Explain the Training Needs

In: Business and Management

Submitted By ruthazikiwe
Words 5185
Pages 21
Introduction of Marketing
Marketing is the action or business promoting and selling products or services, which includes market research and advertising. Marketing is the activity, set of institutions and process for creating, communicating, delivering, and exchange offerings that have value for customers, clients, partners and society at large. Marketing is the management process through which goods and services move from concept to the customers. Marketing is based on thinking about the business in terms of customers’ needs and satisfaction. It is the activities of company associated with buying and selling a product or service. It includes advertising, selling and delivering of products to people.
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting and selling that product, service or brands.

SOURCE OF INFORMATION: http://www.businessdictionary .com/definition/marketing.html www.investopedia.com/terms/m/marketing. Asp

Marketing techniques:
Marketing techniques is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profit. These marketing techniques include public relations, trade and consumer promotions point-of-sale materials, editorial, publicity and sales literature.
The stages:
Stage 3
After marketing activity
Stage 3
After marketing activity
Stage 2
During marketing activity
Stage 2
During marketing activity
Stage 1
Prior to marketing activity
Stage 1
Prior to marketing activity

Market Research
Market…...

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