Corporate Culture/Leadership Actions for Strategy Implementation

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Running head: Corporate Culture/Leadership Actions for Strategy Implementation

Corporate Culture/Leadership Actions for Strategy Implementation
Assignment #5 Southwest Airlines
Strayer University
BUS599016VA016-1116-001
Strategic Management
September 4, 2011

Abstract

This paper examines the corporate culture at Southwest Airlines. The paper will also evaluate the company’s financial performance. Strategic decisions Southwest management should take in order to sustain their cultural strength will also be discussed.

Corporate Culture/Leadership Actions for Strategy Implementation
Assignment #5 Southwest Airlines Southwest Airlines is a major domestic airline. They provide short-haul, high-frequency, point-to-point, and low-fare service. Southwest has one of the best overall customer service records and they are among the lowest cost structures in the domestic airline industry.
Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. Corporate culture is defined as being created by corporate vision, values, principles, and rules (p. 92). The corporate culture at Southwest Airlines believes their employees are the company’s greatest asset. Most companies say customers come first, but at Southwest Airlines their operative principle is , “employees come first and customers come second.” They believe happy employees will keep customers happy (C-419). Southwest employees come first and they keep employees happy through their promotion, compensation, employee relations, and their no-layoff policy. Most of their supervisory positions are filled internally. Employees are paid above the industry average, and are offered competitive compensation package. Southwest employees have a sense of ownership, pride in team accomplishments, and enhanced job satisfaction keep the…...

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