Cross Culture Management Research Issues

In: Business and Management

Submitted By shubhangi
Words 5146
Pages 21

This Project Report is a result of efforts, time and skills contributed by a number of people. I would like to take this opportunity to thank all of those who have worked towards successful completion of this project report.

I must also acknowledge me deep gratitude to my faculty guide, Ms. Kushi Sharma, Sr. Lecturer, Amity School of Business for her valuable guidance, corrective criticism and unflinching moral support during the tenure of the project. I must also express my indebtedness to Brig. S K Dubey, Professor, Amity School of Business for helping me in the successful completion of the project. I must also extend my sincere thanks to the Amity School of Business Library, Amity University, Noida for their invaluable assistance during the project. Thanks are also due to all those whose writings and data I have drawn upon in the preparation of the report.

Lastly, I must not forget to thank my family and friends for their constant support and understanding during the work.

IMBA A-16 (2008- 2012)
Amity School of Business e- Mail –

1. Abstract 03
2. Introduction 04
3. Methodology 07
4. Literature review 08
5. Discussion 14
6 Conclusion 15
7. Suggestions 16
6. Appendices 17
7. References 18


Confronted by the globalization of markets, increasing competition, deregulation and rapid technological developments, speed and flexibility become key sources of competitive advantage for organizations.
This calls for radically different management approaches and a new breed of leaders. New mindsets and new sets of learning skills will be key factors of success in the knowledge intensive corporations of the future.
The research field of cross-cultural management suffers from an absence of theory capable of explaining the…...

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