Premium Essay

Google Company Analysis Paper

In: Business and Management

Submitted By brobynson
Words 3693
Pages 15
Google Company Analysis Paper


In this paper, I perform business analysis for Google Inc, the leading internet search engine provider in the world. Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010).

Mission, Goals & Objectives

Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010).

Google’s goals and objectives include the following:

The company

• Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010).

Overall, Google wants to make the internet searching experience best for its customers and search results more accurate.

Overview of the External Environment

The number of people world-wide accessing the internet had grown at an astronomic rate since 1994. The number of internet users worldwide increased from about 360 million in 2000 to nearly 1.5 billion in 2008. The growth in the number of internet users worldwide had caused the increased demand for fast and accurate internet searches. This consumer demand had allowed…...

Similar Documents

Free Essay

Google Paper

...1. Company Profile: The purpose of this outline is to analyze the strategies that Google uses to motivate employees to work at the expected level of performance. Larry Page and Sergey Brin, two Stanford University graduate students, formed Google in 1998. They came up with Google to organize the world’s information and make it universally accessible and useful (“Company”). Through innovation and creativity Google has continued its success. As Google continues to grow it tries to retain a small company feel and creative workspace, which helps the company continue to succeed. 2. Company Background and Stats: a. Major Products and Services: Google is one of the largest internet search engines which provides maps, images, news, shopping, social networking, translations, advertising space, and Droid products. b. Number of Employees: 32,467 (Total full time)(“Mergent”). c. Annual Revenue: 37,905,000,000 (“Mergent”) 3. Observable Components of Company Motivation Strategy: d. Component 1: Google’s Compensation Motivation. Google employees receive individually tailored compensation packages. With the custom pay packages, employees receive competitive salaries, and get to choose from a wide variety of benefits to create compensation packages that are tailored to each employee’s personal needs and wants (“Benefits”). This idea behind compensation is good motivation because it makes employees feel that their inputs are worth the outputs they......

Words: 1753 - Pages: 8

Premium Essay

Google Company

...Google Company Institution: Date: Google Company The prime purpose of this paper is to explain at length why the Google Company deserves being considered to be among the most successful and best companies in the world. It aims at explaining ways in which the company has created a roadmap for other Information Technology (IT) companies. The paper further seeks to explore what has contributed to the reputation accorded to this company. The second part of this work looks at the company as one of the world’s most secretive organizations. Google Company is a multinational company that was founded back in the year 1996. The company came into being as a PhD research project conducted by Sergey Brin and Larry Page. The two were taking their PhD studies at the Stanford University. The company specializes in the provision of internet related technological product and services. Such as software advertising technologies, online materials search and cloud computing. Google’s focus is to improve ways in which people connect with information. The mission of the company is to organize the world information, make it universally accessible and useful to users. Google has not only achieved great heights but also it have positively influenced people’s way of life. In fact, it has set a benchmark that other Information technology (IT) companies elsewhere can enumerate. This makes it right for the......

Words: 2696 - Pages: 11

Premium Essay

Forest Hill Paper Company Cost Analysis

...Case Analysis of Forest Hill Paper Company Background Forest Hill Paper Company (FHPC) is a small company manufacturing a line of paperboard products in answer to a cyclical economic environment. FHPC is trying to provide greater customer service and satisfaction by providing a full product line. Paperboard products are sold in large reels/rolls which are offered with 20 different grades of thickness, with an option for surface smoothing coating and one for the option of having slits/cuts. Managers know that in a cyclical economy supply and demand can be at polar ends. During high demand times finding suitable substitutes is an issue as it can cause customer dissatisfaction. As they are in a high demand economic time currently they are looking for ways to be more cost management effective before the downturn occurs. We will analyze FHPC issues to determine which costing system would serve to improve both profitability and provide a strategy for a cyclical economy. 1. How would you classify FHPC in terms of size and ownership? As the article states, FHPC is a small, privately owned and seems to held tightly by family members. 2. What is the nature of the industry in which FHPC competes? The paperboard industry is one which has to operate under fluctuating conditions that has wide economic swings every three to four years. As well as being a fluctuating one it is also highly competitive. In recent years FHPC has experienced some loss......

Words: 896 - Pages: 4

Premium Essay

Google Paper

...Abstract This paper deliberates the internal and external factors about the Google industry, and the ways it affects the four functions of management. The internal factors include the company’s strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to the society, and the way consumers or customers view their company. Moreover, external factors are factors that can affect the company. Within the four factors of management, we discuss the ways it incorporates or affects the company’s globalization, innovation, technology, diversity, and ethics. Those factors are planning, organizing, leading, and controlling. Internal and External factors There are many different companies in the world with their own unique set of goals and rules. There are factors that can affect and change a company and how it functions, there are even more factors that can change the management within a company. This paper will attempt to explain how factors like: globalization, innovation, technology, diversity, and ethics change the management with a company such as......

Words: 1434 - Pages: 6

Premium Essay

Term Paper: Management Analysis of a Manufacturing Company

...Term Paper: Management Analysis of a Manufacturing Company A. Introduction As a term paper for the subject Theories of Management, the performance of the management of the ACMC Quality Assurance (ACMC QA) section is analyzed. The analysis is subdivided according to the four management functions: planning, organizing, leading and controlling. In the Organizing section, the organizational chart of ACMC QA is the one analyzed. In the Leading section, both Leadership and Motivation are analyzed. Strengths and weaknesses are identified in the analysis. To conclude the report, these strengths and weaknesses are prioritized and matched to optimize their usefulness. Before the analysis, it is important to note that there are actually five leadership positions the ACMC QA and that these positions, and not of the ACMC QA Manager alone is analyzed. The five leadership positions are: the QA Manager (QAM), the Out-going QA Supervisor (OQA), the In-Process Quality Control Supervisor (QCS), the Customer Quality Engineering Team Leader (QETL), and the Improvements Quality Engineering Team Leader (QITL). The supervisors and team leaders are direct reports of the QA manager. They are held by low to medium grade level staff and not by managers. And although, it does not seem fair to evaluate these staffs in terms of management, the author’s (the QAM) purpose of making the evaluation is not to appraise their individual performance but to know the weaknesses of the ACMC QA......

Words: 2279 - Pages: 10

Premium Essay

Google - Company Research

...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the......

Words: 3615 - Pages: 15

Free Essay

Reward System in Google Company

...retain and invite effective employees, reward systems must be enhanced. This paper discusses the reward system of Google Company. Google Inc. gives a standard package of fringe benefits plus a first-class dining facilities, free gyms, laundry and dry cleaning rooms, massage and haircut services, carwashes, shuttles and buses, play area, sleeping quarters, and a lot more that not any company provides. According to Steiber and Alange (2013, 252), Google management believes that in giving their employees these amenities, workers’ maximize their talents. These intrinsic and extrinsic rewards systems given to Google employees prove to be beneficial to everyone as a whole. Human resources are what make businesses thrive and the workers make or break companies. Workers are contented and happy while working while Google, Inc. profits more due to high productivity. Google, Inc. thinks and act beyond what law dictates in dealing with employees, thus, they remain to be big, successful, and popular. Google’s Reward System 3 Google, Inc. Every computer literate person or even those who do not know how to surf the web but are familiar with the Internet have heard of Google. It is the most popular search engine that every information-seeking individual would easily type in the topic in Google. In fact it has become a household by word when looking for information on anything: “Why don’t you google it,” or “Have you tried googling?” Google’s custom search engines have......

Words: 1761 - Pages: 8

Premium Essay

The Google Company

... The Google Company Natasha Jamison MGT/230 January 30, 2014 George Taylor Ethics in Management When thinking of ethics, one tends to think of rules for right or wrong. Ethics is the norm for conduct that distinguishes between acceptable and unacceptable behavior. People learn ethical norms from church, school, home, and social gatherings. People learn the difference between right and wrong in early childhood, but learn morality throughout their entire life. Ethics is more than common sense. If it were only common sense, then one wouldn’t have ethical dilemmas like the one with Enron. During childhood, one is taught the differences between right/wrong and good/bad while at home. Children are taught in school and at home to do the right thing, because it’s the right thing to do and to avoid doing wrong things, because they are wrong. This form of ethics is called Deontological Ethics (duty-based). Under Duty-based ethics, actions are justified by showing a good outcome. It teaches that right or wrong depends on the actions of the individual and people have an obligation to act accordingly regardless of the outcome. For example, telling lies and killing people is wrong. Under duty-based ethics, one must do the right thing, even if it causes harm than doing the wrong thing. Duty-based ethics puts emphasis on the value of human being and focus on giving the same amount of respect to each one. It forces due regard to be given to the interest of a person even when at odds are......

Words: 1564 - Pages: 7

Premium Essay

Company the Google

...numerous celebrities have claimed their Twitter accounts have been hacked.[8] According to the Huffington Post, Bulgarian IT consultant Bogomil Shopov claimed in a recent blog to have purchased personal information on more than 1 million Facebook users, for the frighteningly low price of $5.00. The data reportedly includes users' full names, email addresses and links to their Facebook pages.[9] The most disturbing effect from all these technologies is discovering just how much information all these companies have gathered on its users. This can get very personal and make people a little uneasy. A very well-known example occurred at Target where they analyzed buying habits of pregnant women and predict when a woman will become pregnant. The effects are seen when the father of pregnant teenager complains about his daughter receiving coupons for baby materials. But as it turns out, “Target knew his daughter better than he did. She really was pregnant” (Wagstaff). As companies spend more and more money on analytics and data, their knowledge of customers and their buying habits will continue to grow. Until the government steps in to regulate privacy, or users start to fight it themselves, this phenomenon will not stop. The Circle also demonstrates an example of this knowledge when Mae gets unknowingly signed up for a dating program. Even though they use public information, Mae feels uneasy because “having a matrix of preferences presented as your essence…it......

Words: 3272 - Pages: 14

Premium Essay

Google Analysis

... (Name) (Tutor) (Course) (Date) Google 2012 Overview An overview of Gamble’s work demonstrates an in-depth understanding of the history of Google, which started from Stanford and ended up with the creation of a company. The company is no longer a simple search engine, but it supports other services such as cloud computing web services, social media such as Google +, and web browser. This venture was made possible by the creation of the company’s principles, which guide its activities at all time. For instance, they believe the client must be first and every other matter will follow. Ever since the company announced its first IPO in 2004, the institute has experienced continuous success in the stock market. Indeed. Even when the market crushed in 2008, many people thought the crush would affect all sectors, but Google continued to increase its annual revenue, stock holder’s equity, and net assets. The analysis, nevertheless, demonstrates that some readers find Google’s growth rather alarming. It would be difficult for the company to continue in the same way without contracting some “evil” deals and breaking law number 6. Analysis A clearer analysis of the company shows that as Google grew, most of its services extended from simply being a search engine to providing other services to its users. Initially, Google focused on a market niche of people that were looking for information. Consequently, they created a search engine, which would act superior to all other competition.......

Words: 1168 - Pages: 5

Free Essay

Google Company Analysis

...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday......

Words: 1605 - Pages: 7

Free Essay

Google Analysis

...Introduction Google Incorporation is an American search engine company, found by Sergey Brin and Larry Page in 1998. It dominates the market by handling over 70 percent of worldwide online search requests (Hall, 2014). It aims to organize the world’s information and make it universally accessible and useful. Besides, it has an unofficial mission “Don’t Be Evil”, which refers to do good things for the world even though forgoing short term gains (Farfan, n.d.). It successfully expands its business from an online search company to a diverse company. Nowadays, it provides over 50 Internet services and products, such as Gmail, Google drive, Android, operating systems, applications for mobiles and computers. Moreover, when it took over Motorola Mobility in 2012, it began selling hardware, including smart phones and tablets, like Motor X, Nexus 7,etc. (Monhan, 2014). Recently, Google has sold Motorola to Lenovo at a much lower price, $2.91 billion than its purchase cost, $12.5 billion (Pressmen, 2014). Outwardly, it suffers enormous loss on disposal and loss of revenue. Worse still, its third quarter revenue growth rate from July to September in 2014 is far lower than analysts’ anticipation (Guynn, 2014). It may imply that there is stagnation for Google’s earnings. As a result, we will analyze Google based on CVP analysis, cost structure analysis, ratio analysis, and ethical issues and provide recommendations to maintain its sustainability. Financial analysis The quarter report......

Words: 2666 - Pages: 11

Premium Essay

Analysis of Google

...Analysis of Google  Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.  Back before Google? Aye, there's the Rub.  According to Google lore, company founders Larry Page and Sergey Brin were not terribly fond of each other when they first met as Stanford University graduate students in computer science in 1995. Larry was a 24-year-old University of Michigan alumnus on a weekend visit; Sergey, 23, was among a group of students assigned to show him around. They argued about every topic they discussed. Their strong opinions and divergent viewpoints would eventually find common ground in a unique approach to solving one of computing's biggest challenges: retrieving relevant information from a massive set of data.  By January of 1996, Larry and Sergey had begun collaboration on a search engine called BackRub, named for its unique ability to analyze the "back links" pointing to a given website. Larry, who had always enjoyed tinkering with machinery and had gained some notoriety for building a working printer out of Lego™, took on the task of creating a new kind of server environment that used......

Words: 3799 - Pages: 16

Premium Essay

Analysis of Working Papers of Abc Company

...Analysis of Working Papers of ABC Company Upword Accounting, LLC, in response to concerns regarding requests for information within the working papers, has prepared details to address questions pertaining to the following specific elements: • Adjusting lower cost of market inventory on valuation • Capitalizing interest on building construction • Recording gain or loss on asset disposal • Adjusting goodwill for impairment The details will incorporate the reason behind why the element was established, the impact on financial reporting, current and future implications on the element, we will review each of these elements individually. Adjust lower cost of market inventory on valuation Adjusting lower cost of market inventory on valuation is a requirement of Generally Accepted Accounting Principles in the United States that inventory be recorded a the lower of either the cost to produce it, the cost to repurchase it or the market value of the inventory (www.investopedia). The lower of cost and market method has two boundaries on the valuation of inventories. The first is the inventory ceiling, which requires that inventory must be reported no higher than the net realizable value less expenses. The second boundary is the inventory floor, which required that inventory value be reported at no lower than the net realizable value plus normally attainable profit. The rule of lower of cost or market is intended to provide a......

Words: 1928 - Pages: 8

Free Essay

Google Company Analysis Paper

...The Great Moderation—Dead or Alive? Yolanda Rivera MBA6008 Global Economic Environment Abstract The purpose of this paper is to analyze and critique the Harvard Business Review article, “The Great Moderation” written by Diego Comin. I will discuss its causes and effects as well as the end of an economic cycle. Additionally, the information gathered can be used to better understand how and why “The Great Moderation” is no longer a valid method of the business cycle. According to Diego Comin, (2012), the Great Moderation can be defined as “a decline in aggregate volatility”. If a business cycle or quickly engineered spending policies are implemented revolving around political motives we can realize an increase in the margin of error (Hammond, J.D., 2011). The volatility of today’s global markets is growing at an alarming rate, even more so than during the great depression suffered by America in early 1930s. Beginning in 2007, the United States began seeing the effects of the end of a business cycle or “The Great Moderation coming to a close. For years, we have seen prominent growth cycles with limited down turns which reached a climax into a very strong world market. Todd Clark, (2011) explains that, “most recently, the severity of the recession that started in late 2007 has led some observers to conclude the Great Moderation is over.” There were many contributing factors revolving around the 2007 recession in America. For example, the growth of the housing bubble;......

Words: 1461 - Pages: 6