In: Business and Management

Submitted By yolanda89716
Words 2097
Pages 9
Monash University

Festival and event assignment one
Shenzhen International Food festival carnival

Name: Yundie Li
ID: 21546037
Word count: 1496
Unit code: MGW2200
Tutor name: Rumi Ramkissoon
Unit co-ordinator’s name: Judith Mair
Date of submission: 26/08/2011

Executive summary
It is planning to use foods festival as an example to build event concept, and detailing the purpose, process and the risk of the international food festival. The purpose of this report is developing a concept of event and outlines the timing, location, venue and season. It aims to build up an international food festival which located in Shenzhen, and it will be hold during the period of Chinese spring festival for attracting more local people and tourists, furthermore, the purpose of this international food festival is reunion for family activities, culture, attracting more people come to Shenzhen, increasing the different cultural interaction and stimulating the growth of local economy.

Organizers need to design an effective and efficiency market strategy to motivate and attract people to attend and consume in the international food festival, and the participators can be local residents, tourists, chefs and restaurant managers.

The international food carnival will be held around 26 January on 2012, and the duration of the food festival is 10 days. During the period of the food festival, it is also the public holiday in China for celebrating the traditional Chinese spring festival. It aims to choose central of Shenzhen which is one of the biggest cities in China to be the place for holding the food festival.

The event planner is planning to use mass media for promoting the event and create awareness, furthermore the part of risk management also can be a crucial element to consider when organizers are organizing the event.

Table of content 1.0…...

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