Ellen Moore in Korea

In: Business and Management

Submitted By onlyi
Words 765
Pages 4
Introduction In year 1990 Korean company, Korean Conglomerate Inc, and a North American company, Western Systems Inc formed joint venture, known as Joint Venture Inc. Both companies played significant role in business are they were - Western Systems Inc had around 50,000 employees worldwide. Korean Conglomerate Inc was an industrial group consisted of more than 40 companies. During joint venture, several projects were launched, several project teams were established for working on different areas of the project. There were established Systems Implementation team consisted of five Korean consultants, one translator, and three North American consultants. Two co-supervisors were assigned to this team - Ellen Moore from American consultants’ side and Jack Kim from Koreans’ side. Consulting project was estimated to be one of the largest undertaken in South Korea to date. Problem There are several factors that affect project results: Cultural gaps between two nations – western and eastern Korean culture has different values than in the North American culture. Korea has long historical influence from religion and philosophy, like Confucian. It has a big impact on persons in business and the business etiquette in Korea. There are several actions what are may be considered as insignificant in western business area, here are very important, like the exchange of business cards, to know how to address a Korean by name, or replenishing a colleague’s drink at dinner, etc. Koreans took care that Confucian thoughts of loyalty to a hierarchical structure of authority and superiors-subordinate relationships (old/young and male/female) are always redeemed. Older man’s opinion is always taken as truth, comparing with younger’s. The same pattern is between males and females, males opinion is appreciate more than females Ellen worked hard to grab all cultural nuances to be…...

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