Effects on Quality Management

In: Business and Management

Submitted By mzbanks1976
Words 490
Pages 2
Effects on Quality Management
Jennifer Banks-Milbry
October 25, 2011
Benjamin Richardson

Effects on Quality Management The airline industry has grown over the past years and has become the major form of transportation. The airline industry has taken over the global market in ones opinion. The air travel industry remains to be the largest and growing industry in the world. The airline industry facilitates economic growth, world trade, international investments, and tourism, which is the central source of globalization, which is taking place in many industries (The Airline Industry, 2011). This paper will describe and explain the strategic planning process from beginning to end, the competitiveness in the domestic and global market, and the effects of quality management. Strategic Planning Process and SWOT Analysis In any organization, there has to be a strategic planning process. A strategic plan is the process whereby an organization develops a vision, mission, guiding principles, broad objectives, and specific strategies for achieving the broad objectives (Goetsch and Davis, 2010). Before an organization begins the planning process, they must first conduct a SWOT analysis. The SWOT analysis answers questions that deal with the organization strengths, weaknesses, opportunities, and threats (Goetsch and Davis, 2010). The strategic planning process as indicated in figure 3-1 in the textbook Quality Management for Organizational Excellence is as follows: • Step 1: SWOT Analysis (Environment Assessment) • Step 2: Develop the Vision • Step 3: Develop the Mission • Step 4: Develop the Guiding Principles • Step 5: Develop the Broad Strategic Objectives • Step 6: Develop the Specific Tactics (Action Plan) The SWOT analysis provides a body of knowledge that is needed…...

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