Fashion Tv Marketing Case

In: Business and Management

Submitted By shaily0137
Words 993
Pages 4
Fashion TV Case


The Fashion Channel was the first and only cable TV network that presented fashion around the clock. This goes well with the concept of fashion because fashion seemingly changes every hour. No matter what the schedule, the loyal fashion experts are in your living room any time and any day. No need to wait for a certain time, no need to record or TiVo because you’re at work or have other plans. They are at your side.

Another strength which can result in a rather large audience is that it’s on basic cable network. Viewers and TV owners don’t need to pay a large amount to pay for additional channels which might include The Fashion Channel.


On the flip side constant fashion talk in the living room is that it’s constant. It can get old real quick. I love golf, I love food, I love running but I can only do so much of it before it becomes dull and boring to me.

I haven’t discovered any emotional connection with The Fashion Channel and I don’t see how many viewers have or will have found that connection with them. Viewers probably just use them for the concurrent updates and upcoming trends.


The Fashion Channel has a great opportunity here to explore new dimensions in the network of fashion industry. What this company has forgotten is the concept of fashion – constantly changing. If the viewers and audience enjoy watching The Fashion Channel then they will enjoy new things, trendy things, approachable and stylish things. So why doesn’t the network that focuses solely on fashion take a swallow of their own medicine and change things up for themselves. This is the time for them to think outside the box and create awareness without creating a huge debt in their expenses.


It goes without say that CNN and Lifetime are major threats to The Fashion Channel and are taking away many of their…...

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