Deutsche

In: Business and Management

Submitted By johnnyboy7659
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Deutsche Brauerei brewing company was founded back in 1737 by Gustav Schweitzer and currently produces two varieties of beer, dark and light. Since the brewing company was originally family owned and family operated, the equity is all privately held stock which is distributed between 16 members of the Schweitzer family. Lukas Schweitzer asked his niece, Greta Schweitzer, to join the board of directors because of her financial expertise. Lukas, the managing director of the firm, is seeking advice to prepare an agenda for the directors meeting in January. This case analysis addresses three main questions concerning the Deutsche Brauerei Company. The three questions that relate to approving the 2001 financial budget are declaring a quarterly dividend; and determining a reasonable compensation plan for Oleg Pinchuk, the company's sales-and-marketing manager.

First let us look at the projections of the financial budget for 2001. Net sales have nearly doubled since 1997, for the most part on account of the expansion into the Ukraine market. Because of the new privatizations and market reforms made by the Ukrainian government, it made entry into this market more viable then ever before; which swayed the Schweitzers to expand. Since they were the first-movers in this sector, the beer-distribution pipeline in the Ukraine was nonexistent. The entrepreneurs were eager to capitalize on the market but they had no capital. So Oleg basically turned the company into a bank for the Ukraines by extending credit to the distributors, allowing payment deadlines the extend to 90 days as opposed to the 40 day deadline in Germany (Bruner, Exhibit 4, #17 & 18), not allowing distributors to pick up inventories until they were needed, and increased the amount of short term debt borrowing to finance this. The later payment schedule helped sales in the Ukraine to grow tenfold, but the…...

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