Google Inc Case

In: Business and Management

Submitted By angry
Words 2917
Pages 12
Date and time: November 29, 5pm

Name of the Company under study: GOOGLE, INC (Text pages 712-715)

Where Headquartered (city/state): Mountain View, Ca

Part I: Comprehensive Case Analysis – Developing HR Business Partner Competencies in this Case Analysis

1.0 Background on your Company (Type the Company’s background in 3 paragraphs.). Tip: See the “about us” or company information portion of the company’s website or other source. Keep track of all your sources. They are to be included in Section 10 of this report.

The creation of goggle’s company starts in 1996 between two smart students of Stanford University, Larry Page and Sergey Brin. They first try to understand the importance of web pages for people. Their aim was to find the best and faster way to connect people with all information. The company was founded in September 1998, they offer results from a huge amount of Web pages. The results are based on a proprietary algorithm. Google’s technology for ranking Web pages is called PageRank

The company growth gradually because of the index of the Websites and other online content that they made it accessible through their search engine to everybody who has access to internet. The company offers different types of useful search. Today, Google operates the leading Internet search engine, by offering very precise search results from actually billions of Web pages. The company is generating its revenue by selling online advertising.

The company primarily focuses on the areas which includes search, advertising, operating systems and platforms and enterprise. The earch area consists of a vast index of websites and other online content which is made available through its search engine to anyone with an internet connection

Advertising is also a big realm in all this…...

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