Generational Cohorts

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GENERATIONAL COHORTS

The G.I. GENERATION
• Born between 1901 & 1924 • Lived through the Great Depression during their youth • Fought WW II (1941-­‐1945) as young adults • Winning WW II defined the generation and gave them their name (for Government Issue) • Peer personality: confidence, conformity & problem solving through teamwork

The SILENT GENERATION
• Born between 1925 & 1942 • Came of age during the ’50’s, and fought the Korean War (1950-­‐ 1953) • This period’s icons are ‘beatniks’ and ‘rebels without a cause’ (James Dean, Elvis Presley, Clint Eastwood) • Married young; families averaged 3.3 children • Highly educated mothers were first to speak for women’s liberation • This group was overshadowed by the larger G.I. Generation • They were more process oriented, interested in helping professions, less decisive than previous generation

1965-­‐1979 Generation between the Boomers and Ys Approximately 40 million in the U.S. (proportional worldwide)

Having grown up at a time when 50% of marriages ended in divorce, the world in was in a state of decay, and there was a

skeptical outlook on life and brand promises or guarantees of http://www.youtube.com/watch?v=3FtNm9CgA6U As the first generation of latchkey kids, Xers are fiercely independent. Not only have they fended for themselves since elementary school, but having graduated

to forge their own path in the workforce, resulting in them being an incredibly resilient and resourceful generation.

Conditioned to being disappointed, Xers

something, they are afraid to commit to the wrong thing, hence the reason…...

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