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Disney Case Study

In: Business and Management

Submitted By obliv
Words 1051
Pages 5
What does Disney do best to connect with its core consumers? Justify

the strategies used by Disney.

Disney runs a customer-oriented business that brings the company much profit. At

the same time, it also has developed several ways to target its core consumers. In my

opinion, what Disney has done to connect with them is quite essential.

Firstly,

Disney

starts

to

involve

new

business.

After

90-year

development,

customers expect Disney can create something new to make them interested. As soon as

Disney realizes their demands, it introduces Disney Channel, Touchstone Pictures and

Touchstone

Television.

It’s

convenient

for

consumers

to

touch

Disney

works

through

this

channel.

Besides,

many

movies

have

been

published

in

the

name

of

Touchstone

Pictures since 1984, such as

splash

,

Armageddon

and so on. It’

s the pricing policy of

Disney that has successfully reached a whole new generation of children. For example,

classic Disney films on video are sold at extraordinarily low price, so that the majority

of

family

can

afford

to

watch

these

movies.

Once

Disney

attracts

those

children’s

attention, they will become its customers sooner or later.

Secondly,

Disney

concentrates

on

the

Disney

Difference

.

Taking

advantage

of

Disney Difference

can make customers easy to distinguish Disney from its rivals, which

leaves Disney a competitive advantage. Some high standards of quality and recognition

movies

are

unique

assets

of

Disney.

For

instance,

one

of

the

most

popular

situation

comedies

Hannah

Montana…...

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