Economics of Kerala Tourism

In: Business and Management

Submitted By sabareesh
Words 1625
Pages 7
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Tourism sector analysis-Kerala

Content

1. Content 2

2. Scope 3

3. Tourism market in India 3 3.1 Kerala Tourism 5

4. Market Structure 9

5. Conclusion 11

6. References 12

Scope

Indian tourism industry is growing at a rapid rate with foreign visitor arrivals reaching a record 0.5 million in 2010, resulting in international tourism receipts of USD 3.8 billion.
Tourism is a great foreign exchange earner for India accounting around 3-4 % of GDP. It also makes a direct contribution to economy with significant linkages with agriculture, horticulture, handicrafts, food, transportation, medicine and construction. India’s culture and the slogan “Atithi Devo Bhavah” targeted at the inbound foreign tourists in the country, is paying huge dividends.
This assignment aims at analyzing the market structure in tourism industry and the specialties of Kerala tourism. This also analyses the competition and the market potential available in Tourism sector, Medical tourism, spiritual tourism and Adventure tourism are not considered here.

Tourism market in India

The foreign tourist arrivals in India has seen tremendous growth from 90’s to 2010, it has increased to six hundred thousand visitors in 2010,
Main reason for this increase has been following fundamental factors:

❖ India’s economic growth and newly found image. ❖ Opening of tourism sector to private sector/ foreign investment. ❖ Better relationship with Western countries. ❖ Reforms in aviation sector which led to better connectivity with many.

Also, introduction of low cost airlines also contributed to the demand. The increase in international flights, seat capacity and frequency into the country and the decision to allow private airlines like Jet Airways and Air Sahara to fly overseas has had…...

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