Consumerism

In: Business and Management

Submitted By san1992
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Pages 4
Consumerism
Term 3, Lecture 1

Now, consumerism is more widespread than before.

Before- What you produce determines who you are and how people look at you

Now- Consumption= what is consumed, when it is consumed and how much, determines who you are and how people look at you

2. The roots of consumerism

Began towards the end of the 18th century

Sugar, tea, coffee- consumerist products

With these consumerist products, came the associated pieces (cups, coffee cups, saucers, coffee shops)

Consumerism= caused by increased prosperity. As people earn more, they consume more.

Social, political and economic revolutions changed people- from this comes consumerism

Consumerism becomes feminized- focuses on what goes on in the homes. Which is a woman’s job

After consumerism (18th century), women are seen as more beautiful. Before, men were seen more beautiful. Thus women buy more to make themselves more beautiful.

Men started to go shopping, as a fun activity. This was not the case before consumerism came along.

3. The growth on consumerism

Uneven geographically- consumerism more in urban areas than rural areas

a) changes in retailing(shops)

changes in retailing boosts consumerism = department stores

advertisement boosts consumerism = first in America

Peasant societies don’t produce consumerism

Changes in media boosts consumerism= radio

Kleptomania= compulsion to steal things. Seen to be a women’s’ disease. Developed alongside consumerism

b) changes in leisure

before consumerism= leisure was where you would practice traditional things

1850- leisure is changing. Growth of leisure agency.

Thomas Cook- agency set up to provide leisure for people

1860- Paris had 68 dance halls. People would pay to go dance.…...

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