Final Draft

In: Social Issues

Submitted By tfull651
Words 2441
Pages 10
Executive Summary

Caffe Vergnano is a reputable coffee shop founded in 1882. The content covered in my paper will outline some marketing tools that will help this café grow and reach more potential customers. A few changes will be suggested in an attempt to promote more social mingling within the shop henceforth, presenting an environment that offers more than just good coffee and food. Caffe Vergnano will not be just your regular coffees shop where individuals go to meet different singles. Caffe Vergnano will develop an extraordinary administration called the structure discussion framework that will be very compelling for permitting singles to meet one another and give them significant knowledge into the other individual through intelligent discussion. The organized framework will give an environment that brings down hindrances and breeds certainty permitting singles to meet different singles and pick up understanding into their identity by method for keen talk.
Meeting individuals is one of the biggest obstacles 25-45-year-old singles face. Caffe Vergnano furnishes this gathering with a successful answer for this issue.

Situation Analysis
Caffe Vergnano has just begun business, and marketing is essential to its success and future profitability. The shop offers a place for people to meet in a comfortable, person-meeting environment. The basic market need is place where singles can meet new similar people. Caffe Vergnano will start to use a sophisticated conversation system to enhance and facilitate singles meeting each other.
Market Summary
Caffe Vergnano has great data about the business sector and knows an awesome arrangement about the basic characteristics of the prized and faithful clients. Caffe Vergnano will influence this data to better comprehend who is served, their particular needs, and how the shop can better correspond with them.

Market…...

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