Final Strategic Plan

In: Business and Management

Submitted By sandbeckr
Words 3683
Pages 15
Final Strategic Plan Many organizations try to cater to one aspect of a family like the children, parents, husband, or wife, depending on the product sold. It is not very often that an organization will attract an entire family. The company can be successful if the product marketed meets the needs of each member of the family. It can be difficult to identify a product that the entire family would like.
This organization is named, “Family Activities Incorporated.” Family Activities Inc., is designed as a playful environment for the entire family. It includes video games, go-karts, inflatable play area for the younger patrons, a multi-media area with multiple televisions for sports entertainment and a snack shop. This is a one stop shop for a family’s entertainment needs.
Families seem to live fast-paced lives because of the children’s activities such as sports, dance, drama, and along with other activities. The Family Activities center will be a place that will have an inviting atmosphere. The employees will make everyone think they are part of the family. Families will want to return to enjoy the activities for a reasonable cost.
To achieve the environment for a family to partake in the organization and continue to return several items need to be taken into consideration. Those items consist of the mission and vision statements, the guiding principles, strategic direction, customer needs, technology, competitive analysis, opportunities, supply chain, financial perspective, customer value perspective, internal process perspectives, and learning and growth. The starting point for a company is the development of both a mission statement and vision statement. To achieve both goals the organization needs to develop a solid strategic plan that focuses the vision, and mission statements by using a SWOTT analysis, balanced scorecard, and…...

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