Financial Outcome: Ford Motor Company

In: Business and Management

Submitted By helpwanted
Words 1799
Pages 8
Financial Outcome: Ford Motor Company
University of Phoenix
FIN 419
Brenda Jaber

Financial Outcome of Ford Motor Company

Ford Motor Company is an American legend and icon for the automotive industry. Ford’s story is one of hard work, determination, and the American Dream. The company was founded in 1903, by Henry Ford. In 1908 the company introduced the model T and by 1937 had sold more than 25,000,000 automobiles. Ford also halted production from 1941-1945 in order to build B-52 Bombers and assist the government with World War II (Davis, 2003). Ford has enjoyed being the number one American automaker on numerous occasions and has also had its share of struggles.

In 2009, Ford narrowly avoided bankruptcy and had to restructure. So far, the Ford Company has been the only American automaker to not file bankruptcy in 2009. With the restructure, the company has begun developing the kind of technology that consumers will want to buy. Ford is becoming “greener” with their eco boost technology and is improving its gas mileage, in part because of the government’s new standards on fuel economy. In addition, Ford is also utilizing new technology that is available on select 2010 models such as “Parallel parking assistant,” which will parallel park the car for a person (Ford Story, 2009).

The company will have to remain competitive and innovative to survive. In this paper, a financial initiative from the management’s message to the shareholders will be developed. From the financial initiative, three potential financial outcomes will be compared and contrasted for the Ford Motor Company. The three outcomes will represent three different directions that the company could foresee.
Management's Message to the Shareholders
The financial initiative that was delivered by Alan R. Mulally, President and Chief Executive Officer for Ford Motor Company in which he states…...

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