Free Essay

Diagnostic

In: Business and Management

Submitted By asmaemimi
Words 1382
Pages 6
Remerciements

Notre objectif étant accompli, durant cette période d’enquête, il est de notre devoir de remercier toutes les personnes qui nous ont soutenues pour l’accomplissement de ce travail. A cela Nous tenons à témoigner notre reconnaissance et notre gratitude à notre professeur Mme Bennani Lamia pour son soutien, sa présence et son suivi durant toutes les étapes de l’enquête. Ainsi que Mme el ghoulami Khadija pour son aide technique dans l’application du logiciel sphinx et spss pour le traitement et l’analyse du questionnaire.

Tables des matières

Remerciements………………………………………………………………
Liste des graphiques …………………………………………………………
Liste des tableaux……………………………………………………..
Introduction………………………………………………………………….
I-objectifs de la recherche marketing…………………………………..
II-démarche méthodologique………………………………………………..
1-méthode utilisée…………………………………………………………...
2-outil utilisée………………………………………………………………. a-rubriques du questionnaire……………………………………………….. b-types de questions utilisées………………………………………………. c-moyen d’administration…………………………………………………..
3-logiciel sélectionné pour le traitement……………………………………
4-population ciblée et échantillonnage…………………………………….. a- Base de sondage ……………………………………………………….. b- Technique d’échantillonnage……………………………………………
5- déroulement de l’enquête……………………………………………….. a- Teste du questionnaire………………………………………………….. b- Dates et le nombre de jours qu’a duré l’enquête……………………….. c- Lieu de distribution……………………………………………………... d- Taux de réponse………………………………………………………… e- Problèmes rencontrés lors de l’enquête…………………………………
III- analyse des résultats de l’enquête………………………………………
IV- apports de la recherche marketing pour l’entreprise …………………..
Conclusion ………………………………………………………………….
Bibliographie et webographie……………………………………………….
Annexes ……………………………………………………………………..
Introduction

Nous sommes des étudiants de l’école supérieure internationale de gestion ESIG dans le cadre d'un cas pratique sur la recherche quantitative, nous sommes amenés à effectuer une enquête de satisfaction auprès des clients du « Food court » au Méga Mall afin de l’améliorer. Dans ce cadre, nous allons introduire par une présentation générale du mega mall rabat.
Le Mega Mall est un centre commercial situé sur la route des Zaers, en direction du golf royal de Rabat. Il contient plusieurs magasins de grandes marques internationales, des restaurants, des fast-foods, une ce complexe novateur au Maroc a ouvert ses portes le 30 avril 2005.

Sur trois niveaux, accueillant plus de 80 enseignes, ce centre commercial inédit au Maroc comprend une patinoire sur glace de 1828 m2, douze points de restauration rapide, un bowling, un espace de jeux pour enfants, et une garderie, le tout sur plus de 6.000 m2.
Le Méga Mal est un concept novateur qui lance les jalons d’une nouvelle forme de commerce au Maroc qui rallie shopping, restauration et divertissement, dans un cadre convivial et chaleureux dans l’objectif d’offrir à la clientèle un véritable lieu d’épanouissement.
Fort de son expérience, de ses équipes et de la qualité de ses enseignes a su tisser un réseau de commerce diversifié répondant à toutes les bourses, a su contribuer au bien être d’une population Rbati avide d’espaces de divertissement et a su embellir son environnement par son architecture moderne et avant gardiste.

I-Objectifs de la recherche marketing :
La recherche marketing dégage deux principaux objectifs : Analyser le comportement des clients du foot court à mega mall . Mesurer le degré de satisfaction par rapport aux produits présentés, aux prix pratiqués, et à l’environnement de consommation du Food court. II- démarche méthodologique La méthode utilisée est l’enquête sur terrain L’outil utilisé lors de cette enquête est le questionnaire : il s’agit d’un inventaire structuré de questions posées dans un cadre logique et enchainé, il nous permet de recueillir les données quantitatives sur le terrain pour qu’ils soient par la suite étudiés, analysées et interprétées. Rubriques du questionnaire : Le questionnaire se compose de plusieurs rubriques qui se présentent comme suit, 1- Identification : elle nous permet d’identifier la population ciblée selon le sexe et la tranche d’âge 2- Fréquence de visite : elle nous permet de savoir a combien de fois les clients se rendent au méga mall. 3- Prix 4- Produit 5- Service : mesurer le degré de satisfaction par rapport à l’hygiène et la sécurité. 6- Suggestion : recueillir les suggestions et les remarques des consommateurs.

Types de questions utilisées 1- Question dichotomique fermée : elle sert à déterminer l’âge et le sexe de la cible visée. 2- Question filtre : elle sert à déterminer notre cible qui sélectionne notre population souhaitée qui sont les jeunes adolescents dont l’âge est entre 11 et 19 ans. 3- Question ouverte : pour recueillir les critiques et les suggestions des enquêtés pour l’amélioration du Food court. 4- Question fermée a échelle de l’Ickert : elle permet de mesurer le degré de satisfaction par rapport aux produits, services et à l’environnement ou se vend ses produits/ services. 5- Question fermée à échelle Thurstone : le principe base de cette échelle est de bâtir une échelle dont les libellés sont à des distances égales les unes des autres. (rubrique service) 6- Question fermée à échelle d’os good : cette question a été utilisé pour la rubrique prix, notre répondant va placer l’objet de notre étude entre deux adjectifs parfaitement opposés qui est le cas pour le jugement des produits (cher –bon marché) C-moyens d’administration :
On a utilisé pour administrer notre questionnaire le moyen d’administration face à face et mixte pour distribuer 30 questionnaires, on s’est déplacé sur le lieu du déroulement de l’enquête pour répondre à ce moyen.
3-logiciel sélectionné : pour le traitement et la collecte des réponses, on a choisis le logiciel sphinx (définition)
4-population cible et échantillonnage : a-base de sondage : on détermine la base de sondage par la population qui sont les jeunes adolescent entre (11 à 19 ans) d’après l’analyse des questionnaires, les adolescents interrogés appartiennent a une catégorie socio professionnelle ( csp) B et C parce que le pouvoir d’achat mensuel se situe entre 400 et 1200 dhs c- Technique d’échantillonnage : il existe deux méthodes d’échantillonnage ; la méthode probabiliste et la méthode non probabiliste.
Pour notre enquête on a opté pour la méthode non probabiliste dont la mesure ou on ne dispose pas de la liste exhaustive des individus.
Notre échantillon est de 30 personnes, c’est une méthode d’échantillonnage non probabiliste de convenance qui consiste à faire un choix à l’aveuglette, on a sélectionné un échantillon qui convient au temps et aux moyens consacrés à l’enquêté
5-déroulement de l’enquete : a- Test du questionnaire :
Ce test de questionnaire nous permet de vérifier : La durée moyenne d’administration du questionnaire L’ordre des rubriques et des questions
Tester la clarté des indications
Relever les erreurs typographiques (faute de frappe, la lisibilité de la police) On a testé 5 questionnaires sur terrain dans des conditions proches de la réalité pour tester l’efficacité et la validité du questionnaire.
B- La date et le nombre de jours qu’a duré l’enquête Date : samedi 14 mai
Nombre de jours : une après-midi (de 16h à 18h)
C-lieu de distribution : Food court de mega mall
D-Taux de réponse : 100 %
E-problèmes rencontrées lors de l’enquête : lors de notre enquête, on n’a rencontré aucun problème avec les enquêtés vu que notre cible sont des adolescents qui sont ouverts d’esprit, aimables et accueillants.

IV- apports de la recherche marketing pour l’entreprise : La recherche marketing effectuée par note équipe a des apports positifs pour l’organisation du Food court à Mega Mall. Ces apports permettent de délivrer des statistiques sur la satisfaction des clients grâce aux questionnaires distribuées et d’améliorer les services annexes aux produits, tout en tenant compte des suggestions et des critiques des enquêtés (hygiène, propreté, décoration, aération et confort)

III- analyse des résultats de l’enquête :

Identification du sexe :

le degrés de satisfaction vis à vis au restaurants du food court mega mall dominos 60,0%

33,3%
6,7%
kiotori
3,3%
16,7%
56,7%
20,0%
3,3%
pueblos
6,7%
13,3%
56,7%
20,0%
3,3%
aladin
10,0%
23,3%
43,3%
23,3% tex mex
26,7%
46,7%
23,3%
3,3% le notre
10,0%
20,0%
46,7%
23,3% stc southern fried chicken 16,7%
13,3%
36,7%
30,0%
3,3% le diplomate
3,3%
16,7%
46,7%
30,0%
3,3%
lynos
30,0%
66,7%
3,3%
amaren
40,0%
30,0%
26,7%
3,3% zen zen
3,3%
23,3%
43,3%
30,0%
Non réponse tout à fait satisfait satisfait moyennement satisfait pas du tout satisfait…...

Similar Documents

Free Essay

Diagnostic Testing

...Diagnostic Testing 1. Beck Anxiety Inventory 3 Description: 4 Rationale: 4 Personnel, Training, Administration, and Scoring Requirements: 5 Population Used to Develop Measure 5 What Are The Symptoms Of An Anxiety Attack? 5 The Beck Anxiety Inventory of the 21 most common symptoms: 5 Scoring: 6 Interpretation of score 6 Psychometric Properties: 7 Reliability: 7 Validity 7 Advantages: 8 Disadvantages: 9 Suggested Uses: 9 Beck Anxiety Inventory used in Pakistani Settings 10 2. Hamilton Anxiety Scale (HAS) 11 Rating: 11 Purpose 11 Use in the field 12 Scale 12 Scoring 12 Criteria for interpretation 12 Versions 12 Psychometric Properties 13 Applied in different researches 14 3. Hamilton Depression Scale 15 Description/Purpose 15 Use in the field 15 Scale 16 Criteria for interpretation 16 Psychometric properties 16 Applied in different researches 18  Correlations among Depression Rating Scales and A Self-Rating Anxiety Scale In Depressive Outpatients 18 Limitations 19 4. Adaptive Behavior Assessment System Second Edition 19 Rationale: 20 What’s New in ABAS–II 20 ABAS–II Rating Forms 21 Scores Reported 22 Sample Items: 22 Psychometric Properties: 23 Standardization 23 Validity 25 Advantages of Using ABAS–II 25 Adaptive behaviour assessment system in Pakistan: 26 5. Symptom Assessment-45 26 Purpose: 26 Description: 26 SA-45 Scales: 27 Psychometric properties: 28 Reliability and......

Words: 7835 - Pages: 32

Premium Essay

Diagnostic Essay

...Alexandrea Winieckie Mr. Greenup English 101 8 January 2013 Diagnostic Essay English 101 is a requirement in order to graduate from SFCC, if we are pursuing a career field that does not require English why are we required to take it then? English 101 will help our success in other classes while in college and, our career. If English was completed all four years of high school, what necessary will we get out if it doing it once more in college; will it apply to our career, writing skills, or do we simply tolerate it to not obtain anything? English 101 is required for most schools but what essentially is being obtained, for most of us we haven’t utilized proper writing skills since high school. In many classes papers are part of the requirement to pass that specific class with English 101 to diagnose our current writing skills, we will be able to become stronger writers and, become familiar with different writing structures for essays. In the end altogether English 101 will better increase our knowledge of different parts of the essay, themes, punctuation, and the mechanics. Many careers don’t involve English although it is a very important skill to have for the future. Not everyone has the passion to want to become a publisher although while taking English 101 you might have had the passion for something else and, realize that English is something that you enjoy more. It may not be the most liked course but unlike any other class you may take in your college......

Words: 357 - Pages: 2

Free Essay

Diagnostic Stratégique Lego

...PLAN I Présentation de l’entreprise A- Historique B- L’entreprise II Analyse Strategigue A- Segmentation Strategique : le Domaine d’Activité Stratégique de l’entreprise A.1- Définition du DAS A.2- Le DAS de l’entreprise A.3- Le degré de maturité du DAS de l’entreprise ( Matrice A.D Little) Critères étudiés Etat du secteur B- L’environnement du DAS B.1- Présentation du marché et des produits a- L'industrie mondiale du jouet b- La situation en France c- Les produits de LEGO B.2- Synthèse : diagnostic de la situation a- Structure concurrentielle du DAS L’ANALYSE DES 5 (+1) FORCES DE LA CONCURRENCE b- Opportunités et menaces c- Les facteurs clés de succès de LEGO d- Les avantages concurrentiels de LEGO C- Forces et faiblesses de Lego : Analyse de l’entreprise III- Recommandations A- Création de nouveaux points de vente LEGO B- Baisse des coûts de production C- La Communication de l'entreprise D- Le Licensing E- La Diversification D’après les informations présentes dans l’énoncé de l’exercice, nous avons déduit que l’analyse devait porter sur l’activité principale de l’entreprise, la production de jouets. Nous n’avons donc volontairement pas étudié les multiples activités annexes de LEGO ( parcs d’attraction, vêtements, etc.). Notre objectif de travail......

Words: 326 - Pages: 2

Free Essay

Diagnostic de L'Unité Commerciale

...II Diagnostic de l’unité commerciale II.1 Diagnostic interne Critères | Forces | Faiblesses | Produits | -L’entreprise à ses fournisseurs et sélectionne sa gamme.-Elle est une des rares de la région Midi-Pyrénées à proposer cette large gamme pour chaque marque. | -Les pointures ne sont pas toujours disponibles au niveau des modèles les plus prisés et le réassort est faible pour avoir constamment des nouveautés.-Certains articles sont proposés chez les concurrent ( Repetto) | Prix | Ce sont les directeurs qui fixent les prix en tenant compte des prix d’achats, de la TVA, des concurrents et en essayant de réaliser un coefficient multiplicateur de 2,3 pour rentabiliser son commerce. | - Certaines marques comme Repetto fixent eux-mêmes le prix de vente en magasin. Ce qui bloque totalement le pouvoir sur la marge du dirigeant.- Une augmentation des prix importante | Situation géographique | Le magasin est situé en centre ville ce qui lui donne l’attrait d’un commerce de proximité en matière de fidélisation. De plus l’entreprise profite des avantages liés à la notoriété des marques représentées. | - La concurrence est accrue à cause de l’emplacement en centre ville.- Les charges sont plus importantes en centre ville comme le loyer par exemple. | Communication | L’entreprise bénéficie de la communication des marques. Elle n’a pas d’investissement à ce niveau. | Il n’y a aucune communication propre à l’entreprise. | Capacité de commercialisation | Le centre ville......

Words: 706 - Pages: 3

Free Essay

Personalized Medicine Diagnostics Market

...renub.com Personalized Medicine Diagnostics (Flow Cytometry, Sepsis Immunos, Routine Coagulation, Psychiatric Disorders, Tumor Markers, Molecular Blood Typing and Other Testing) Market & Forecast Published: June, 2013 Copyright © 2013 Renub Research – All Rights Reserved Personalized Medicine - Market Overview Personalized Medicine is often defined as “the right treatment for the right person at the right time.” Personalized medicine is becoming the place to be in clinical diagnostics as well and slowly becoming the reality of future in the diagnostics industry By Technology Segment - Personalized Medicine diagnostics market is expected to grow with a double digit CAGR for the period of 2013 to 2018. It is expected that personalized medicine diagnostics market by technology is going to double by 2018 from its current market size in 2012. In this segment, Point of Care Testing and Molecular Diagnostics segments control the #1 and #2 positions in 2012. By Diseases Segment - Personalized Medicine diagnostics market is expected to be more than US$ 30 Billion by 2018. Diabetes management test and Cancer management test are the leading market in this segment. Renub Research report entitled “Personalized Medicine Diagnostics (Flow Cytometry, Sepsis Immunos, Routine Coagulation, Psychiatric Disorders, Tumor Markers, Molecular Blood Typing and Other Testing)” report provides a comprehensive analysis of the emerging personalized medicine diagnostic market segments, including......

Words: 3516 - Pages: 15

Premium Essay

Cwc Case Diagnostic

...CLUBWEST CANADA INC. Strategy Diagnostic ClubWest Canada. (CWC) Case Diagnostic Role * Jack Trevino, President and CEO of CWC since 2001 and the driving force behind the aggressive growth strategy. CWC has issued shares to private investors but he and his four friends, who founded the company, retain control. Thus, Jack is accountable to the investors and other stakeholders for his decisions, and strategy creation and monitoring. * Present: shortly after March 2012, CWC has been running for 11 years, so Trevino retains the current vision of providing every member and guest the best possible experience. Current Situation * Positive organizational health (Appendix 1) and positive operating performance (Appendix 2). However, although the company is profitable and can meet its debt obligations, it may witness revenue declines in the future. Its customer, employees and key business processes are positive with high investor confidence. Overall, the firm is in a desired state and must be able to leverage its debt and sustain future growth as the firm continues to expand through acquisitions and developments * Business strategy (Appendix 3). CWC’s primary goal of revenue growth and maintaining 15% return on equity aligns to its strategy components: (1) Generate off-peak ancillary revenue such as hosting events to cover periods of slowing revenue growth (2) Continuously looking for opportunities to expand and develop golf courses and enter new markets such......

Words: 1532 - Pages: 7

Premium Essay

Diagnostic Analysis

...WEEK 8 FINAL PAPER: DIAGNOSTIC ANALYSIS   Purpose   The purpose of this diagnostic analysis is to create an opportunity to use the ideas and concepts discussed in the course in the analysis of a real organizational situation. The situation may be drawn from your experiences, or if you are not working or do not have a frame of reference, then research an organization through the online library (www.greatplacetowork.com/). Your choice of the situation is important and will take considerable judgment and discretion in deciding whether it is feasible to use it for the purposes of the papers. Discretion and confidentiality are of utmost importance in this analysis. So, disguise the source of the case study (unless it is drawn from public record) through use of appropriate pseudonyms.    Learning objectives of the Final Paper: 1. Identify an organizational situation for the purpose of analysis (the situation must be sufficiently complex to generate enough material to satisfy the requirements as outlined below) 2. Analyze how the images, concepts and theoretical frameworks help to make sense of the situation 3. Construct a case study that relates evidence to theory and provide an appropriate analysis and explanation of the situation described Organizational Analysis in a Nutshell   Organizational analysis is the ability to examine an organization/organizational situation so that its fundamental characteristics are made clear. It is not simply spotting......

Words: 1023 - Pages: 5

Free Essay

Diagnostic Imaging

...Questions: 1) What does SDMS stand for? Society of diagnostic medical sonographers. 2) What is the core purpose of SDMS? To enhance the art and science of medicine by advancing medical sonography. 3) Is it true that SDMS seeks the cooperation of other organizations. TRUE 4) Is it true that they don’t publish newsletters and journals? FALSE 5) Was SDMS founded in 1970 or 1980? 1970. ________________________________________________________________________ Bone denstritomitry- measures mass and bones. ARRT- standardized exams to find individuals. Radiologist technologist. QM- Quality management Quality controlled tests. Promotion, more money. Osha- training, assistance, etc. Deaths and injuries cute by 50% and 40%. Protect from radiation/chemicals in film. Ardms: identification of qualified sonographers. renewed annually, fee. Asrt: All medical imaging technologists. Continuing education and conferences. Grant money and scholarships, you can do it while a student. Student fee is discounted. Radiation therapist: documenting treatment from the assistant. Take x-rays, monitor patient. To treat a patient like cancer. Don’t offer at Quinnipiac. RDMS- certified ardms, complete formal training. different certifications. Clinical instructor- Watch student preformers General diagnostic licence to practice in the area. Doing all your evaluations. MR- professionals that detect like brain amoralities...

Words: 303 - Pages: 2

Premium Essay

Self Diagnostic

...Self-Diagnostic Essay Assignment Self-Diagnostic Essay Assignment I was told that the truth and only the truth will set you free and I am far from a J.K. Rowling or a William Shakespeare when it comes to writing. If the Olympics had writing as an event and I was for some odd reason competing in that event. My country will be highly disappointed with my efforts on winning. I have more weaknesses then strengths when it comes to writing, that is why I decided to take this course so I can enhance my writing abilities to reach my goals this semester. One word to describe my health as a writer will be obese. I consider my health as a writer to be obese just for the simple fact that I’m so lazy when it comes to writing. Procrastination is like a permanent disease when I know I have a paper due. It will take me two to three days to start a paper. I have a hard time figuring out the words to express the base of my topic. To be honest it took me my whole weekend trying to get an idea on how I was going to write this essay. My brain will sit there in a daze trying to figure out what to write about then I get writers block. I’m a simple guy so when I have a paper that I need to get done I will try my best not to think or write using simple minded words because I stress so much on what my teacher or professor might think about my writing. Therefore that whole stress factor on writing makes me insecure on my writing abilities. I have never attended any writing groups. The idea...

Words: 1163 - Pages: 5

Free Essay

Diagnostic Writing Assignment

...Running Head: UNIT 2 DIAGNOSTIC Unit 2 Project: Diagnostic Writing Assignment Kaplan University Online Diagnostic Writing Assignment Having had a horrible experience trying to take this course before has caused me to have reservations with this college composition and writing in general. Having had difficulty writing my entire life has not helped my reservations with course. My plans are to put forth the best effort to complete this course and achieve an A in college composition. My Writing Goals My main goal is to become a more effective writer. I would like to feel comfortable in my own skin when it comes to writing. I would also like to lose the reservations and anxiety I feel when it comes to writing essays. My last goal is to become more proficient in writing in the APA format. What I Hope to Accomplish I would like to improve my writing abilities in general. The APA format has been a big foe for me and I would like to gather a better understanding on how to write in the APA format. Also I would like to develop my skills on compiling my data to follow suit with my essays. I hope to achieve an A in this class and build my confidence when it comes to college level writing. How I Will Meet Goals One of the biggest assets I plan to use is the Kaplan University Writing Center. Professor Lett is my second biggest asset I plan to use. She has been really adamant that she has no problem reviewing our assignments prior to being submitted. I will also not......

Words: 356 - Pages: 2

Free Essay

Academic Diagnostic

...Academic Diagnostic ​During the enrollment process I completed the academic diagnostic test that tested current writing and reading skills. It has been about ten years since I last completed any test. My anxiety level due to the testing experience on a scale 1-5, 5 being the highest, was 4. My anxiety level being as high as it was, was not only due to the amount of time that I have been out of school, even though that played a major factor, but also because I have never done very well taking any test, whether I study or not. During tests, I get panic-stricken and freeze up, fearful of answering wrong and receiving a discouraging grade. It usually doesn’t matter if the test is just a knowledge test or a test that I studied for, or how long I studied for it; I still tend to get stressed, especially if the answer options are multiple choices. I have always done better answering questions that are given by explanation from memory, like writing a paragraph or answering in my own words. Choosing from multiple choices, I read too much into the test questions and tend to over think the answers, second and third guessing my first. Furthermore, my mind goes blank and anything that I know or studied, dematerialize. Once the test is over and I’ve had the chance to review the questions that were on the test and the answers that I gave, I feel foolish and upset with myself, particularly if I didn’t do well, because I know that I could have done better if I didn’t get......

Words: 401 - Pages: 2

Premium Essay

Diagnostic Deception

...Diagnostic Deception In the past 10 years, the United States has been experiencing a medical epidemic of frightening proportion, taking place primarily in children. Cases of a psychiatric deficiency known as Attention Deficit Disorder, or “ADD,” have been popping up in young kids and teenagers all over the country. What’s causing this? The American Psychiatric Association, often referred to as the “APA,” claims that the disorder has always been this prevalent, but it was only recently discovered, hence the increasing number of diagnoses, but there seems to be more to this “disorder” than meets the eye. As the number of cases continues to grow, many believe that the number of people with ADD is actually unchanging, and is in fact, zero. While the APA would like you to think otherwise, ADD and ADHD are fictitious disorders. The cause for question in this conversation of the reality of Attention Deficit Disorder has many aspects. Of them, are the facts that ADD and ADHD are only recognized as psychiatric disorders in the United States of America, the suspicious timing of the entrance of these disorders into the APA’s psychiatric journal: the DSM, and the pharmaceutical industry’s role in treatment. These factors, some big, some small, build the often criticized argument against the authenticity of ADD and ADHD as mental disorders. The United States has been home to many unique and wonderful things, but rarely is any one country the sole victim of a disease, let alone......

Words: 1272 - Pages: 6

Premium Essay

Hrm of Diagnostic Model Selection,

... Course project part 3 Organization Change Coca cola and PepsiCo HRM 587 Managing Organizational Change Professor Michael Komos June 4, 2015 Prepare By Pragnesh Patel Email: pragnesh265798@gmail.com 630 827 2281 (Cell) Contents Diagnostic Model Selection 3 The McKinsey 7S Framework 3 Data Analysis 5 SWOT Analysis 7 Coca Cola 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 PepsiCo 8 Strengths 8 Weaknesses 8 Opportunities 8 Threats 8 Added Threats and Resistance to Change 9 Recommendations 10 References 11 Diagnostic Model Selection The McKinsey 7s Framework The McKinsey 7s model has been selected for this analysis as the most applicable to the changes that have occurred and continue to occur at Coco cola and PepsiCo. This model best suitable for competitive environment and achieve forecasting goals. The 7-s model can be implements many aspect of organization for example it improve effectiveness of company by using best strategy and creating good communication between all employees and determine factors by using current situation for future planning. This model is very useful for those companies which work on different projects by making team with particular time period. It include following seven elements: * Strategy: It make plan which is helpful to organization to take advantages over competition. * Structure: It establish proper structure who report to whom. * Systems: it prepare daily task for every......

Words: 1739 - Pages: 7

Premium Essay

Diagnostic Essay on the Glass Castle

...Hannah Bacon-Dietz Mrs. Crosbie AP Language and Composition 8/17/11 Love Unmatched- Glass Castle Diagnostic Essay Even though the Walls parents from the Glass Castle were for lack of a better phrase, irresponsible and immature, they displayed a love and loyalty towards their family that is scarcely seen in today’s world. The children had a saddening and independent childhood with their parents often tending to their needs over their children. But throughout the entirety of the book Rex and Rosemary Walls managed to prove they loved their children immensely by never abandoning them and teaching skills they would later need in life. Rex Walls was there for his children when he could be, and taught them a sense of loyalty to family. He gave his children food for lunch when there wasn’t any at their house, “Then he declared more loudly, “No child of mine had to go hungry!”……Dad appeared in the doorway, carrying a grocery bag.”(78). He taught them, unintentionally, to be supportive and always there for each other shown in, “At lunch Brian and I say together in the cafeteria. I was pretending to help him with his homework so no one would ask us why we weren’t eating.”(78) And, “Maureen had fallen off the porch and gashed her head. When Lori heard that, she declared it was time for Maureen to more to New York, too.” (251) Rex and Rosemary also helped their children become better human beings and more caring as adults because of the neglect they received as children. The......

Words: 560 - Pages: 3

Premium Essay

Diagnostic Paper

...Maria Criselda A. Sarmiento 2009 – 26175 BA Communication Research 25 Nov 2011 Paper 1: Diagnostic Comm130-FRU Coke Green: The Drink That Isn’t This year saw a noisier ground for the Corporate Social Responsibility as the two legislative chambers both filed a bill institutionalizing it. Corporate Social Responsibility, as defined by the World Bank, is “the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community, and society at large to improve quality of life, in ways that are both good for business and good for development.” (Petkoksi & Twose, 2003) House Bill 4575 or the “Corporate Social Responsibility Act of 2011” advanced to the final reading and had finally been approved in June, while the “Act of Institutionalizing Corporate Social Responsibility Among Large Tax Payers And Providing Incentives Therefor,” Senate Bill 1239, still finds no space of getting across the Higher House. The different fate these two bills have had parallels to their dissimilar directives. In the House Bill 4575, CSR is highly encouraged among all business enterprise, big and small alike. In the said bill, recognitions will be awarded to businesses that have outstandingly advanced CSR initiatives. Assuming a heavier, thus more disputable, take on CSR, on the other hand, the Senate Bill 1239 mandates CSR only among large tax payers. While said section seems the be......

Words: 741 - Pages: 3