Google Company Analysis Paper

In: Business and Management

Submitted By brobynson
Words 3693
Pages 15
Google Company Analysis Paper

Abstract

In this paper, I perform business analysis for Google Inc, the leading internet search engine provider in the world. Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010).

Mission, Goals & Objectives

Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010).

Google’s goals and objectives include the following:

The company

• Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010).

Overall, Google wants to make the internet searching experience best for its customers and search results more accurate.

Overview of the External Environment

The number of people world-wide accessing the internet had grown at an astronomic rate since 1994. The number of internet users worldwide increased from about 360 million in 2000 to nearly 1.5 billion in 2008. The growth in the number of internet users worldwide had caused the increased demand for fast and accurate internet searches. This consumer demand had allowed…...

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