Premium Essay

Final Project - Broadway Cafe - Part 1 & 2, Competitive Advantage, Five Force Analysis Etitive Advantage ,

In: Business and Management

Submitted By vdel2393
Words 2638
Pages 11
Final Project: Broadway Café
Part 1 & 2
Vashti A. Delaney Brouwers
Strayer University
CIS500 - Information Systems for Decision-Making
October 29, 2011
Dr. Jim Dollens

Table of Content

Abstract……………………………………………………………………………………... | 3 | Introduction………………………………………………………………………………… | 4 | Competitive Advantage…………………………………………………………………….. | 4 | Five Force Analysis………………………………………………………………….. | 5 | Threats of Substitutes Products and Service…………………………………………. | 5 | Buyer Power…………………………………………………………………………. | 6 | Supplier Power………………………………………………………………………. | 7 | Rivalry Among Existing Competitors………………………………………………. | 7 | The Threat of New Entrants………………………………………………………… | 8 | Cost Leadership Generic Strategy…………………………………………………… | 8 | Differential Generic Strategy………………………………………………………… | 9 | Focus Generic Theory……………………………………………………………….. | 9 | Ebusiness……………………………………………………………………………………. | 10 | Conclusion…………………………………………………………………………………... | 11 | References…………………………………………………………………………………… | 12 |

Abstract

The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model are buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. I will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources.…...

Similar Documents

Premium Essay

Broadway Cafe - Part 1

...Abstract I inherited The Broadway Café coffee shop from my grandfather which is located in downtown Atlanta. It was first opened in 1952. Coffee shop specialized in different coffees, teas, homemade soups, sandwiches, salads and full service bakery. For many years it was a hotspot, but for last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and everything was manual including ordering and employee payroll. He had terrific memory and he knew his all customers. All recipes for homemade soups and baked goods were in his memory. Business’s only marketing was word-of-mouth. To bring café into 21 century we needs new technology like computers for sale, customer database, website for online presence, providing wireless hotspot, customer relationship management for marketing and sale strategies to gain a competitive advantage. We need to install cash register, computer server with wireless access to meet customers’ expectations. Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and loyal customer base; however, in a business landscape where new competitors are arriving on the scene rapidly, the café also has much to benefit from upgrading its business practices with information systems. Knowledge management, customer relationship management, and business intelligence systems will help preserve the knowledge of older employees for......

Words: 1155 - Pages: 5

Premium Essay

Competitive Advantage and Value Chain Analysis

...Executive Summary……………………………………………………………………….1 Introduction………………………………………………………………………………..2 Competitive Advantage and Value Chain Analysis……………………………………….4 Primary activities………………………………………………………………………….4 Inbound logistics…………………………………………………………………………..4 Operations…………………………………………………………………………………5 Outbound logistics………………………………………………………………………...5 Marketing and sales……………………………………………………………………….5 Services……………………………………………………………………………………5 Support activities………………………………………………………………………….6 Procurements………………………………………………………………………………6 Technology development………………………………………………………………….6 Human resource management……………………………………………………………..6 Infrastructure………………………………………………………………………………7 Conclusion………………………………………………………………………………...8 References…………………………………………………………………………………9 Executive Summary Toyota, Indus Motor Company is chosen to be analyzed in the report. As well as the value chain activities are influenced by the system of information, the report made is going to analyze how the car manufacturer Indus Motor Company derives value from the system of the information. The value chain process, instead of value chain activities is also investigated By using value chain analysis, the salient activities done by Toyota to achieve the company’s competitive advantage are analyzed critically. The competitive advantage, of course, is for creating and delivering customer value therefore are very important for the company Therefore the analysis below also will be covered in......

Words: 2255 - Pages: 10

Premium Essay

Five Forces and the Value Chain Analysis.

...Number words in essay:1755 'LAGENFURT PUB' Five forces and the Value chain analysis. Abstract The purpose of this essay is to present business decisions and strategies through analysing external environment and internal competencies based on Michael Porter's Five force and Value chain models. The Fife force model include: threat of entry, threat of substitutes, power of buyers, power of suppliers, competitive rivalry. Future content includes determining Potter's Value of chain, which are primary activities: inbound logistic,operations, outbound logistic, marketing and sales, service and support activities: firm infrastructure, human resource management, technology development, procurement. Those two models are present to rebuild and develop falling family business, called the 'Lagenfurt Pub' located in old town in Gdansk, belong to my old friend. Introduction This essay will indicate the exemplification Porter's Five forces and Value chain models in business, as well in which way implementation of those two models can successfully develop organisation strategy. A fictitious business, named the 'Lagenfurt Pub' is the example of business in which Porter's two models will be implemented. The 'Lagenfurt Pub' is family business running over 35 years, old business habits, did not spot the modern market tendency and clients expectations leaded this pub to almost closing down. The 'Lagenfurt Pub' offers products as a beers, spirits, meals. The...

Words: 1868 - Pages: 8

Premium Essay

The Broadway Cafe' Cis 500

...Final Project 1 Final Project The Broadway Cafe' Part I and II CIS 500 Strayer University Elizabeth Bethel Final Project 2 The Broadway cafe is a family inherited coffee shop located in downtown Atlanta, Georgia. The cafe' has been in business for 58 years. The business offers specialized coffees, teas, a full service bakery, homemade sandwiches, soups, and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business, Starbucks will be coming to the area. Grandfather had a terrific memory and stored everything such as customers names, family recipes, and soups in his brain. His record keeping system was tracked...

Words: 2450 - Pages: 10

Premium Essay

The Broadway Cafe

...Final Project The Broadway Café Part I and II CIS 500 Strayer University Your Name ABSTRACT Here you will summarize the outcome of you paper in one or two paragraphs. PART I. COMPETITIVE ADVANTAGE PROJECT FOCUS: (DO NOT INCLUDE THIS SECTION IN YOUR PROJECT – THESE ARE JUST THE DETAILS OF THE PROJECT) • Perform a detailed Porter's Five Forces analysis for The Broadway Cafe.  • Be sure to highlight entry barriers, switching costs, and substitute products. • Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century. A paragraph describing what is and why you are using Porter’s Five Forces and the value you hope to gain in your analysis would be helpful for the reader and a great way to start your paper. Each section below should fully detail the force and what you will do in the café to help increase or decrease its power. You need to provide details to ensure you understand the material and can justify your analysis. A simple sentence or paragraph will not be enough to gain credit. You need to demonstrate your understanding of the material so be sure to explain in detail your analysis. Buyer power Since The Broadway Café has been in business since 1952 and has never had a single competitor in the neighborhood, buyer power is low. However this may change as Starbucks is going to open a store few blocks away. These programs may vary in form but all of them will......

Words: 785 - Pages: 4

Premium Essay

Project Management Achieving Competitive Advantage (Ppt Version)

...Project Management Achieving Competitive Advantage Chapter One • Introduction: – Why Project Management? What is a Project • Two definitions of project: – A project is a unique venture with a beginning and end, conducted by people to meet established goals within parameters of cost, schedule, and quality – Projects are goal-oriented, involve the coordinated undertaking of interrelated activities, are of finite duration, and are all, to a degree, unique • Difference between process and project – Process refers to ongoing, day-to-day activities in which an organization engages while producing goods or services; process uses existing system, properties, and capabilities in a continuous, fairly repetitive manner – Projects take place outside the normal, process-oriented world of the firm What is a Project (con’t) • A project can be considered to be any series of activities or tasks that: – Have a specific objective to be completed within certain specifications – Have defined start and end date – Have funding limits – Consume human and nonhuman resources – Are multifunctional What is a Project (con’t) • Various elements of projects: – Projects are complex, one-time process: a project arises for a specific purpose or to meet a stated goal; they are complex because they typically require the coordinated inputs of numerous members of the organization – Projects are limited by budget, schedule, and resources: project work requires that members work with......

Words: 17331 - Pages: 70

Premium Essay

The Broadway Cafe

...Abstract A Traditional coffee shop, The Broadway Café was founded in 1952, and it was a local hotspot for many years. The Broadway Café still operates these days without technology. However, with the rapid growing technologic in business, the companies that do not adapt to the technology age possibly will find themselves with difficulties to survive the strong competition. In order to the Broadway Café survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage to be the first coffee business on the neighborhood. The café have also a wide variety of options available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its......

Words: 3306 - Pages: 14

Premium Essay

Competitive Advantage

...this course included: * developing Porter’s Five-Forces Model in a global strategy; * assessment and integration of business functions in an organization; * formulation of essential components of the strategic management process; * assessment of target markets and forecasting of the components of the marketing mix; * assessment of the importance of market research in developing a global initiative * Integrate e-business applications into your overall global initiative. * Appraise how employment law constrains choices for the organization * Relate how regulatory law affects an organization's decisions * Identify and incorporate the key elements of contracts. * Assess the influence of different cultural perspectives on global business operations. * Argue the influence of regional trading organizations on business opportunities and constraints In the following I discuss in summary perspective the key takeaways from this course as well as learning objectives I did not meet. Integrate Porter's Five-Forces Model into developing a solid global strategy. Porter’s five forces model of competitive analysis allows business managers to better understand where they are strong and how they can improve weaknesses before changing market positions. The model can also be a useful tool for firms moving to compete internationally because it provides a uniform framework for evaluating the competitive landscape. Porter’s model does have......

Words: 4179 - Pages: 17

Premium Essay

Final Project Broadway Coffee

...Cyril Shepherd December 19, 2008 Cohesion Case Study for the Broadway Cafe 1 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis ................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Telecommunications Considerations for M-Coupons............................................ 9 Part 4: Second Life for Customer Relationship Management ......................................... 12 Part 5: Aspects of Outsourcing Systems Development ................................................... 14 Conclusions ................................................................................................................... 16 Bibliography ................................................................................................................. 18 Part 1 ................................................................................................................. 18 Part 2 ................................................................................................................. 18 Part 3 ................................................................................................................. 19 Part 4......

Words: 4056 - Pages: 17

Premium Essay

The Broadway Cafe Case Study

...ISO CASE STUDY Broadway Cafe AUTHORS Julio Romero Zapata – Student ID 3031203 Amanthi Wijeyekoon – Student ID 3037866 Clara Chong – Student ID 3047408 Tina Swaker – Student ID 121271 Table of Contents Table of Contents 1 1 Introduction 2 1.1 Assumptions 2 1.2 Where to from here 3 1.3 Use of Groupware tool 3 2 Competitive Advantage 4 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy 4 2.2 Making business decisions II – Customer Order Process 5 3 Customer Relationship Management 7 3.1 Making business decisions II - CRM 7 3.1.1 Extended Strategy 8 3.1.2 New Technologies 8 4 Business Intelligence 9 4.1 Making business decisions II 9 5 Systems Development 14 5.1 Making business decisions II – PYT Business Requirement 14 6 Bibliography 15 Appendix B – PYT Business Requirement for New Payroll System 16 Appendix C - Groupware Tools 20 Figures Figure 1: As-is Broadway Cafe Rich Picture 2 Figure 2: Broadway Cafe Alters Diagram 3 Figure 3: The Broadway Café Five Forces model 4 Figure 4: Customer Ordering Process 6 Figure 5. As-Is payroll system 14 Figure 6. Flow chart payroll system 17 Figure 7: Team ISO Groupware Home Page 20 Tables Table 1: YouTube Pros and Cons 7 Table 2. Comparison of Spreadsheet and Databases 11 Table 3. Wikispaces advantages & disadvantages 20 Introduction This case study addresses the following information systems......

Words: 5097 - Pages: 21

Premium Essay

A Critical Analysis About Competitive Advantage of Apple Inc. Based on the Porter`S Five Force Model

...Critical Analysis about Competitive Advantage of Apple Inc. based on the Porter`s Five Force Model Northeastern University Strategic Leadership Xiaolong Cao Instructed by James Lux June 6th 2016 Abstract This article aims to detect two key areas in Apple`s competitive advantage through using Porter`s Five Force model. According to the knowledge learned from class, there is no forever lasting competitive advantage, so through analyzing the case of Steve Jobs competitive strategy it presents a clear and reasonable structure and explanation of their competitive advantage. After doing this analysis, this article helps to fine both the disadvantage and advantage of their competitive advantage, and each of them contains two aspects according to Porter`s Five Force Model, which provides a reliable and meaningful support to test and excavate the effect of competitive advantage and future developing orientation. Introduction In the modern time, there are numerous resources that identify the importance of the competitive strategy. The ever growing technological trends and volatility within business operations in today's society make it extremely difficult for organizations to stay complacent with their strategies. Adjustments and new ideas need to constantly be developed to be able to maintain a competitive edge. The most obvious examples happen in IT industry, high performance laptop was a competitive advantage 2 years......

Words: 1434 - Pages: 6

Premium Essay

Broadway Cafe

...Running head: THE BROADWAY CAFÉ The Broadway Cafe Information Systems for Decision Making CIS 500 by Penny Bailey Strayer University Professor Victor Williams November 4, 2011 Introduction: The Broadway Café is a family inherited business located in Greensboro, North Carolina, which has been in business for nearly 59 years. The coffee shop specializes in coffees, teas, homemade sandwiches, soups, salads, and equipped with a full size bakery. At one time the café was once a hot spot for many years but within the last five years business has been declining tremendously. My grandfather who once owned the café incorporated a great sense of business during his time but since then lots of things have changed over the years. These changes cause for many new and improve systems to take place in order to keep the business running successfully in today’s competitive society. My grandfather had such a terrific memory such as memorizing all of his customer’s names as well as family recipes for different soups and other foods. His record keeping system was simply kept on a notepad along with other important business information such as payroll and marketing coupons. My grandfather did not use advertisement for his business so word-of-mouth was how people knew of the café. As of today, the café still operate as it did back when my grandfather first opened it. In order to bring the café up to being competitive with other businesses in the 21st Century, it must be......

Words: 1592 - Pages: 7

Premium Essay

Analysis of the Broadway Café Case Study

...An Analysis of the Café Case Study CIS 500 May 1, 2011 Dr. Evangeline Jefferson, Ed.D. Strayer University Analysis of the Broadway Café Case Study The intensified use of Information and telecommunication in business operations has increasingly been adopted as the best tool to confront the rising competition in the hospitality industry. Just like any other business entity, though unique in nature, many hotel and restaurant operators will have to adopt and intensify the use of system and e-commerce techniques in boosting the overall competitiveness of business entities. The unique nature of these businesses has indeed formed the backbone incentive for choice of Broadway case study as the subject of this paper. This case study is aiming at improving the business knowledge of information technology adoption hand in hand with intangible concepts such as enterprise resource system, wireless network and SCM within the hotel industry. The subsequent literature in this text therefore examines in detail how the use of use of technology; E-Business strategy; Networks, Telecommunications, and Wireless Computing; Customer Relationship Management as well as Problem-solving Analysis are capable of delivering a competitive advantage to Broadway Café. Implication of technology to Broadway Café’s Competitive Advantage Competitive advantage is a hallmark of cumulative effective of successive profitability and strong market share that an organization achieves in the long term......

Words: 963 - Pages: 4

Premium Essay

The Broadway Cafe

...The Broadway Café Final Project Abstract I inherited my grandfather’s coffee shop “The Broadway Café “ which is a family business coffee shop located in Atlanta, Georgia. Our business specializes in coffees, teas, full service bakery, and homemade sandwiches, soups, and salads.   It was once a hotspot for many years but for the past five years the business has been declining, due to using the old fashion method, and not using the most up to date technology to stay in today’s era with it’s other competitors. Although my grandfather had conducted a good business back in the 21st century, it now appears as though that new and improved methods need to be in place to his business booming. My grandfather had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with the family.       My grandfather had an exceptional memory where he kept a note pad that tracked all inventory, payroll, and store information. My grandfather’s only advertising method was by word-of-mouth, he never recorded any family recipes or made a client list. The café didn’t have a marketing scheme in place to attract new customers. In order to bring the business into the 21st century, the café needs to gain a competitive advantage though the use of technology, deploy a wireless network for it’s customers through Customer Relationship Management, in which involves managing all aspects of a customer’s relationship with an......

Words: 4084 - Pages: 17

Premium Essay

The Broadway Cafe

...| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. We will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources. Final Project: Broadway Café - Part 1 & 2 | The Broadway Cafe This paper will discuss creating Competitive Advantage in business through business decisions using the Porter’s Five Forces Analysis and Porter’s Three Generic Strategies. In addition, this paper will discuss how ebusiness can be used in making business decisions to gain competitive advantage. A fictitious business, called the Broadway Café will be the model business in which these business practices will be applied. The Broadway Café is a business in the...

Words: 2129 - Pages: 9