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Cosmetics Advertising

In: Social Issues

Submitted By jrede
Words 468
Pages 2
Cosmetics advertising works by using several different techniques that encourage its target to buy specific cosmetics and skincare products based on their needs. The effectiveness of the advertising typically depends on convincing people that the product being advertised actually can improve their beauty and that most importantly, they are in need of an appearance enhancement. L’oreal, is one of the world’s largest cosmetic companies coming out of Paris, France. They have succeeded in this field largely due to its marketing, and advertising ads persuading women around the world to purchase their product and instantly become more beautiful. By analyzing their ads and products released in 2010 compared to 2014, it seems as though colors seemed to be the trend. I noticed in their ads, all of their models were marketing bright or bold colors. Whether it was eye shadow, lipstick, and even the color of their hair, it was more fashionable. In today’s advertising I noticed more of the naked/natural look with matching skin tone makeup, black or shadows, and also products promising to reduce wrinkles in older women. In a time of high unemployment, in which older workers may be concerned about age discrimination, this type of advertising can be very effective. According L’oreals annual sales report of 2010, the sales profit came out to 19.5 billion in euros at a +18.6% operating profit. The 2014 annual profit has not been released yet but according to L’oreal, the company reported a 4.8 percent increase in 2013 earnings and said it’s confident of outperforming the global cosmetics market this year! L’oreal reported a sales profit of 22.98 billion in Euros in October, 2014, and an increase in market share. Comparing the sales profits of 2010 to 2014, I believe that women want to achieve the natural beauty look more than the trendy colors of 2010. The new antiaging…...

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