E-Commerce Ideas

In: Business and Management

Submitted By molondon
Words 479
Pages 2
E-commerce Ideas about interviews/ focus groups/questionnaires How does e-commerce work- basic steps. • Getting an Internet Merchant Bank Account • Web Hosting • Obtaining a Digital Certificate • Finding a Provider of Online Transactions • Creating or Purchasing a Shopping Cart Software Why La Rinascente should be more active in the online department? Benefits of online shopping: • secure - more secure than a cheque. • fast - the transactions take not more than a few seconds • always on - the purchases can be made 24/7 • convenient - ease of purchasing • reduced cost price - Reduction of Marketing and Advertising Costs Of course make it more competitive + make more profit (obvious reasons)

Focus groups:
We should choose the type of focus groups:
2 types * offline- in a comfortable and welcoming environment where we can predispose the participants (they are recorded or/and taped) * online- chatroom, Skype, etc. (also record ofc.) (more attractive to the younger generation)

Information obtained from already performed focus groups: “While offline shopping is more likely to be associated with experiential benefits, some online buyers nevertheless describe online shopping as being enjoyable, fun, and even sociable. Collectors, hobbyists and eBay shoppers sometimes formed relationships with those who shared their interests online.
In addition to socialilty, online buyers told us they engage in experiential browsing for three reasons: (1) auction activities (2) ongoing hobby-type search (similar to offline behavior described by Bloch, Sherrell and Ridgeway 1986) and (3) bargain hunting. What do auctions offer consumers? Positive surprise (Babin, Darden and Griffen 1994) is a major benefit of auction sites. Hobbyist shoppers frequently and regularly check sites of interest. Another…...

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