German Market Analysis (Spanish)

In: Business and Management

Submitted By oscarvs
Words 1502
Pages 7
5. Análisis – Selección de mercados
5.1 Mercado 1: Alemania – Análisis del entorno
5.1.1 Características físicas y geográficas
La República Federal de Alemania está situada en Europa Central. Tiene una extensión de 357.050 km², el 55% de los cuales son superficie agraria y el 28% forestal. El territorio alemán perteneciente a la Europa media está constituido por un conjunto de pequeños macizos cubiertos de bosques y separados por depresiones. El norte del país está surcado por ríos y canales.
El clima es intermedio entre marítimo y continental con precipitaciones frecuentes. Aumenta el carácter continental según se avanza hacia el Este. Con la altura se incrementan el frío y las precipitaciones; en Frankfurt, (98 m de altitud) las temperaturas medias fluctúan en enero de -3º a 1º C y en julio 15-20º C, mientras que las precipitaciones anuales medias oscilan en torno a los 655 mm.
5.1.2 Características poblacionales
Actualmente, Alemania tiene una poblacón de 82 millnes de habitantes, de los cuales 7,5 millones son extranjeros. Su densidad, (230 habitantes/km²), es la tercera más alta de Europa, después de Bélgica y Paises Bajos. La densidad de población es mucho menor en la recién incorporada Alemania del Este que en la Occidental. En esa región vive únicamente un quinto de la población total de Alemania (16 millones) en aproximadamente el 30% de la superficie.
Por edades, la población se distribuye de la siguiente manera:
 16% de menores de 15 años;
 15% de más de 65 años
 69% de entre 15 y 65 años.
Se estima que hacia el año 2030 uno de cada tres alemanes tendrá 60 o más años, con los consiguientes efectos sobre la actividad económica y las finanzas públicas. La composición étnica originaria consta de distintos grupos germánicos: francos, sajones, suavos y bávaros, aunque la vida moderna ha difuminado las fronteras de los diversos grupos de…...

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