Destination Analysis

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Submitted By Goldn10
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Destination Analysis

1. Explain the overall reasons why people travel to this destination.

The reasons people travel to the island of Maui, Hawaii are many. Some want to enjoy the beautiful luscious scenery of tropical rain forests while others the exotic flowers found at the garden of Eden on the Road to Hana. Some want to experience a taste of Maui’s culture found at one of the many fire eating, grass skirt wearing dancers who perform at a Luau, serving scrumptious dishes. Yet others visit the island for great adventures like ziplining across the top of a rainforest, snorkeling near the coral reef or jet skiing across white topped waves. Whatever their reasons, there are various opportunities to satisfy every appetite.

2. Examine the infrastructure this destination has or doesn’t have to support current and future tourism demand (e.g., airport, highways,etc.).

The infrastructure found in Maui does appear to currently support the tourism demand.
When I visited in August 2011, the airport had very little congestion. There were seats available on the airplane which even allowed us to choose where we wanted to sit. Unfortunately, I had the opportunity to visit both Kapalua and Kahului airport, in search of my lost luggage, which were located on opposite ends of the island. The attendants at the Kahului airport were personal and atttentive. Outside the airport the streets were well paved, well lit and bustled with activity. Sadly, the Kapalua airport was closed and had only one security officer manning the premise. Our drive along one of the tourist attractions known as the road to Hana proves the current roadway would not support the future tourist demands. Although the drive was lined with beautiful waterfalls, walking trails and family eateries, the road was extremely winding, steeply uphill with a speed limit of 25 mph. I’m…...

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