Generic Strategy

In: Business and Management

Submitted By ponygerl
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Kudler Fine Foods:
Generic Strategy and Use of Technology

Sonya Parker

January 14, 2012

MMPBL/502
Managing the Business Enterprise
Dr. Pat Cummings

Table of Contents
Abstract2
Introduction2,3

Changes In Technology3,4,5
Generic Strategy5,6
Reccomendations7,8

CONCLUSION…………………………………………………………………………………………………...8
References……………………………………………………………………………………………………9

Abstract

Kudler Fine Foods is an expanding business with increasing locations and services offered. The use of technology in the internal and external environment can help to increase revenue for Kudler. Decreased start up costs can be expected as well due to the advantage of having foundational elements for the additional business already present within the internal environment. With the implementation of the concentric diversification Kudler can expect to smoothly implement the additional businesses.

INTRODUCTION

Changes in technology and a businesses use of technology at hand can either help to grow a business or leave it trailing behind competitors who take advantage of technologies that make the shopping experience more convenient. Kathy Kudler, owner of Kudler Fine Foods is looking at expanding her business by location and through services offered. With the addition of a catering business and increasing the online business supplements, transactions can increase, and the same increase will be seen in revenue. In this paper I will discuss Kudlers use of technology and the generic strategy that is followed. How this strategy implemented and with the use of technology can increase her revenue and expand her business.

CHANGES IN TECHNOLOGY

Cohen (2000) argues that technology must be the integral part of how manufacturers, warehouses, and retailers communicate with each other. Communication in terms of inventory, delivery, and ordering have all had significant…...

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