Football Merchandise

In: Business and Management

Submitted By lsandland
Words 569
Pages 3
When partaking in this survey, will you please consider all types of club merchandise in your thinking i.e. Car accessories, bedroom décor/ accessories, memorabilia, mugs, car stickers etc. NOT just Football shirts.

1. Has the success of your chosen club ever affected your merchandise buying behaviour? (i.e. trophy success, new signings?)


2. Does the purchasing of merchandise make you feel more involved in your club? (Closer to the club? Part of something bigger?)


3. If you are a supporter that purchases replica shirts or crested leisure wear, In what circumstances do you wear the product? 1) Matchday 2) At home 3) to the shops 4) to the gym

A) 1 & 2

NOT FOR PARTICIPANTS NOTICE: if the indiviual wears the garment at leisure as well as at matches and at home, I can begin to determine whether there is a trend between people who purchase a new shirt every season and how often they wear it

4. Do you believe that the marketing techniques of your football club has ever persuaded you to purchase merchandise? (i.e. Kit Unveilings, advertising, sales?) No

5. When purchasing club merchandise, how often is the product for your personal use?

A) Never
B) Rarely
C) Sometimes
D) Most of the time

6. Have you ever bought Club Merchandise as a gift for somebody other than yourself? If Yes: When/why do you buy it?

A) Football Club Merchandise is a ‘safe’ option B) I will only purchase products when an individual specifically asked for an item

7. Which type of fan do you see yourself as?

* A) Temporary – committed only as long as the team is winning * B) Local – Support the team because it represents your town/city * C) Devoted (a sense of self) – Significantly more loyal than the two above.…...

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