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PROPOSAL TO ESTABLISH ENROLLMENT MANAGEMENT IMPLEMENTATION TEAM (EMIT)
UNIVERSITY OF HAWAII AT HILO

Background: Over the past decade, the University of Hawaii at Hilo has consistently increased its enrollment by nearly 40% from 2,587 in Fall 1997 to 3,608 in Fall 2007. UH Hilo intends to become a comprehensive University with a target enrollment of 5,000. The University has struggled to maintain a level of infrastructure – including human resources support, facility expansion, and budget augmentation – to keep pace with this rate of growth. Also, there is a lack of consensus among major campus constituencies about the value of this growth in student enrollment as well the manner in which that growth should take place. Further, in its report from a March 2008 Special Visit Review, the Western Association of Schools and Colleges (WASC) team recommended among other things that “the campus create an Enrollment Committee composed of appropriate faculty, staff, students, and administration to develop a growth plan for the campus. The campus team should work with the system to clarify the value of recruiting students from outside the state of Hawai`i.”

Justification: Strategic enrollment management (SEM) is • “A comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students where ‘optimum’ is defined within the academic context of the institution. As such, SEM is an institution-wide process that embraces virtually every aspect of an institution’s function and culture.” (Dolence) • “An integrated institutional approach to establishing and cultivating relationships with students from their first contact as a prospect through the completion of their educational goal. Within the academic context, SEM looks forward and is strategic in nature. It also looks outward -…...

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