Everyday Uses of Propaganda Techniques

In: Social Issues

Submitted By cmatthew
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The Everyday Uses of Propaganda Techniques
Caitlin Matthew
February 19, 2016
Coms 361

Propaganda has been associated with both the terms technique and phenomenon, and it’s been questioned as to which term it best meets. The Webster dictionary defines phenomenon as “something (such as an interesting fact or event) that can be observed and studied and that typically is unusual or difficult to understand or explain fully”, and technique is defined as “a way of doing something by using special knowledge or skill”. I believe that propaganda as a whole is always a technique, the technique of trying to convince people of certain messages and ideas, and only in particular propaganda messages, not in all circumstances, are they subject to being a phenomenon, which is why propaganda, in its entirety, cannot be called a phenomenon, and this essay will argue why this is true.

Propaganda is a technique, ancient, well known and studied; employed in all politics, religions, ideologies, and of course in every sales method known to man. “Propaganda is itself a technique, resulting partly from the application of the social sciences, including psychology, to technology. It is a technique used to promote acceptance of other techniques” (Marlin 2013, 23). There are multiple different forms of technique that propaganda uses, such as emotional appeals which aim at getting an emotional attachment out of the individual, or such as the use of morally evaluative language, which uses words to convey a moral that will affect the understanding or feeling towards an idea, activity, person or group (94, 96). Often propaganda uses techniques to drive an agenda or reinforce existing attitudes (Shah 2005). All these techniques have one main goal; propaganda is trying to illicit a yes from its targeted audience (Murphy 2016, Lesson 2, Slide 2). It requires thought out and studied…...

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