Gore

In: Business and Management

Submitted By melissafever1
Words 562
Pages 3
Explain what happened to the Gore-Tex brand after the patent expired in 1996.
Once the main patent on the Gore-Tex fabric expired, the company lost all rights to its invention, and it opened the door for other companies to offer comparative products at a lower price. Many companies make waterproof membranes now, and some have advanced past Gore-Tex in terms of durability and function. Gore no longer has the ability to protect the make-up of The Gore-Tex brand so competitors have flooded their once exclusive market with “generic” versions (knock-offs). These competitors are many and diverse so there is no single company that competes with them in every area.
A fabric that would enable moisture to escape and at the same time prevent moisture from entering would seem unachievable, but that is precisely what the Gore-Tex® fabric does. Rain coats incorporating the Gore-Tex® fabric were first introduced way back in 1976, hence the patent for the breathable fabric expired in 1996. However, new patents are still active on improved methods of making Gore-Tex® fabric. There are now many generic versions of breathable fabric on the market. The success of the product has largely been witnessed in the 1990s as outdoor pursuits grew rapidly in popularity during this period. This led to an explosion in sales of Gore-Tex related products, such as coats, back-packs, shoes and trousers. Indeed, clothing manufacturers who used the Gore-Tex fabric in their garments, such as Berghaus, Karrimor and North Face, became household names as this once esoteric specialised clothing market became mainstream.
Ultimately, W. L. Gore & Associates has been the pioneer in most of the areas they have pursued as a business, often being the first and only company producing certain niche products for many years before competitors enter the market. This strategy has repeatedly created a temporary…...

Similar Documents

Gore Tex Case Study

...Week 3 Gore-Tex Case Study 1. Explain what happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? When the original patent expired, Gore-Tex lost all rights to their invention. This allowed other companies to make similar products at a lower price. They now have many competitors. To maintain the advantage, Gore-Tex needs to use their packaging to continue identifying themselves as the superior creator of this type of products. They need to continue selling their brand by placing their labels in highly visible locations. 2. List some of the wide range of products where the Gore-Tex fabric has been applied. “Today the organisation divides its products into four main groupings: medical products; fabric products; electronic products; and industrial products.” (Trott 99) * Medical- implants, vascular grafts, dental implants, and patches * Electronics- cabling used in telecommunication, aerospace, medical industries * Fabrics: waterproof and laminates for backpacks, raingear, coats, gloves, and shoes Reference: Trott, Paul. Innovation Management and New Product Development, 4th Edition. Pearson Learning Solutions. <vbk:9781256085539#outline(8.12.7.1)>. 3. It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology? Many times, being too focused...

Words: 490 - Pages: 2

Al Gore' Nobel Lecture

...Al Gore, “Nobel Lecture on Global Warming” http://www.nobelprize.org/nobel_prizes/peace/laureates/2007/gore-lecture_en.html Your Majesties, Your Royal Highnesses, Honorable members of the Norwegian Nobel Committee, Excellencies, Ladies and gentlemen. I have a purpose here today. It is a purpose I have tried to serve for many years. I have prayed that God would show me a way to accomplish it. Sometimes, without warning, the future knocks on our door with a precious and painful vision of what might be. One hundred and nineteen years ago, a wealthy inventor read his own obituary, mistakenly published years before his death. Wrongly believing the inventor had just died, a newspaper printed a harsh judgment of his life's work, unfairly labeling him "The Merchant of Death" because of his invention – dynamite. Shaken by this condemnation, t he inventor made a fateful choice to serve the cause of peace. Seven years later, Alfred Nobel created this prize and the others that bear his name. Seven years ago tomorrow, I read my own political obituary in a judgment that seemed to me harsh and mistaken – if not premature. But that unwelcome verdict also brought a precious if painful gift: an opportunity to search for fresh new ways to serve my purpose. Unexpectedly, that quest has brought me here. Even though I fear my words cannot match this moment, I pray what I am feeling in my heart will be communicated clearly enough that those who hear me will say, "We must act." The......

Words: 2830 - Pages: 12

The Culture of W.G. Gore

...about management innovation without tipping your hat to W.L. Gore, the venerable maker of Gore-Tex and a host of other pioneering materials and products as diverse as synthetic vascular grafts, Elixir guitar strings, and Glide dental floss. Lauded as "the world's most innovative company" time and time again, Gore's wholly original (and endlessly inspirational) model for creating a true democracy of innovation is firmly rooted in the story of founder Bill Gore. More than half a century ago, in 1958, Bill Gore quit DuPont to start a business aimed at imagining and commercializing new uses for polytetrafluoroethylene (PTFE)—the material popularized as Gore-Tex. But he wasn't simply interested in inventing new materials or selling products, he was bent on creating an entirely new kind of company—one that unleashed and inspired every person in it, one that put as much energy into finding the next big thing as milking the last big thing, one that was robustly profitable and uniquely human. Bill Gore concevied of W.L. Gore as a kind of experiment in management innovation—one that is still ongoing. The questions that drove him at founding are crucial questions managers everywhere must grapple with today: Was it possible to build a company with no hierarchy—where everyone was free to talk with everyone else? How about a company where there were no bosses, no supervisors, no managers and no vice presidents?  Could W. L. Gore preserve a sense of family and collegiality even as it......

Words: 955 - Pages: 4

Gore Tex Organizational Behavior

...Organizational Behavior – Gore-Tex case 1. What impresses you about this company? Is it well-managed? To what extent does the management style match what business schools tell you about 'how to manage'? High-performance organizations are categorized as businesses that constantly perform better than their competitors and they want to bring out the best in people. A flat lattice arrangement emphasizes on putting together groups of like-minded experts who work together on a common objective. What impressed us is how the Organizational cultures impact and affect the individual components of the processes and performance within Gore- Tex and also in Gore Tex all the employees are allow to be associates which in other word give incentives to work harder as they feel responsible for the company . Therefore, Gore-Tex has enhanced its organizational culture to be designed for high performance, in order to boost and execute the best possible strategy. 2. How successful was Bill Gore in defining the business, developing a strategic vision, and crafting a strategy to achieve performance objectives? The case states that Gore-Tex has been very creative and successful with due to its unusual organizational structure and management. Gore-Tex’s flat lattice arrangement allows direct communication among each other and accountability to members of the multi-disciplined teams. With such open channels of communication, employees (associates) are able to meet and discuss projects and other...

Words: 1842 - Pages: 8

Gore Company Analysis

...HyungYun Park, Michael Yi IT Modeling Professor Hee Seok, Lee 3/23/2014 W.L. Gore – Culture of Innovation Q1. Many companies try to sidestep difficult trade-offs: freedom and responsibility, social mission and fat profits, community and competition. So they adopt metrics, rules and processes. How different is Gore from other companies from this perspective? In relation to freedom and responsibility, Gore attempts to achieve both. The freedom for Gore does not mean that every staff or executive can work freely and make decision in the absence of following any sets of rules or guidance. Rather, freedom for Gore is strictly defined according to its sophisticatedly built-up enterprise culture, and they are as the followings. Gore’s Culture Key Concepts No titles, hierarchy, or a conventional structure. Associates To have belief in the individual are given the chance to work out their own problems power of small teams without an intermediary Discretionary time to explore Ideas are encouraged and making mistakes is viewed as new ideas & concepts part of the creative process Leadership emerged naturally by gaining and Deep Knowledge demonstrating special knowledge, skill, or experience No assigned tasks. Associates choose which projects to Commitments, not titles sponsor by committing their resources Personal Relationships built on Personal responsibility to connect and build their own trust lattice Freedom for Gore rather means that each member, regardless of his or her position,......

Words: 2072 - Pages: 9

Wl Gore

...Assane DIOUF MBA-Bronx Campus MG- 800 Case 4 : WL Gore Introduction W.L. Gore started as a small company in their basement and has grown into a giant manufacturer with the company’s products being used globally in almost all sectors, including automotive, aerospace, chemical processing, electronic, manufacturing, healthcare, military, and textile industries. W. L Gore and Associates is best known around the world for producing high performance fabrics, medical products and electronics using polytetrafluorethylene; an artificial fiber referred to as PTFE. The company was founded by Wilbert L. Gore (Bill) and Genevieve Gore in 1958 after Bill left his job at DuPont. Today, W.L. Gore with the guidance of the Gore Family is renowned for not only the products that they produce, but also for their unique culture and design that has set the pace for which others such as Google try to emulate Swot The first and most apparent strength of the W.L. Gore company is its diversity of products. The company is able to market to a variety of industries on a global level, including electronics, medical industry, IT, aeronautics, and telecommunications. This diversity affords the company some protection financially should there be any negativity in a given market segment. Another important strength of the company is its strong growth and financial performance over the long-term. According to the information presented, it has been profitable for 37 years and has consistently......

Words: 1120 - Pages: 5

Gore

...Al Gore, th e host, was the vice president of the USA in the Clinton administration. He has been interested in climate change issues since grade school and has continued to take interest in this subject as a politician. In this documentary, he highlights some very important points regarding global warming in his discussion. We will take a look at some of these. Some very important effects include illustrations of the impact of global warming. He does this by first pointing out the relationship between the amount of carbon in the atmosphere and the corresponding temperature over a 650,000 years period. For example, he indicated some pictures of the ice melted in big Mountain in Africa called Kilimanjaro. He also talked about the increase of the ocean Temperature that guided to many Hurricanes and Tornadoes. To clarify, Florida in US got a very bad hurricane in September 2004 and that called Ivan. Then he focused on the Sea levels which are rising because of the amount of ice melting in the Arctic Sea and ice shelves by 1.5 million km2 during the last forty years. For instance, Ice caps melts as the the temperature of water raise and these can destroyed the ice species. Finally, He also mentioned that many people have died in different parts of the world because of high temperatures and heat waves. For example, the temperature in India raised and about 1400 people died in 2003. The extinction rate of many species is increasing and more than 30 diseases have appeared To...

Words: 305 - Pages: 2

Rondell Data Corporation and W.L. Gore & Associates, Inc.

...Rondell Data Corporation and W.L. Gore & Associates, Inc. Question: President Bill Hunt is clearly uncomfortable sacking Frank Forbus, that too on Christmas Eve. He says, “I can’t understand why we have such poor luck in the engineering director’s job lately”. If the present trend at Rondell continues, future engineering directors too would, quite likely, find their jobs on the line; even as yet other new products are likely to overshoot schedules. Based on a comprehensive examination of the case, what would you suggest to help Rondell with their present problems? Answer: Rondell Data Corporation is grappled with inter departmental conflicts with rampant blame game. Every department beginning from sales till production kept blaming each other. Each one had their own goals and were aligned to achieve those. For example: Sales people were more inclined towards meeting the customer needs, in a broader terms the market demands as and when required. Moreover, they were more gripped towards maintaining the reputation of Rondell, i.e.“providing varied and differentiated products to the consumers, right from its inception”. So, the sales department took up orders and kept giving false promises of delivery dates to the consumers which at most times overshoot the......

Words: 899 - Pages: 4

Gore Case

...Confirming Pages g Frank Shipper Greg L. Stewart Salisbury University CASE 26 W. L. Gore & Associates: Developing Global Teams to Meet 21st-Century Challenges1 University of Iowa Charles C. Manz University of Massachusetts–Amherst n 2010, W. L. Gore & Associates celebrated its 52nd year in business. Founded in 1958 by Bill and Vieve Gore in the basement of their home, Gore had grown into a global enterprise famous for its high performance fabrics, medical products, and next-generation electronic products, as well as its use of self-empowered teams of employees (called associates at Gore). In its earlier years, the company had endeavored to restrict the size of its different corporate facilities to 200 associates or fewer, a practice that helped keep the number of teams at a given facility to a manageable number and facilitated cross-team coordination. More recently, however, to better cope with the challenges of a global marketplace, increasing numbers of teams were composed of associates in different facilities, sometimes facilities that were spread across three continents; the coordination of team members working in different facilities was enabled by online communication. In 2010, Gore’s products were sold on six continents and used on all seven continents, as well as under the ocean and in space. The company global operations required teams of associates to tightly coordinate their activities in developing, producing, and......

Words: 9558 - Pages: 39

Al Gore

...Summary: Al Gore: clear proof that climate change cause extreme weather by Severin Carrell is an article that shows the effect of climate change. In the firsts paragraphs, the writer introduce Al Gore which is a former US vice president and the fact that he thinks that climate change cause extreme weather all around the world. Secondly, to support his statement Gore gives us many arguments and one of them was that many scientific discover that there was a connection between carbon emission and the increase of extreme weather. Also, to support his statement he use a lot of statistic. For example, he said that scientific proved that water vapor increase by 4% in 30 years. Finally, Gore says that the young generation is another big factor because it’s a generation of demand. In other words, young children are claimer regarding technology and this is not often green. Response: In my view, climate change cause extreme weather because human activity. Since the Industrial Revolution has increased the amount of greenhouse gases in the atmosphere, leading to increased radiative forcing from CO2, methane, tropospheric ozone, CFCs and nitrous oxide¹. According to work published in 2007, the concentrations of CO2 and methane have increased by 36% and 148% respectively since 1750. Also, I think the future impacts of climate change will be uneven. Many risks are expected to increase global warming. For example, low-latitude, less developed areas face the greatest risk. A study from......

Words: 413 - Pages: 2

Bmw V. Gore

...BMW V GORE: 517 U.S. 559, 116 S. Ct. 1589, 134 L. Ed. 2d 809 (1996) By Bianca Prado Sue Ganske BUL4310 2/11/16 Copyright 2016 Bianca Prado BMW V GORE: 517 U.S. 559, 116 S. Ct. 1589, 134 L. Ed. 2d 809 (1996) When I was first looking through the list of cases, the letters BMW stood out to me. The reason for this is because I am person who’s always been into luxury high class vehicles and never in my mind did I believe BMW had a case with a buyer. This is when I immediately knew I had to look further into the case and find the main key points that made me find this case so intriguing. In this particular case BMW V GORE the petitioner who is BMW, was selling slightly damaged cars for their full price values and never reported the damages to the buyers as they purchased their cars. The respondent Dr. Gore, was one of many who had purchased one of these damaged BMW and was then awarded actual damages, from the 4 million dollars on punitive damage he was given, it was later reduced to 2 million dollars by the Alabama Supreme Court. In BMW V GORE, it began in 1990 when Gore had purchased a black two door BMW from an Alabama franchise of BMW of North America which happens to be the Plaintiff. Gore went nine months driving the car with no problems. He even mentioned that he wanted this car to make him feel “Young and alive” again like his teenage years. After having the car for nine months, Gore decided it was time for his car to get detailed which led him to take it...

Words: 1527 - Pages: 7

Case Study W. L. Gore

...Case: Creative Jobs at W. L. Gore Professor Doyle Young Regarding the case of ‘Creative Jobs at W. L. Gore’, husband and wife Bill and Vieve Gore founded W. L. Gore & Associates; the basic principle for work at Gore is teamwork, there are no managers, there are just teams of employees assigned to work on opportunities. Once hired the employee is given a “sponsor”, the sponsor is someone who is committed to the sponsored employee success and provides the employee with learning opportunities, getting him or her involved in a particular project or helps the employee build relationships with others in the company. After getting adjusted a new employee is expected to balance autonomy in how they work with the responsibility for meeting team goals. (McGraw-Hill Companies, (2011), Fundamentals of HRM Fourth Edition, New York, NY, pages 119-120) Gore creates an environment in which each employee owns his or her own destiny and makes an individual commitment to the success of the company. It's an exciting and stimulating atmosphere because employees have the freedom to work in businesses or on projects that they are extremely passionate about. That passion pays off in business results. (All Answers Ltd., (2003-2016), Study of W. L. Gore, England and Wales, http://www.ukessays.co.uk/essays/management/study-of-wl-gore.php) Some strengthens you acquire working around teams would be that since you were hired based off your talents, skills and knowledge and not to fill a......

Words: 567 - Pages: 3

David Gore as He Is Revealed in the Serial Killer Whisperer

...David Gore as He is Revealed in The Serial Killer Whisperer Student Name Institutional Affiliation David Gore as He is Revealed in The Serial Killer Whisperer One of the key applications of psychology is in the civil and criminal justice systems. Hugo Munsterberg, a German- American psychologist, is believed to have been the first person to pioneer the application of psychology in research and theories relating to crime. His research formed much of what was later to be regarded as forensic psychology. The research covered false confessions, witness memory, and the role of hypnosis in court proceedings. Over time, the discipline has evolved to include the principles that law enforcement or psychologists could use in the interviewing of suspects and witnesses. Forensic psychology also covers the strategies used in deception and detecting lies while describing the process of assessing criminals for violence and re-offending risks. The overarching aim of the discipline is simply to understand criminal behavior along with the developmental risk factors related to such conduct, psychopathy, and sociopathy being the two most typical of the criminal acts. Pete Earley’s book The Serial Killer Whisperer recounts the life story of Tony Ciaglia, a man with the extraordinary ability to get serial killers to open up. In 1992, Ciaglia suffered a traumatic brain injury after a freak jet-ski accident. In spite of being pronounced clinically dead thrice while on the way to the hospital...

Words: 1837 - Pages: 8

Al Gore Nobel Peace Prize Lecture Analysis

...scientific evidence that climate change is caused by human influences, that it is deadly and real, and that we must act swiftly to fix the problem. Gore begins his speech by mentioning the fact that he has a purpose, but he doesn’t immediately tell us what that purpose is. He says that “I pray what I am feeling in my heart will be communicated clearly enough that those who hear me will say, “We must act””, but he hasn’t yet told us what it is we must do. He tells us that “The distinguished scientists with whom it is the greatest honor of my life to share this award have laid before us a choice between two different futures.” Gore makes the claim that these scientists are the ones who have such strong opinions on this topic. His job is simply to make their opinions well known. After introducing climate change and giving plenty of scientific evidence that this problem exists, he reveals the second part of his speech’s purpose: “We must quickly mobilize our civilization with the urgency and resolve that has previously been seen only when nations mobilized for war.” He wants us to accept the need to fix this problem now. In order to motivate us towards change, he hopes that his speech will release “a mighty surge of courage, hope, and readiness to sacrifice for a protracted and mortal struggle.” An additional and important message Gore conveys is an argument against those in favor of trusting the “invisible hand” of the market to handle a problem such as this. He tells us that......

Words: 1976 - Pages: 8

W L Gore: Analysis of Leadership Method

...innovation without tipping your hat to W.L. Gore, the venerable maker of Gore-Tex and a host of other pioneering materials and products as diverse as synthetic vascular grafts, Elixir guitar strings, and Glide dental floss. Lauded as "the world's most innovative company" time and time again, Gore's wholly original (and endlessly inspirational) model for creating a true democracy of innovation is firmly rooted in the story of founder Bill Gore. More than half a century ago, in 1958, Bill Gore quit DuPont to start a business aimed at imagining and commercializing new uses for polytetrafluoroethylene (PTFE)—the material popularized as Gore-Tex. But he wasn't simply interested in inventing new materials or selling products, he was bent on creating an entirely new kind of company—one that unleashed and inspired every person in it, one that put as much energy into finding the next big thing as milking the last big thing, one that was robustly profitable and uniquely human.  Leadership and organisational behaviour issues: W L gore is a recognized company and their leaders and associates are skilful innovative professional fields. There are core competences which I am looking for W L gore. These are communication abilities, leadership and teamwork abilities, Decision making abilities knowledge, initiative and will power. These are core competence  which are  important for  W L gore organisation because leaders are the main part in W L gore who lead teams, make plans, set goals......

Words: 3972 - Pages: 16