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Critical Analysis of a News Release

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Critical Analysis of a News Release
MKT/438 Public Relations
September 4, 2003 In 1975 two young men Bill Gates and Paul Allen with dreams of bringing computers to life, and inspired by a Popular Electronics Magazine article, developed a software application that made the power of personal computers (PCS) useful and accessible to everyone. They developed the first programming language for PCS and begin an extraordinary, history making journey that led to the creation of the world’s largest and most profitable software company, Microsoft Corporation. (Microsoft 2003). In part due to the nature of the products offered (operating systems and software that is constantly evolving and being updated), and by being the world’s largest software manufacturer, Microsoft has the need to regularly communicate to its internal and external publics on a constant basis. Microsoft Corporation utilizes various different types of communication methods, the World Wide Web, being one of the most commonly utilized tools to communicate to the vast, worldwide residing Microsoft family of product users, stockholders, or just simple people who like to be informed about the “software giant.” Microsoft Corporation is very effective with its communication via internet press/news releases because they are always providing the publics with prompt, up-to-date, pertinent, and useful, information, to respond or communicate any issues or circumstances of various natures that Microsoft stockholders or clientele may be in need of. Microsoft Corporation on August 15, 2003 through a news release informed the public and media of specific steps customers can take to try to protect themselves from the current threats of emerging online virus attacks. The news release focused on informing the customers that by following simple, prescriptive steps they can help clean their systems…...

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