“To be recognized as the best motorcycle company in the world”
External EnvironmentEconomic-
•Confidence in economy is directly proportional to the purchasing of consumer items.•The economic crisis will hit this segment very much.•Currency fluctuation is also a big problem in this industry

Revenue from sales outside the using increased 7% from 2006 to 2007
Technological – •
As technology changes, customers’ expectations increase.•Harley-Davidson is one of the main manufacturer and user of V-ENGINEconfiguration.•Harley-Davidson’s have a wide variety of products according to Standard,Performance, Touring & custom.
U.S Government and People are considering Harley-Davidson as an American icon.Federal, state, local authorities have control requirements relating to air, water, noise, and pollution.
Harley-Davidson is facing some legal problems in Asian countries, in India there is 60%tariff and various other taxes will cause the price of the bike to…...

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