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Elements of a Marketing Plan

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Submitted By jrzygrl30
Words 1000
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Elements of a Marketing Plan
Diandra Wood
MKT/421
April 11, 2016
Elizabeth Hartsig

Panera Bread Company The success or failure of a company depends on how well the company can manage key environmental factors. Each and every company out there has a specific environment that will move it. Some of the factors can be prevented while others are completely out of control of the company. Panera Bread is one of the fastest growing chains in America today, there is only 5 states that do not have a Panera.
A big key environmental force that created a great opportunity for Panera Bread was Technological and Competitive. Panera Bread offers an app in the Play store for Android and on ITunes for Apple, this app makes it super easy to order your food to go and pickup as soon as you get there with no line no waiting. A few more key factors that led to the growth of Panera Bread is the way they treat their customers. Customer service is a key factor that influences the consumers to keep coming back. Customers do not just pay for a meal but they pay for the entire experience. Excellent customer service skills and waitresses going above and beyond kept customers coming back. Another remarkable key factor was Panera Bread had the ability to respond quickly to shifting market conditions. Customers were constantly changing what they wanted, and restaurants needed to keep up with those changes (Dr. Desmarais, 2011). In order for a restaurant to be able to compete with rival companies it must have the ability to change. Panera Bread changed its menu to satisfy what the customer was craving, around holidays such as seasonal soups and pastries. Since Panera Bread, has a loyal customer base the business could promote through face to face communication and on social media. Social media has been a key factor for certain businesses and getting the word out. If the consumer likes or…...

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